{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Blooming Garden","title":"30. Profit, Pricing & Knowing Your Numbers - The Break-Even Formula Every Flower Business Needs","html":"","width":"100%","height":180,"duration":977,"description":"Hey flower friends — in today’s episode, I’m kicking off a brand-new mini series all about making money in your flower business… and more importantly, how to stop quietly losing it.\nThis episode is your friendly nudge (or loving shove!) to finally look at your numbers in a way that feels simple, empowering, and totally doable — even if maths has never been your thing.\nI’m breaking down the exact break-even formula I used at a recent Christmas market — the one that told me by lunchtime on Day 1 that we wouldn’t make our money back. Not because I’m negative… but because once you know your numbers, you can make smart decisions, pivot faster, and protect your business from quietly sinking in the background.\nIf you’ve ever avoided your costs, guessed your margins, or hoped the sales would “work themselves out,” this episode will change the way you plan every market, every event, and every season in your flower business.\nIN THIS EPISODE YOU’LL LEARN:\nWhy your school maths trauma has nothing to do with running a profitable business\nThe simple “back-of-a-fag-packet” formula to work out your TRUE break-even — for any event\nThe difference between markup and margin (and why it matters)\nHow to know, in real time, whether a market is heading toward profit or loss\nThe silent danger of only counting your stand fee as a cost\nWhy understanding your numbers gives you clarity, control, and confidence\nThe first steps to forecasting your business properly (yes, even if spreadsheets make you sweat)\nA sneak peek at the new Flower Business Bootcamp for beginners ready to turn their idea into a real, profitable business\nLINKS & RESOURCES\nBreak-Even Formula Blog Post\nJoin the Flower Business Bootcamp Waitlist\nFollow along on Instagram: @thehampshireseedcompany\nIf you’re dreaming of starting a flower business — or already growing and selling without a plan — make sure you’re signed up for the Flower Business Bootcamp. It’s beginner-friendly, jargon-free, and gives you the exact steps you...","thumbnail_url":"https://img.transistorcdn.com/kJgaGQCb4bp7RaYcKH2uV3-9O86gU-imTpVNCT8wjmQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGU1/MTkwYTIwYjYyOWM4/NjQ3ZThlYzU4MTJm/ZTI4Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}