{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Amplify Rankings with This Easy On-Page SEO Checklist","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ff4b17e8\"></iframe>","width":"100%","height":180,"duration":1688,"description":"✓ Add a Photo\n✓ Make the photo file name-like-this.jpg with the keyword phrase in it.\n✓ Add alt text on that photo, and other photos on that page\n✓ Add keyword to sub-headings\n✓ Add “People also ask?” Type words to subheadings\n✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’\n✓ Add text from other things something is ranking for in Search Console \n✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video\n✓ Re-structure the images and text to just look natural and engaging. \n✓ Link internally to other related, link to it from other pages\n✓ Link externally to authoritative sources (1 or 2) \n✓ Reshaping the theme of the post (making it into a listicle / organizing it better)\n✓ Tweak the Meta Title to front load the keyword\n✓ Front load the keyword in the meta description sometimes too so it gets bolded. \n✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}