Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.
"It's impossible to create a marketing strategy for a business that has no clear company strategy."
Be a part of the Exit Five B2B marketing community at
exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at
Metadata.io.
Join 50,0000 people who get Dave's Newsletter here:
https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community:
https://www.exitfive.com/***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at
knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at
optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at
customer.io/exitfive.