{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"A Mason's Work","title":"Craft Your Lodge Experience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fe91a261\"></iframe>","width":"100%","height":180,"duration":262,"description":"Lodge-building, unique value proposition, and designed experiences are vital in the Masonic world. Uncover how strategy, emotion, and cultural nuances forge a unique brotherhood identity. Build your lodge's experience, not by chance, but with purpose!\nKey Points\n• Buildings & Lodges: No accident\n• Emotion evokes lodge identity\n• Strategy shapes Masonic experience\n• Inclusivity extends lodge reach\n• Definitive value defines lodges\nBest Quotes\n01:09 - 01:16 • \"What are those identity elements that folks connect with that make them love their lodge.\"\n01:24 - 01:30 • \"You have to intentionally create the strategy to build your lodge the way you want it to be.\"\n02:16 - 02:23 • \"What can we do to bring the folks that are coming from a different income level into our lodge experience?\"\n03:51 - 03:59 • \"The lodge is supposed to be here for you to help you out, to provide you the training and education and the knowledge that you need to be effective.\"\n04:00 - 04:02 • \"Don't let your lodges culture be an accident.\"\n04:03 - 04:08 • \"Don't let your lodges value that it creates for its members be an accident. Be intentional about it.\"","thumbnail_url":"https://img.transistorcdn.com/0MKwUQPZVqeGzTPM49TdYKYlcgFFnLZO53ZhnhtIa_8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2MzU0LzE2OTgy/ODQ1MjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}