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"The mission was always to build a million dollar bookkeeping firm. Our goal was to grow a large bookkeeping firm with clients and staff across Canada. That's what we wanted to do. And that's kind of what we are now." –Teresa Slack In part one of this special four-part series, Teresa Slack, co-founder of Financly Bookkeeping Solutions, shares the honest story of launching a virtual bookkeeping firm in 2014 with big goals, low pricing, and no clear path to profit. She shares how her business grew fast and looked successful on paper, but behind the scenes the pressure was intense as underpricing, early hiring, and years without owner pay slowly drained the firm and took a personal toll. In this episode, you'll learn:
To learn more about Teresa, click here & email her at teresa.slack@teresaslack.ca.
Connect with her on LinkedIn. Learn more about Pure Bookkeeping. Subscribe to the Value Pricing Academy YouTube channel. Join VIP list for free training from Mark Wickersham here. Get your free copy of How to Price Bookkeeping eBook (the tool Teresa used to turn her business around). Click here to join the VPA on Skool platform free training & support. Time Stamps 01:14 – Launching a virtual bookkeeping firm in 2014 03:15 – Using cloud tools & early adoption of QuickBooks Online 03:35 – Running free financial literacy seminars to attract clients 04:01 – Growing from five clients to dozens across bookkeeping, tax & consulting 04:21 – Feeling overwhelmed & deciding to hire staff 05:09 – Charging hourly rates that left no room for profit 06:06 – Paying staff & overhead while taking no income 07:03 – Driving hours to Toronto to build a client base 08:25 – Why the numbers looked good but the business wasn't healthy 08:44 – The original vision to build a million-dollar firm 09:50 – Not getting paid & questioning personal success 10:34 – Realizing they needed help but feeling unable to afford it 11:16 – Fear, lack mindset & pulling from savings to make payroll 12:39 – The emotional strain of running a business with a sibling 13:18 – Creating "business hat" conversations to manage conflict 14:20 – Keeping communication open during stressful seasons 14:43 – What's coming next in part two Your expertise has more value than you think, so Own Your Authority at The Successful Bookkeeper Summit 2026! It's a high-energy two-day virtual experience for bookkeepers ready to lead with confidence and elevate their impact. Join inspiring leaders on November 4th–5th to gain actionable strategies, powerful tools, and the clarity to shape the work you want, not just keep up with it. Don't miss this incredible opportunity! REGISTER TODAY!
The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love.
Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level.
Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam.
If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place!
Get ready because your journey towards success begins — now.
Your Host
Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.