{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Josh wants to redesign the website (for real this time)","html":"","width":"100%","height":180,"duration":1928,"description":"Josh wanted to redesign the website. Jess said no. A few months later, Jess came back with the same idea. She called it an Uno reverse. Josh may have finally admitted Jess is wiser than he is. \nA repositioning gave them the green light — a new narrative, new pricing, two product pages that didn't exist before. What Josh thought would be a simple redesign turned into three mood boards, a glow up that didn’t kill Ghosty, and a 37-line launch checklist.\nIf you've ever underestimated what it actually takes to ship a new site — or had to explain why it's not just a fresh coat of paint — this one's for you. \nHear how Jess navigated a full site overhaul, got leadership buy-in by showing her work, and figured out what it really takes to launch a website that tells a story.\nGet to the good stuff:\n[00:00] \"Our website is atrocious.\" Bold words from the guy who built it. The redesign finally gets the green light. \n[01:07] Why this redesign happened now — and not when Josh suggested it.\n[02:03] What you keep vs. what you kill in a brand refresh. Spoiler: Ghosty lives. \n[03:27] First impressions matter. How design shapes how buyers perceive your product, not just your brand. \n[05:10] The “real” reason Josh approved the redesign budget: those gradients with text on them were haunting him.\n[06:01] Keep it, evolve it, or kill it. Three buckets to sort your brand before you redesign anything.\n[06:54] Inspiration audits, mood boards, and why \"I just don't like it\" isn't helpful feedback. \n[10:20] Giving good design feedback is a skill. A little word vomit is okay. \n[12:22] Three mood boards walk into a bar. One's too safe, one's too stark, one's just right.\n[15:09] Wireframes, design applied, and those \"aha\" moments that never get old. \n[17:01] Why pricing and packaging research didn't just live in a spreadsheet, and how it influenced how the site was structured.\n[18:48] Moving from feature-based navigation to product-led storytelling. \n[19:50] Getting leadership to understand a...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}