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Loss aversion, or the endowment effect, is a cognitive bias that describes why, for individuals, the pain of losing is psychologically twice as powerful as the pleasure of gaining. Once you recognize the endowment effect or loss aversion, you will begin to see it more frequently. From switching airplane seats to company changes.
A podcast with a fresh perspective about the best in product thinking. From product management and UX design to psychology and philosophy. How can we bring it all together to make life, our products, and our user experiences better.