{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Win Rate Podcast with Andy Paul","title":"Bridge the Buyer-Seller Disconnect","html":"","width":"100%","height":180,"duration":3246,"description":"Welcome back to another episode of The Win Rate Podcast. Today Andy welcomes two incredible guests. Aaron Evans, Co-Founder and Head of Training and Enablement at Flow State, and Doug C. Brown, Founder of CEO Sales Strategies. \n\nThey discuss the importance of salespeople becoming “mini market experts” and how their knowledge can influence buyers at the awareness phase, literally shifting buyers' thinking and process. They look at the need to move away from traditional product training and focus more on market knowledge and enablement, and give valuable advice on tactics to position oneself as a market expert in complex sales, such as the \"core story\" strategy and market-based education.\n\nThe roundtable continues by talking about the impact of SaaS practices in the sales landscape and how the current economic downturn may result in a much-needed reset for SaaS businesses, reassessing top of funnel activity and shifting towards face-to-face interactions and building personal brands, and questioning the current buyer and SDR model of having inexperienced individuals as the first point of contact for buyers.\n\nConnect with Aaron Evans and Doug C. Brown\nHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!\n\nThank you to our sponsors:\n\nAllego\n\nClozd\n\nCognism\nEpisode Highlights:\nDesire for high conversions, lack of nurturing.\n\nPrevailing culture needs change in growth strategy.\n\nAggressive SaaS growth harming sales effectiveness. Reset needed.\n\nIncrease seller value by becoming market experts.\n\nBuyer-Seller model: Disconnect due to inexperience.\n\nEfficiency and effectiveness confused;  CFOs miss connection on profitability.\n\nManager coaching skills lacking, lack of training. Need to think like owners. \n\nFramework enables individuals to sell uniquely well.","thumbnail_url":"https://img.transistorcdn.com/_8k8is_9oYr-2Mc0OAQ8Z3CWd6zVa0cXuUYd4kwwNbk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNzYyLzE2ODQ1/MDY3OTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}