{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dig In","title":"81. What can brands do to navigate consumer distraction?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fe875130\"></iframe>","width":"100%","height":180,"duration":1131,"description":"What can brands do to navigate consumer distraction?Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal to distracted consumers.Listen in to learn:The impact of multitasking on our brainsExploring the different usage groups and how to attract their attentionUnderstanding multiple screen usageHow multi-device usage is impacting online purchasing behaviorsHow to capture consumer attention quickly, along with the top results from a recent survey on what companies are doing correctly to be memorable----------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite","thumbnail_url":"https://img.transistorcdn.com/OqrQ7Q2mPF4k19hpOgUojDeEuNYhNG7Dc9_QTGFeI-U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjdk/NGMwOTAxZTg2YzQ3/MjM0ODY5NjlmNDI3/NmUzZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}