{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Authority Builder Podcast","title":"103: Michael Roderick | 3 Steps to Accelerate Your Referrals","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fe267317\"></iframe>","width":"100%","height":180,"duration":1961,"description":"Referrals are one of the most lucrative sources of new business. But, says referral expert Michael Roderick, you won’t get referrals if your business and your marketing isn’t set up the right way. Michael shares his secrets for making your brand memorable… and referable. A lot of it has to do with the language you use when talking about your business.","thumbnail_url":"https://img.transistorcdn.com/Vw01Nuy_zF1B3-G0YuN_-cBb2nCur21M9CRKn2yiniY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU4MS8xNjc5MzE1/NTAyLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}