{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"We Started a Roofing Company in a Down Market… Here’s What Happened","html":"","width":"100%","height":180,"duration":2015,"description":"Guest: Noah Berglin — Co-Founder, Owl Roofing\nGuest Links: Website: https://owlroofing.com\nA year ago he said don't join the roofing industry. Now he runs a roofing company. Real numbers, no spin.\nNoah Berglin came on this podcast a year ago and vented about how rough it was to be a roofing sales rep in the Twin Cities. That episode kicked off him leaving his company and co-founding Owl Roofing. This is the honest one-year check-in: $4 million sold, $5 million collected, aiming for $7 to $10 million, with roughly 50/50 retail and insurance work. He explains why the insurance model is quietly converting to retail whether contractors like it or not (3:42), why door knocking underperformed expectations (17:18), and why he thinks financing is the actual future of roofing (27:46).\nYou'll learn:\nWhy actual cash value and roof payment schedules are turning insurance jobs into retail sales\nThe real split: what's working and what isn't at the one year mark\nWhy sold and collected are different numbers, and why deposits are the scariest trap in roofing\nHow much cash a roofing company should carry into winter\nThe $30K storm response budget sitting ready for digital billboards and postcards\nWhy 100 doors a week got harder when leads went up\nThe dad joke yard sign strategy and how to A/B test 500 signs at a time\nWhy you're not competing with other roofers, you're competing for attention","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}