{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 1% Edge","title":"E77 - From Reactive Training to Predictive Enablement in Sales I Christina Brady","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ff93eda5\"></iframe>","width":"100%","height":180,"duration":1738,"description":"Sales teams spend millions on training, enablement tools, and coaching programs, yet many still struggle to improve performance. Why does traditional sales enablement fail?\nIn this episode of The 1% Edge Podcast, Carlos Nouche sits down with Christina Brady, CEO and Co-Founder of Luster, to unpack the real problem behind ineffective sales training. They explore how most organizations rely on reactive, one-size-fits-all programs without understanding the actual skill gaps within their teams.\nChristina shares why diagnosing the real problem is the missing piece in sales enablement and how predictive AI can help leaders identify performance gaps before they impact revenue. Instead of waiting until deals are lost, modern enablement focuses on proactive coaching, data-driven diagnostics, and personalized skill development.\nThe conversation also dives into:\nWhy traditional sales training often fails\nThe problem with relying on CRM data for diagnostics\nHow predictive enablement works\nThe role of AI in improving coaching and performance\nThe difference between skill gaps and motivation issues\nHow leaders can measure improvement in sales teams\nIf you’re a sales leader, enablement professional, or part of a go-to-market team looking to improve performance, this episode offers practical insights into the future of sales enablement.\nConnect with Christina Brady on LinkedIn - https://www.linkedin.com/in/christinapbrady/\nSummary\nIn this episode of the 1% Edge podcast, host Carlos Nouche welcomes Christina Verrini, CEO and co-founder of Lustre, to discuss the shortcomings of traditional enablement in organizations. Christina defines traditional enablement as manual, reactive, and often a one-size-fits-all approach that fails to address the specific needs of sales teams. She emphasizes the importance of data-driven diagnostics to understand team proficiency and the necessity of tailoring training to individual skill sets rather than relying on generic solutions. The conversation...","thumbnail_url":"https://img.transistorcdn.com/rgoPozmqxOquZFiN7K2reWwvAKCexa9oxlrwdQazAHg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZWQ4/Y2U4MjVmZWQ3MDJj/MWY2NDQ0MTMxYjdh/MGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}