{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Deep Dive: How to Maximize Summer Sales with Lightspeed","html":"","width":"100%","height":180,"duration":1476,"description":"Summer can be one of the trickiest seasons for retailers. Inventory needs to move before fall arrives, demand can shift with changing weather patterns and teams are already looking ahead to the next major buying cycle.In this special bonus episode of Retail Remix, Kate Robertson sits down with Marie Baldauf-Lenschen, Director of Supplier Network Partnerships at Lightspeed, to discuss how retailers can make smarter inventory, merchandising and purchasing decisions during the critical mid-summer period. From identifying the metrics that matter most to leveraging AI, storytelling and wholesale data more effectively, Marie shares practical strategies retailers can use to improve sell-through, protect margins and prepare for the busy seasons ahead. Key TakeawaysWhy retailers should focus on a handful of key metrics (including inventory levels, sales trends and supplier lead times) to make faster, smarter decisions  How AI can help reduce manual work and surface actionable insights without replacing human decision-making  Why merchandising, storytelling and knowledgeable store associates can improve sell-through without relying on markdowns  How tighter connections between wholesale purchasing, inventory management and POS systems can help retailers react faster to demand shifts  Why bundling, urgency-based messaging and personalized service often outperform aggressive discounting when inventory starts to slow  Related LinksLearn more about Lightspeed’s commerce platform for retailersGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}