{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook","html":"","width":"100%","height":180,"duration":2681,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Racheal Cook scratched her own itch and created a 1-day event without a “grand plan”* Why the CEO Retreat helped her overcome a persistent challenge for her clients* How the event evolved to become a key part of how her business has leveled up over the last year* What Racheal did to overcome her greatest fear about hosting an in-person event\n\n\n\n\n\n“Meet me in Astoria, Oregon. No charge to you. Let’s talk business for 2 days.”\n\n\n\nThat was the invitation I sent out to our business coaching clients about 5 years ago.\n\n\n\nI legitimately had no idea what I was doing… I just believed that, if I got as many of them as possible in a room together, they could help each other in ways we couldn’t yet imagine.\n\n\n\nSome drove to my tiny little town on the Oregon coast. Some flew into Portland and made their way two hours west. As they arrived, I knew we were doing the right thing.\n\n\n\nThere was nothing fancy about that first retreat (or most of the ones that came after it).\n\n\n\nWe sat at Ikea desks and we ate pizza from the local pub. We used giant post-it notes and scribbled on whiteboards.\n\n\n\nThere wasn’t much of a curriculum, just an attempt to address each attendee’s challenge one-by-one or two-by-two during the time we had together.\n\n\n\nAnd while we don’t do these events anymore, this concept is never far from my mind. Getting the right people in the right room to talk about things we don’t often talk about when it comes to business—well, that’s the heart and soul of everything I do now.\n\n\n\nThat small retreat blossomed into a whole new way of doing business for me and a whole new way of solving problems for our clients.\n\n\n\nMy guest today has a similar story. Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.\n\n\n\nToday, the CEO Retreat is a key touchpoint of how Racheal works with her clients. But it didn’t start that way.\n\n\n\nIn fact, you’ll even hear her admit that there was no “grand plan” behind her first experiment with a...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}