{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The LetterStack Podcast","title":"Email Deliverability Masterclass for Newsletters – SPF, DKIM, DMARC & Warm-Up with Anthony from Mission Inbox | Episode 4 | The LetterStack Podcast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ff576532\"></iframe>","width":"100%","height":180,"duration":2205,"description":"Hitting the primary inbox (not spam or promotions) is make-or-break for every newsletter and cold-email campaign. In Episode 4 of the LetterStack Podcast, Renga sits down with Anthony Baltodano, founder of Mission Inbox and a decade-long deliverability expert, to unpack the exact tech and tactics that keep your emails landing where they belong.\nWhat you’ll learn:\nEmail Deliverability 101 – why SPF, DKIM & DMARC are the “carrier, wax-seal & security guard” of email\nHow to warm up domains (and why skipping it tanks reputation)\nPlain-text vs HTML: balancing design with inbox placement\nThe hidden risks of cheap domain registrars (and why you should move DNS to Cloudflare)\nTools Tony recommends for beginners (Beehiiv + MailReach) & for scale (Mission Inbox)\nWeekly health checks: simple placement tests that take 10 minutes\nReal-world horror stories: platform outages, blacklists, and how to dodge them\nTimestamps\n00:00 – Intro & why deliverability matters\n02:33 – Tony’s background: SDR → deliverability consultant → Mission Inbox\n05:35 – What actually happens after you hit “send”\n06:56 – SPF, DKIM, DMARC explained with a “letter & seal” analogy\n11:32 – Copy, links & images: how content triggers spam filters\n15:54 – Why Apple & Yahoo open emails before users do\n18:45 – Domain warm-up: what it is and best tools (WarmE.io, MailReach)\n23:10 – Domain reputation factors: registrar, age, blacklists\n30:38 – Affordable starter stack: Beehiiv + placement testing\n35:30 – Tony’s 3-step deliverability checklist for creators\n👉 Subscribe to LetterStack for more operator-level interviews on scaling, monetizing, and protecting your newsletter business at letterstack.co.\n🔔 Hit the bell so you never miss an episode!\nCheck out MissionInbox.com to explore Tony’s deliverability infrastructure platform.","thumbnail_url":"https://img.transistorcdn.com/jJgbvEOzTCqF3aN-k3ufoe3ijCR5gllLGY1Ww874Xt8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDg2/MjgxYTk4NWExMTNi/NTMxM2M1OWYwN2E1/MWY5Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}