{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#126 The Rise of HOP WTR with Jordan Bass","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fe99bb88\"></iframe>","width":"100%","height":180,"duration":2680,"description":"Explore the success story of the innovative sparkling water infused with botanicals, offering a unique non-alcoholic alternative for beer Enthusiasts.\n\nWith a background in venture capital and e-commerce, Jordan Bass CEO and co-founder of HOP WTR dives into the burgeoning non-alcoholic beer market, consumer trends favoring moderation, and the strategic decisions that propelled HOP WTR's growth in natural channels, crossover accounts, and mass retailers.\n\nDiscover the intricacies of e-commerce strategies, innovative packaging, and HOP WTR's retail focus. Gain insights into team dynamics, challenges faced during the early days, and the importance of mentorship. From the successful foray into on-premise markets to international expansion considerations, this episode covers it all.\n\nWhether you're an industry professional or simply curious about the business landscape, this episode offers a unique perspective on building and growing a brand. Tune in, stay inspired, and raise a virtual glass to the future of innovative beverages!\n\nListen in as share about:\n\nHOP WTR's Origin & Innovation\nConsumer Trends & Opportunities\nHOP WTR Flavor Profile\nLaunch and Market Strategy\nDriving Product Velocity\nSales Strategies and Team Culture\nReflections on Early Days and Learning\nProduct Innovation and Long-Term Vision\n\nEpisode Links:\nHOP WTR’s Website\nJordan’s LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (15K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}