Dating apps are broken — and AI matchmaking might be the next platform shift.
Dini (Nandini) Mullaji, co-founder of Sitch, joins Whitney Hazard (M13) to explain how conversational AI and LLMs are replacing swiping with a matchmaker-style experience: deep onboarding, memory, non-negotiables, and curated introductions.
We cover consumer AI defensibility, why Sitch avoids subscriptions (pay-per-setup), growth through referrals + branding, what dating data reveals (politics > height), and why AI should scale the matchmaker — not replace human connection.
Keywords: AI dating, matchmaking, dating apps, consumer AI startups, venture capital, M13, Sitch, LLMs, OpenAI, relationship tech, seed investing, Stanford GSB, growth marketing.
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