{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"SE2 EP21: What is your BIG Idea?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ff116e70\"></iframe>","width":"100%","height":180,"duration":1137,"description":"Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on  Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to consumer businesses that own specific categories: BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders  MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear  HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.  HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail   ....your turn!","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}