{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Josh wants to redesign the website (for real this time)","html":"","width":"100%","height":180,"duration":1928,"description":"Josh wanted to redesign the website. Jess said no. A few months later, Jess came back with the same idea. She called it an Uno reverse. Josh may have finally admitted Jess is wiser than he is.  A repositioning gave them the green light — a new narrative, new pricing, two product pages that didn't exist before. What Josh thought would be a simple redesign turned into three mood boards, a glow up that didn’t kill Ghosty, and a 37-line launch checklist. If you've ever underestimated what it actually takes to ship a new site — or had to explain why it's not just a fresh coat of paint — this one's for you.  Hear how Jess navigated a full site overhaul, got leadership buy-in by showing her work, and figured out what it really takes to launch a website that tells a story. Get to the good stuff: [00:00] \"Our website is atrocious.\" Bold words from the guy who built it. The redesign finally gets the green light.  [01:07] Why this redesign happened now — and not when Josh suggested it. [02:03] What you keep vs. what you kill in a brand refresh. Spoiler: Ghosty lives.  [03:27] First impressions matter. How design shapes how buyers perceive your product, not just your brand.  [05:10] The “real” reason Josh approved the redesign budget: those gradients with text on them were haunting him. [06:01] Keep it, evolve it, or kill it. Three buckets to sort your brand before you redesign anything. [06:54] Inspiration audits, mood boards, and why \"I just don't like it\" isn't helpful feedback.  [10:20] Giving good design feedback is a skill. A little word vomit is okay.  [12:22] Three mood boards walk into a bar. One's too safe, one's too stark, one's just right. [15:09] Wireframes, design applied, and those \"aha\" moments that never get old.  [17:01] Why pricing and packaging research didn't just live in a spreadsheet, and how it influenced how the site was structured. [18:48] Moving from feature-based navigation to product-led storytelling.  [19:50] Getting leadership to understand a...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}