Why outspending your fellow MSP is not a good idea (and what you can do instead)

Maddy Martin is the first women guest on SuperPod, the no-filter MSP show. Having worked across various roles in her 15-year long career, she knows a thing or two about growing things from the ground up. In her role as the Head of Growth and Education at Smith.ai, she educates MSPs, among others, on how they can leverage virtual receptionists, chatbots, and AI to sell more and drive revenue.

In this episode, she shares tactical advice on how MSP owners can overcome the lack of in-person events, outbound sales, and how to stand out from the crowd.

Show Notes

Topics discussed in this episode:

• How can you differentiate your MSP from the MSP next door when you're on a shoe-string budget. 03:45
• Tactical advice on being 'agile' and how you can leverage automation to achieve the 'everything now' phenomenon. 09:50
• A step-by-step breakdown to answer 'Why should this client come to me', and break the silos between marketing efforts. 17:20
• Overcoming the lack of events, tightening budgets, absence of direct sales, and leveraging Facebook at $0. 19:15
• Finding your niche, and exploring newly blossomed markets. 22:45

Resources mentioned in this episode:

• Textexpander
• Calendly
• Linkedin
• Facebook
• Use the promo code Superops100 to get $100 off on your first month of Smith.ai

Credits:

The team that made this episode possible:

• Praveen Ramesh, who leads product marketing & growth
• Monica Maria, who leads the content marketing and editorial efforts
• Karthikeyan Ganesh, who designs everything you see on our website
• Kanagaraj Subramaniam, who built everything on this podcast page

What is SuperPod — The no-filter MSP show?

SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business.

Presented by SuperOps.ai.