{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Collisions YYC","title":"Andrew Bullied, The Annex Story: Passion, Practice, and Bold Flavours","html":"","width":"100%","height":180,"duration":2821,"description":"In this episode of Collisions YYC, Tyler Chisholm welcomes Andrew Bullied, Co-Founder and Sales Director of Annex Ale Project, for an inside look at how one of Calgary’s most creative breweries became a beverage company to watch. While known for their beer, it’s their soda line—playful, nostalgic, and totally unique—that’s stealing the spotlight. Andrew explores how Annex’s non-alcoholic sodas went from taproom curiosity to a core business line, appealing to everyone from sober adults to soda-loving kids. They talk brand flexibility, beverage innovation, local sourcing, and how embracing fun can be a serious strategy. If you're interested in entrepreneurship, product expansion, or the future of craft beverage, this episode fizzes with insight.In this episode:How Annex Ale Project has evolved its brand without becoming too precious about itThe challenges and rewards of crafting non-alcoholic beer that actually tastes goodWhy today’s consumers crave novelty, creativity, and “weird” in their beerBalancing local identity with broader market ambitionsThoughts on taproom culture, pricing pressures, and pandemic pivotsWhat it means to stay independent and inventive in a competitive craft beer landscapeTop 3 Wisdom Bombs“The beer consumer that wants new and exciting bold flavours and they want to be challenged with the things.” - Andrew Bullied“One thing that we've really focused on over the last years is not being too precious about a brand.” - Andrew Bullied“The giant breweries like Asahi and Heineken and Guinness, they're driving the non-alcoholic beer market and they've invested in technology to make sure it actually tastes pretty good.” - Andrew BulliedThis episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how...","thumbnail_url":"https://img.transistorcdn.com/RDhSgHWKoU1bfVWik5xPvQuD59nodczr5uXw9s_8x0I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU3NzMvMTU4MDIz/NTM3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}