{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fe4aeeb5\"></iframe>","width":"100%","height":180,"duration":2352,"description":"Rand Fishkin (my co-author!)  is back on the show for a special episode about our new book, Zero Click Marketing.\n\nWe talk about what surprised us while recording the audiobook, and some of the Zero Click Marketing ideas that marketers have pushed back on the most.\n\nWe get especially fired up about attribution and post-purchase surveys and taking stronger positions in your content. Plus, learn how an expert like Rand is learning an entirely new kind of marketing as he builds his gaming company, Snack Bar Studios.\n\nIn this episode:\n00:00 — Why useful advice requires taking a position\n03:55 — AI, gatekeeping, and the freedom to build things yourself\n08:26 — Why Rand is deliberately making his content weirder and more human\n12:00 — What marketers understand — and resist — about Zero-Click Marketing\n14:24 — The problem with “How did you hear about us?”\n18:50 — A surprise cameo\n20:12 — Why free-text attribution surveys don't solve the problem\n25:28 — The question to ask customers instead\n30:09 — The opportunity cost of asking a bad question\n31:23 — How Rand learned to market an indie video game from scratch\n38:37 — Please buy our book. Or don't. We're very good at this.\n\nBuy our book, “Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web,” at zeroclickmarketing.co/book or on Amazon!\n\nConnect with Rand Fishkin: https://www.linkedin.com/in/randfishkin/?isSelfProfile=false \nCheck out SparkToro: https://sparktoro.com/ \n\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\n\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}