{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"拆給你聽｜藏在日常裡的商業","title":"EP.3981 - 廣告只打一個城市，怎麼證明真的有效？｜5分鐘拆懂「地域實驗」","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ffc88595\"></iframe>","width":"100%","height":180,"duration":318,"description":"連鎖飲料店想知道新一波電台廣告到底有沒有用，行銷企劃鶯姑沒有選擇全台一起打，只在台中投放一個月，拿條件相近、完全沒投廣告的台南當對照。一個月後兩地來客數一比，才抓得出廣告真正帶進來的客人，不是本來就會自然成長的那一截。這集拆地域實驗：怎麼挑對照組、關鍵一步在哪裡，以及主管、新人、上班族都能用的三個場景。\n想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐\n🎙 主持人：山姆(Sam)","thumbnail_url":"https://img.transistorcdn.com/TGxubEFSL_mBdmaDzZt1hO-ek65pCeFj1lcXZiMY66Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDVk/MjUwYWVhZmZjZTk2/OTU1MzY0ZGQxZDg1/Nzk3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}