{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"The Power of Community Collaboration for Business Growth","html":"","width":"100%","height":180,"duration":3357,"description":"In this episode, Henry McIntosh, the Director at Twenty One Twelve Marketing, shares valuable insights on the community side of marketing. He discusses the importance of building a strong community and the benefits of community collaboration for business growth. Henry also highlights the significance of partnerships and collaborations in marketing strategies, citing real-life case studies. Additionally, he emphasizes the need for personalization and genuine connections when networking, offering tips on building meaningful professional relationships.Henry McIntosh is a marketing strategist and Director at Twenty One Twelve Marketing, specializing in creating predictable lead-generation systems for high-ticket businesses. With a knack for reinvigorating marketing strategies and reaching even the most elusive markets, Henry's agency has helped a diverse range of businesses scale quickly. He's also the co-founder of GLOW Festivals, bringing Alpine-themed entertainment to winter music festivals.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:Selling branded shot glasses to college halls as a creative business venture.Referrals and reciprocation lead to the right projects and successful execution.A 30-page white paper and cold outreach to competitors resulted in conversations and increased sales by 80%.Creating a balanced give-and-take within a community fosters meaningful relationships.Collaboration and partnerships with other agencies can lead to mutual benefits.Resources:Twenty One Twelve MarketingDevNoodleThe Diary of a CEOThe Hard Things About Hard ThingsConnect with Henry McIntosh:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:19:35 - “When you're younger you think every business is kind of you're going direct to consumer. And you're so focused on the consumer, especially when you have a product like that. And what we realized was it was so much easier to find the right...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}