{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms","title":"SFD048: How An Amazing Eco Friendly Clothing Brand Was Built On The Passion Of One Woman","html":"","width":"100%","height":180,"duration":4213,"description":"If you need a shot of inspiration, you’ve got to hear this conversation with my guest Elle - the creator and designer behind Ellerali, an eco friendly clothing brand built solely on the passion of its founder. Elle wasn’t educated as a designer, she was trained as a marine biologist. But that hasn’t stopped her from following her passion for design, upcycling, and the creation of sustainable fashion. Elle began sewing in 2012 and almost immediately began designing and handcrafting clothes. She loves to create out of repurposed fabrics in a way that does not add to the human imprint on planet Earth. Ellerali is a lifestyle eco-fashion brand focused on multifunctional clothing that avoids waste and gives great value to the consumer at the same time. Elle’s guiding motto is “No scrap left behind.” Join us for this conversation. It's inspiring, motivating, and encouraging to hear what passion can achieve. Outline of This Episode [0:42] A marine biologist turned designer.. a passionate designer doing amazing things [5:15] Elle’s story: How she became the founder of an eco-friendly clothing brand [11:28] Beginning to design and generating income to sustain her efforts [20:34] Scaling the business and establishing unique, cause-oriented partnerships [26:10] The promotional power of wearing and using your own product [29:00] Making the most of curated craft shows and events [34:10] The current challenge: scaling the business while creating and designing [38:57] Manufacturers, investing in her business, and being true to her values [52:20] Overcoming the fear of putting yourself out there [56:50] The legalities and nuances of working in the upcycling movement [1:07:24] What do people not ask about the fashion industry that they should? The MFS (Multi-Functional Shawl): Elle’s stylish application of her desire to not be wasteful A wonderful example of the creativity and ingenuity Elle brings to her eco friendly clothing designs is what she refers to as “The MFS” or...","thumbnail_url":"https://img.transistorcdn.com/aKuVxL8JmweBENlQ3ijRBkKP2y4MyoOXJoGtd_pgZ84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDEx/Y2M3YzBjYTI4NTM4/ZWNjY2QzNDUyZTY5/N2VhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}