Attributed - A podcast by Dreamdata

Why do half of B2B product launches fall short?

B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.

Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.

Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.

What you’ll learn:

- Why most B2B product launches fail and what to avoid.
- The Campfire Model framework for building sustained momentum and engagement.
- Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.
- Strategies for achieving lasting commercial impact beyond the initial product buzz.


Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Mikkel Bach-Andersen
Senior Partner at Kvadrant Consulting

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.