In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth.
David brings years of experience in pioneering next-generation marketing strategies and building successful teams. With BuzzBoard's AI-driven platform at his disposal, he's here to share how agencies can enhance their customer engagement and pipeline development.
We’ll cover:
- The evolution of AI in marketing: how generative AI has reshaped the landscape.
- Personalization strategies: finding the balance between effective and excessive personalization.
- Building a pipeline: innovative approaches for lead generation and engagement.
- Content creation with AI: enhancing outreach with AI-generated, hyper-personalized content.
- Future trends in AI and marketing: preparing for what's next in the fast-evolving world of digital marketing.
- And more