{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"Data Storytelling: How Carta Wins the Content Game","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ff391340\"></iframe>","width":"100%","height":180,"duration":3339,"description":"How do you turn raw, proprietary data into the most talked-about content on LinkedIn?\nWith AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy.\nPeter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he transforms complex benchmarks into viral insights that drive authority, trust, and (most importantly) massive engagement.\nWhat you’ll learn:- How to identify the \"human\" story hidden inside large datasets.- Peter’s process for moving from raw data to a published post quickly.- Why data-backed content is the strongest weapon for winning the private capital market.- How to package insights for different platforms to ensure maximum reach.\nFollow Peter Walker on LinkedIn: https://www.linkedin.com/in/peterjameswalker/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\nTo stay updated on all things Dreamdata and B2B go-to-market:\n👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io \nJoin our next Live Session Here:\nLeslie Venetz: Why Your B2B Outbound is Killing Your Brand\nJoe Glover: The Power of In-Person Events in the Age of AI\nMark Ritson: Making B2B Marketing Work BetterHow to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner ","thumbnail_url":"https://img.transistorcdn.com/eKwPwFg_kFu0OXpJ6D1mwofvGkOi_e5uCrruJPsuaro/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWE2/YzAzZmVlNGQxYWE2/NjYyODIxNGI2NTAy/M2U0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}