{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#102: Partner Marketing at Zapier (with Miranda Babbitt)","html":"","width":"100%","height":180,"duration":3018,"description":"Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits in strategically at Zapier, applying principles of lifecycle marketing to partnerships, examples and success stories based on what’s worked at Zapier.\n\nSend guest pitches and ideas to hello@exitfive.com\nExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/\nExit Five on Twitter: https://twitter.com/exit5marketing\n***\nThis episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.\nThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.\n\nThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.\nThey give you unlimited podcast editing and strategy for your B2B podcast.\nGet unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.\nVisit hatch.fm to learn more","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}