{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"63: Crafting an Effective Homepage for B2B Brands","html":"","width":"100%","height":180,"duration":464,"description":"Some companies tend to prioritize their own interests above those of their customers. \nOften those priorities will affect their website design, especially on homepages. These companies often focus too much on talking about the company and its products, which can cause high bounce rates and prevent people from getting the information they need\nIn this episode, John discusses ways to identify and fix these issues by acknowledging the problem that potential customers are facing and showing that they understand their struggles and concerns.\n---------\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.\nWhen you fill out this assessment, you will receive a personalized report which includes:\n✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework\n✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success\n✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format\nAdditional resources to help your website perform better\nAnd the best part?\nYou don't need to hire developers or designers to make these changes! The majority of what we're providing you in...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}