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Bryant Gillespie: Learn how to build
a better sign and print shop from a

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few crusty sign guys who've made more
mistakes than they care to admit.

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Conversations and advice on
pricing, sales, marketing,

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workflow, growth, and more.

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Your listening to The Better Sign Shop
podcast With your hosts, Peter COIs,

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Michael O'Reilly, and Bryant Gillespie.

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Before we jump into the episode,
I'd like to give a shout out to

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our sponsor, GCI Digital Imaging
Grand Format Printer to the Trade.

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We talk a lot about outsourcing on the
podcast and the importance of having.

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Good partners and gci Digital Imaging
is a good partner to have owner TJ

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Bak and his team focus on providing
killer customer service just the

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way grandmother used to make it.

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If you're interested in learning
their approach to business, hop

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back into the archives to episode
nine where the guys and I interview

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TJ about customer experience.

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So if you're looking for a high quality
trade printer for banners, wraps,

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and other printed graphics that your
customers throw at you, check out

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GCI Digital imaging@printgci.com.

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Alright guys, welcome to the next
edition of the Better Sign Shop podcast.

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As always got my colleague and
co-host Peter the sign Shop Yoda.

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Peter Kourounis: What's up?

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What's up?

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What's up?

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What's up?

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What's up?

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Happy to be here, everybody.

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I feel like I had to put a
little flare into it that time.

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Yeah.

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I feel like I'm like entering
into like a boxing ring or better

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yet, like a wrestling ring.

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Like, eh, what's going?

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That's me.

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That's me.

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Yeah.

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What's up?

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What's up?

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Bryant Gillespie: Are we gonna
start getting like some music going?

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Peter Kourounis: No, I don't think so.

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Bryant Gillespie: No.

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What the folks come for?

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Peter Kourounis: Nope.

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Nope.

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Cool.

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Um,

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Bryant Gillespie: Mike is absent today,
so we're gonna soldier on without 'em.

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I'm really excited for today.

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We've got a special guest.

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Uh, we'll talk about that in a minute,
but let's catch up real quick, man.

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How's, thanks.

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Peter Kourounis: It's been good.

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It's been good.

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You know, um, I'm enjoying working with
a couple of sign shop owners, uh, helping

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them navigate through their, their issues.

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Uh, I'm learning a lot.

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As a matter of fact, you
know, like there are.

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There are things that are happening
in my sign shop, coaching, consulting,

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coaching, whatever you wanna call it,
that I'm realizing that there are a

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lot of owners out there that are, that
don't have answers to some, to some

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of these like, real simple questions.

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Like, what?

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Yeah, well, you know, I wanna respect
everybody's privacy, but, you know, for

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the, uh, these people won't be named.

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But for the most part, you know,
like, how do you do rush charges?

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You know, like, when should
you charge a rush charge?

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And how much should you
charge on rush charges?

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Uh, go.

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Just thinking back, you know, like
employee handbook, employee manual, like,

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what should, should not be included?

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You know, should it be three pages long?

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Should it be 30 pages long?

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So, you know, there, there's some things
from on a, when you put on, when you

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decide to be a business owner, when you
decide to be a sign shop business owner,

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you are getting into a field where you
are gonna be wearing many different hats.

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And not many of these people that
I'm working with understood that.

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Like, they just think, ah, yeah, I was
the graphic designer of this other shop.

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I decided to open up my own
place and now I'm going to be the

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business owner and be the head hot.

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The head chief, chief.

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And it's like, yeah, well, you know,
when should you charge three and a half?

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Should I be charging three and a half
percent on credit cards or should I not?

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Should I be reducing that?

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When should I charge a rush charge?

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When should I charge my, like what
happens if it's my biggest client

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and their, and their, uh, their
order comes in under the minimum?

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Should I put it through at that price?

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Should I put them through?

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Should I subject them to my
minimum order requirement?

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There's so many questions that are being
asked and I'm enjoying every little bit

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of it because it keeps me on my toes.

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But these things that yeah,
you know, naturally come.

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Maybe some of us, you know, we,
we would know how to answer that.

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We wouldn't have to ask that question.

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But there are a lot of sign shop owners
out there that, you know, are listening

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to this podcast and, you know, reaching
out to me and saying, Hey, you know,

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what would you do in this situation?

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And, and I'm loving
every little bit of it.

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So that's, uh, that's really what's
going on with me these past few days.

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Yeah.

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Bryant Gillespie: Yeah.

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I've seen some of these questions come up
in the community as well of, uh, like rush

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charges and things like that, and there's
always, there's always some nuance to it.

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Right.

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Um, and maybe that's the part
that they're just struggling with.

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Peter Kourounis: Yeah.

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Yeah.

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I mean, there's a big customer,
it's their biggest customer.

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Do I risk upsetting that big customer?

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And then on this one job, you
know, there's always ways to tiptoe

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around certain situations and, and
being a, uh, sign shop coach, you

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know, these people are excessive.

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Very, I have made myself
very excessive to.

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To these people.

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Like they can accessible, uh, accessible.

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Right?

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Excessive, accessible,
excessive, no accessible.

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I've made myself accessible to these
people, you know, that they're writing me,

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uh, on our Slack channel and, you know,
it seems like I'm in their back pocket

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the moment they have a situation arise.

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They get, they pill out their phone and
they're, ah, what would you do here?

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And I'm like, yeah.

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All right.

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I can answer that really quickly.

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That's a quick, that's a quick
little answer, you know, and one of

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the things that I've been getting
a lot of feedback on, uh, just to

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kind of lead Wet your palate, wet
your beak here a little bit, is,

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do

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Bryant Gillespie: you know
I'm all about wetting my beak?

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My man

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Peter Kourounis: is this signed
business PDF that's in our,

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uh, dine shop community, right?

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Like it's under, it's one
of those free resources.

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Yeah.

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Yeah, right.

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It's like 108 pages long.

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But everybody that's read it,
they have hit me with the.

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You have, you have

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Pandora's Box.

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Oh my God.

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Everything.

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It's like, like everything connects
the moment they read this PDF and

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I'm like, guys, I didn't write it.

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Okay.

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Yeah.

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I found it from some dude
many, many years ago.

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I don't even know where he is anymore.

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But, you know, we threw it up there.

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We, it's a great, it, it made a
significant impact in my life and it's

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making a significant impact in others'
lives as well, especially regarding

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the sign rising area, you know?

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Right.

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Yeah.

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Yeah.

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Uh, we don't, we, this is a touchy topic
for almost every sign shop owner in

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the, in the continental US is pricing.

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But

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Bryant Gillespie: I do, I would say the

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Peter Kourounis: world this point.

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Right.

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You know what?

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Absolutely.

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Australia, wherever these
people come from, pricing.

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In this world of businesses, like we
could talk for days, not hours, days on,

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on pricing and how to do it correctly.

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But you read this PDF and a lot of
my clients are saying, oh my God.

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Oh, it all makes sense.

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Everything that I've thought,
everything that I've said, everything

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that I've heard on this podcast, it's
like all the dots finally connected.

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It's, it's like Tony Stark.

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It's finally making an element
to make a brand new, you know,

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self sustained electricity.

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It's like that.

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Boom.

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Haha, I've done it.

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I've a time travel.

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No, I've solved sign pricing.

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Read the pdf.

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If

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Bryant Gillespie: you haven't.

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I'm gonna have the editor just.

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Chop in all the sound effects
and like some explosions

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and stuff for this episode,

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Peter Kourounis: right?

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No, read the pdf, but the, the
clients that I've had, they are, uh,

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they're absolutely taken back by it.

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And, uh, yeah, that's, uh,
it's been really great to see.

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I didn't write it.

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I'm not the author, so don't give me the
accolades, but I'll take them anyway.

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Yeah.

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Bryant Gillespie: Excellent.

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Well, man, yeah, I'm glad
you're excited about it.

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I, I knew you wouldn't
stay retired for too long,

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Peter Kourounis: so that's good.

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I love the business, man.

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I mean, there's what's not to
love about the sign shop industry.

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In fact, I am really excited
about our guest here today.

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First of all, it's a, it's a, she's
a fellow Sian signs franchisee.

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Yes.

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I'm not, I'm no longer
a franchisee, but I.

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I'm so happy to have a
franchise owner on this show.

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I,

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Bryant Gillespie: I, I hate that
Mike's not gonna be here for this

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one because he, you guys have always
gone at the, the fast science thing,

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Peter Kourounis: but, well,
I'm go, I'm gonna ask her like,

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one huge question for her.

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I'm gonna ask her what the
million dollar question, right?

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As soon as she jumps on here is,
does Fast Signs get a bad rap in

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her, in her neck of the woods?

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Does it get a bad rap?

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And I wanna know, I wanna know,
because, you know, the industry

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experts here, you know, we've
had TJ on here not too long ago.

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We've had, you know, he said Fast Signs
is one of his biggest clients, right?

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But they're fast signs, you know,
whatever the heck that means.

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I don't know.

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But they're fast signs.

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Like people like say there's
Fast Signs Insam, and then

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there's the real Sign shops.

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I wanna know if she believes in that,
and we're gonna ask her here today.

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Yeah, yeah.

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Bryant Gillespie: Well, let me like
set the stage a little bit, right?

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This is Women's History Month.

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Yesterday was what?

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International Women's Day.

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Women's Day, yeah.

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Women's Day.

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And here we are, the day
later recording the podcast.

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I, this won't go out for several weeks.

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Uh, so I feel like we're a little
disorganized there, but, uh, extremely

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happy to welcome our first female guest.

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To give you some context.

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Her name is Carrie Brock.

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She is a fast signs franchisee.

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They're one of the fast
signs that is, uh, here.

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I, I'm, I'm being a little partial,
I'll say one of the fast signs.

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There may be many that are actually
doing larger sign projects in-house.

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Peter Kourounis: So, and if
I'm not mistaken, if I'm not

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mistaken, she's in Toledo, right?

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I believe so.

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I believe so.

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Toledo, and she has this.

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Formula that she was able to crack.

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Right.

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And she's that we're gonna like,
dive into what that is here.

243
00:10:58,935 --> 00:11:02,175
Like she, she has like a little bit of
like a secret sauce that worked for her.

244
00:11:02,175 --> 00:11:05,445
If I'm not mistaken, I'm really
eager to hear all about that

245
00:11:06,395 --> 00:11:09,945
Bryant Gillespie: national award-winning
sign and branding package winner.

246
00:11:10,815 --> 00:11:11,235
Peter Kourounis: Wow.

247
00:11:11,235 --> 00:11:11,555
Well,

248
00:11:14,995 --> 00:11:18,825
we are in the presence of a
significant franchisee here.

249
00:11:18,915 --> 00:11:19,485
All right.

250
00:11:20,115 --> 00:11:20,565
I like it.

251
00:11:21,105 --> 00:11:21,525
Yeah.

252
00:11:21,530 --> 00:11:21,585
Bryant Gillespie: Yeah.

253
00:11:22,605 --> 00:11:26,295
I don't, I don't know what the tears
were, but I, I would think that she's on

254
00:11:26,300 --> 00:11:29,895
the, the top rung of the, the fast signs.

255
00:11:31,035 --> 00:11:32,535
Did you guys have tears behind the scenes?

256
00:11:32,625 --> 00:11:32,745
Was

257
00:11:32,745 --> 00:11:35,625
Peter Kourounis: there
like a No, no, no, no.

258
00:11:35,625 --> 00:11:36,105
It was not.

259
00:11:36,485 --> 00:11:39,074
Bryant Gillespie: I, I, I, I'm,
I'm pegging it as like a cult

260
00:11:39,079 --> 00:11:40,574
Peter Kourounis: or something, you know?

261
00:11:40,875 --> 00:11:43,305
You know, one thing that's really
interesting about, you know, having

262
00:11:43,305 --> 00:11:47,805
been in this company, and I, I love all
the people there on the executive team,

263
00:11:47,805 --> 00:11:52,125
and they do a really great job of, of
bringing in people in this franchise.

264
00:11:52,125 --> 00:11:56,385
But, uh, I have ne I have never
met Carrie, and, and I've gone

265
00:11:56,385 --> 00:11:57,735
to several of the conventions.

266
00:11:57,855 --> 00:12:01,694
I, I, I think I've seen her, I think
I've, I do know of her, but we have

267
00:12:01,699 --> 00:12:07,005
never been formally introduced and
there is no groupings, you know, fast

268
00:12:07,005 --> 00:12:10,814
signs doesn't say like, here's the
elite and then here's the poor man.

269
00:12:10,995 --> 00:12:12,105
You know, they don't do that.

270
00:12:12,645 --> 00:12:13,425
They don't do that.

271
00:12:13,425 --> 00:12:15,555
They put everybody, everybody's equal.

272
00:12:16,245 --> 00:12:17,895
Everybody follows the same model.

273
00:12:17,895 --> 00:12:21,405
Everybody follows the same simple
formula, but some people do it

274
00:12:21,495 --> 00:12:23,175
at a little different scale.

275
00:12:23,740 --> 00:12:23,865
Right.

276
00:12:24,105 --> 00:12:27,075
I chose to do fabrication
and she does too.

277
00:12:27,195 --> 00:12:30,855
But there are a significant
amount of franchisees in this

278
00:12:30,855 --> 00:12:33,945
system that do not do fabrication.

279
00:12:33,945 --> 00:12:37,065
They outsource this, they
utilize the fast signs.

280
00:12:37,125 --> 00:12:41,145
Bryant Gillespie: Did you guys have
like a preferred, like in-network vendor

281
00:12:41,145 --> 00:12:42,135
Peter Kourounis: for that type of
Yeah, that's what I was gonna say.

282
00:12:42,135 --> 00:12:46,395
They, they use the preferred vendor
network that Fast Signs built out.

283
00:12:46,395 --> 00:12:50,175
They have this really great system where
you could just like in the backend, like

284
00:12:50,175 --> 00:12:53,865
click pipe in channel letters and then
the system tells you like, okay, these are

285
00:12:53,865 --> 00:12:55,905
all the vendors that do channel letters.

286
00:12:55,905 --> 00:12:58,815
So if you're looking for something
specific, they have a really great

287
00:12:58,815 --> 00:13:03,675
ability to search by product and
locate a vendor that might be near

288
00:13:03,675 --> 00:13:08,175
you or might be across the country,
but is the better priced vendor.

289
00:13:08,175 --> 00:13:11,255
And then there's all these vendors
that have, you know, discounts

290
00:13:11,260 --> 00:13:13,725
for fast signs and X, Y, Z.

291
00:13:13,725 --> 00:13:16,605
So, you know, it's, uh, it's
a really great, they've built

292
00:13:16,605 --> 00:13:17,745
a really great infrastructure.

293
00:13:17,745 --> 00:13:20,175
I'm, I used, like I said, I
used to be a part of it, very

294
00:13:20,175 --> 00:13:21,795
happy to have been a part of it.

295
00:13:22,540 --> 00:13:26,625
But I'm always eager to hear what
somebody else has done in a, in

296
00:13:26,625 --> 00:13:28,255
their journey as a franchisee.

297
00:13:28,255 --> 00:13:32,815
And I'm, and I'm really eager to hear
what, you know, being, being a business

298
00:13:32,820 --> 00:13:36,225
owner, being a woman, bus business owner
in this market, in her market, what

299
00:13:36,225 --> 00:13:39,465
that's like, and I'm, I'm sure that our
listeners would like to know as well.

300
00:13:39,705 --> 00:13:39,975
Yeah.

301
00:13:40,125 --> 00:13:40,335
I,

302
00:13:40,340 --> 00:13:44,115
Bryant Gillespie: I think that's the angle
that I'm very interested in exploring

303
00:13:44,115 --> 00:13:46,455
as, as well as the, the women in signage.

304
00:13:46,485 --> 00:13:51,315
Like, you know, it's in our
tagline, the crusty sign guys.

305
00:13:51,825 --> 00:13:58,965
But you know, it like, I feel like the
women that I've seen in our Facebook

306
00:13:58,965 --> 00:14:03,885
community, and I, I'm gonna call out the
men here, like, I've seen the women asking

307
00:14:03,885 --> 00:14:08,655
way better questions, uh, from a business
owner perspective than some of the men.

308
00:14:09,180 --> 00:14:12,330
Really, and I, I'm, I'm
curious to I have, yeah.

309
00:14:12,330 --> 00:14:15,000
And I'm curious to, I
wanna ask about that.

310
00:14:15,570 --> 00:14:16,080
All right, guys.

311
00:14:16,140 --> 00:14:21,930
So we are back with our guest, Carrie
Brock from Fast Signs in Toledo.

312
00:14:21,930 --> 00:14:24,390
And what's the, what's the second office?

313
00:14:24,390 --> 00:14:25,770
Carrie, I'm gonna pronounce it wrong.

314
00:14:26,120 --> 00:14:26,680
Mommy.

315
00:14:26,920 --> 00:14:28,820
Mommy, ma.

316
00:14:29,100 --> 00:14:29,660
Mommy.

317
00:14:29,660 --> 00:14:30,100
Yeah.

318
00:14:30,180 --> 00:14:30,980
Close enough.

319
00:14:31,110 --> 00:14:31,920
Close enough.

320
00:14:31,920 --> 00:14:32,310
All right.

321
00:14:32,580 --> 00:14:37,890
Well, super nice to have you and
welcome officially as our first

322
00:14:37,890 --> 00:14:39,390
female guest on the podcast.

323
00:14:39,720 --> 00:14:44,400
I have no idea how we made it to like
15 episodes without a female guest,

324
00:14:44,460 --> 00:14:46,260
but we're super honored to have you.

325
00:14:47,145 --> 00:14:47,745
Karrie Brock: Well, thank you.

326
00:14:47,895 --> 00:14:51,585
I'm honored to be here and I know
because it's a male dominated

327
00:14:51,975 --> 00:14:55,694
industry that's don't have as
many to pull from, but watch out.

328
00:14:55,694 --> 00:14:56,385
We're out there.

329
00:14:57,045 --> 00:14:57,645
Bryant Gillespie: I do.

330
00:14:57,645 --> 00:14:59,535
You guys have showed up in force.

331
00:14:59,540 --> 00:15:02,985
Are you ladies, I should say, I
have to be careful of my, my words.

332
00:15:03,495 --> 00:15:06,975
You ladies have showed up in full
force in our community and it was

333
00:15:06,975 --> 00:15:11,025
a very proud moment for us to,
to see that many people show up.

334
00:15:11,025 --> 00:15:13,785
Of course, we were kind of
worried at first it was like,

335
00:15:13,814 --> 00:15:16,425
who is spamming our community?

336
00:15:16,425 --> 00:15:20,865
Because it, it, there's so many of
you that signed up in a single day,

337
00:15:20,870 --> 00:15:22,245
we were like, this is not possible.

338
00:15:23,175 --> 00:15:23,385
Peter Kourounis: Well,

339
00:15:23,385 --> 00:15:27,555
Karrie Brock: it got posted in, um,
the wise group, so, which is all

340
00:15:27,560 --> 00:15:29,535
women in signs and everything else.

341
00:15:29,535 --> 00:15:31,635
And so that, that's kind
of where it came from.

342
00:15:31,635 --> 00:15:33,935
But you guys have been
actually very gracious.

343
00:15:33,939 --> 00:15:39,525
You know, sometimes it's not as easy
to talk to guys in the sign industry.

344
00:15:39,525 --> 00:15:43,694
We, we don't always have a warm welcome,
so we appreciate that from your end too.

345
00:15:44,535 --> 00:15:45,015
Peter Kourounis: Excellent.

346
00:15:45,015 --> 00:15:48,045
Well, this has been, this
is a, a great moment for me.

347
00:15:48,105 --> 00:15:52,995
I'm not the o I'm only Fast signs
franchisee any longer on the podcast,

348
00:15:53,000 --> 00:15:55,035
so that's, I'm super excited.

349
00:15:55,575 --> 00:15:57,905
Uh, how long have you been
with, uh, the franchise?

350
00:15:58,715 --> 00:16:02,115
Karrie Brock: I have been with
the franchise for about 12 years.

351
00:16:02,415 --> 00:16:03,495
We were a conversion.

352
00:16:03,855 --> 00:16:04,185
Peter Kourounis: You were?

353
00:16:04,635 --> 00:16:06,195
I was a, I was a conversion as well.

354
00:16:06,205 --> 00:16:06,965
Nice, nice.

355
00:16:07,885 --> 00:16:08,125
Excellent.

356
00:16:08,130 --> 00:16:10,485
And what was the name of your
friend, uh, your company before that?

357
00:16:10,785 --> 00:16:11,895
Signs and Designs.

358
00:16:13,065 --> 00:16:14,745
What a standard Desi sign

359
00:16:14,750 --> 00:16:15,885
Karrie Brock: shop name, right?

360
00:16:15,885 --> 00:16:16,845
Pretty, pretty common.

361
00:16:17,385 --> 00:16:18,315
Nothing fancy?

362
00:16:18,915 --> 00:16:19,125
Peter Kourounis: No.

363
00:16:19,130 --> 00:16:19,815
Nope, Nope.

364
00:16:19,815 --> 00:16:20,175
Signs.

365
00:16:20,180 --> 00:16:23,985
I think I have a Signs and designs in my,
in on Long Island, somewhere around here.

366
00:16:24,015 --> 00:16:24,495
Well, was there,

367
00:16:24,495 --> 00:16:26,655
Bryant Gillespie: was there
any z at the end of it or No,

368
00:16:26,735 --> 00:16:28,095
it was, oh no, just all Ss.

369
00:16:28,695 --> 00:16:28,995
Ok.

370
00:16:29,000 --> 00:16:29,895
Karrie Brock: Just all ss.

371
00:16:32,265 --> 00:16:33,225
Bryant Gillespie:
There's so many of those.

372
00:16:33,765 --> 00:16:34,155
Peter Kourounis: Yes.

373
00:16:35,025 --> 00:16:37,635
So you've been with
Fast Signs now 12 years.

374
00:16:37,725 --> 00:16:39,885
Uh, and you have, did I
understand this right?

375
00:16:39,885 --> 00:16:41,895
You have a couple of different locations?

376
00:16:42,310 --> 00:16:42,710
Karrie Brock: Yep.

377
00:16:42,715 --> 00:16:43,770
We have two locations.

378
00:16:44,070 --> 00:16:45,570
They're only about 10 minutes apart.

379
00:16:45,570 --> 00:16:46,980
Peter Kourounis: But walk
me through your journey.

380
00:16:46,980 --> 00:16:50,520
How did you start and then did you
convert both of 'em at the same time?

381
00:16:51,240 --> 00:16:51,480
Karrie Brock: Yep.

382
00:16:51,570 --> 00:16:56,610
So we, uh, I actually started in
the industry in 97, my own shop.

383
00:16:56,670 --> 00:16:59,340
I had worked at a vinyl shop in college.

384
00:16:59,460 --> 00:17:04,890
I absolutely loved it, loved the
industry, and just went my way and

385
00:17:04,890 --> 00:17:06,930
decided to open up my own place.

386
00:17:07,110 --> 00:17:11,430
And about 14 years in
fast signs came knocking.

387
00:17:11,460 --> 00:17:15,540
This was a new business model for them,
was to convert local mom and pops.

388
00:17:15,545 --> 00:17:18,540
So I was like, okay, well prove to me why.

389
00:17:18,570 --> 00:17:19,230
And they did.

390
00:17:19,235 --> 00:17:23,100
And, and we really saw some good
benefits to joining the network.

391
00:17:23,105 --> 00:17:24,180
So we signed on.

392
00:17:24,180 --> 00:17:28,950
At that point, we only had the one
location and the other location we

393
00:17:28,950 --> 00:17:31,110
opened about six or seven years ago.

394
00:17:31,800 --> 00:17:32,130
Peter Kourounis: Okay.

395
00:17:32,130 --> 00:17:35,490
So they, they approached you
and you said, tell me why.

396
00:17:35,550 --> 00:17:35,880
Right.

397
00:17:36,120 --> 00:17:39,660
I have the reasons I'll, I want
to hear what your reasons were.

398
00:17:39,720 --> 00:17:40,200
Go ahead.

399
00:17:41,235 --> 00:17:43,754
Karrie Brock: Well, I, I struggled with
that cuz they're all like, do your due

400
00:17:43,754 --> 00:17:49,485
diligence, do your d But we were in the
beginning stages of their whole transition

401
00:17:49,514 --> 00:17:51,104
of, you know, converting people.

402
00:17:51,104 --> 00:17:53,834
So I didn't have a lot
of people to talk to.

403
00:17:53,834 --> 00:17:56,955
And I remember calling up
Dan and Naomi Stutzman.

404
00:17:56,985 --> 00:17:59,324
They were the first
conversion for our network.

405
00:17:59,715 --> 00:18:03,235
Uh, and I talked to Dan for probably
45 minutes and at the end of the

406
00:18:03,239 --> 00:18:06,554
call he told me, I for sure thought
you were not going to do it.

407
00:18:07,125 --> 00:18:07,185
Wow.

408
00:18:07,274 --> 00:18:10,034
And, uh, so I'm like, well, surprise.

409
00:18:10,425 --> 00:18:17,354
Um, but I think that we were, look, you
know, we were an average center size

410
00:18:17,354 --> 00:18:21,314
when we signed up and I was looking for
something greater, something bigger.

411
00:18:21,735 --> 00:18:25,274
And we have a good
network of people locally.

412
00:18:25,274 --> 00:18:28,635
You know, one of my best friends own
a mom and pop shop down the street.

413
00:18:29,445 --> 00:18:33,915
We absolutely get along and help each
other back and forth as much as we can.

414
00:18:34,274 --> 00:18:35,054
But having that.

415
00:18:35,425 --> 00:18:38,185
Nationwide network was a big pull for us.

416
00:18:38,365 --> 00:18:40,915
Plus we wanted an outside salesperson.

417
00:18:40,915 --> 00:18:42,355
They had an initiative for that.

418
00:18:42,385 --> 00:18:45,085
We wanted, you know, the
marketing behind it so that I

419
00:18:45,085 --> 00:18:46,225
didn't have to worry about that.

420
00:18:46,230 --> 00:18:50,125
So there were some added benefits
on that scope that we thought

421
00:18:50,125 --> 00:18:52,345
were, that made sense for us.

422
00:18:52,825 --> 00:18:53,875
Peter Kourounis: Excellent, excellent.

423
00:18:53,935 --> 00:18:58,645
And, well, I can't imagine what that
conversation was like many years ago,

424
00:18:58,645 --> 00:19:02,605
but why don't you just go into it just
a minute if you could, and just tell me

425
00:19:02,725 --> 00:19:08,625
what you see now today, looking back, what
those advantages are of being a franchisee

426
00:19:08,630 --> 00:19:10,855
versus being an independent company.

427
00:19:11,834 --> 00:19:12,165
Karrie Brock: Sure.

428
00:19:12,225 --> 00:19:15,284
I mean, to be honest, I, somebody
asked me the other day, you

429
00:19:15,284 --> 00:19:16,215
know, would you do it again?

430
00:19:16,215 --> 00:19:16,725
I've said, yes.

431
00:19:16,725 --> 00:19:17,925
I wish I would've done it sooner.

432
00:19:17,985 --> 00:19:23,955
I wish I would've started as a franchise
because I feel like I, I learned so much

433
00:19:24,044 --> 00:19:27,824
on my own and had to, you know, make my
own mistakes and trip through everything.

434
00:19:27,830 --> 00:19:31,605
Even though I had the experience
through college, it was

435
00:19:31,605 --> 00:19:33,465
more so the business aspect.

436
00:19:33,465 --> 00:19:35,834
You know, I was the creative,
I was the graphic designer.

437
00:19:35,834 --> 00:19:40,245
That's why I started it, and
now I'm like, oh my gosh, I

438
00:19:40,245 --> 00:19:41,625
actually have to know my numbers.

439
00:19:41,625 --> 00:19:42,945
I have to know why we're doing this.

440
00:19:42,945 --> 00:19:44,235
I have to know how to bark things up.

441
00:19:44,235 --> 00:19:45,345
I'm like, how does this work?

442
00:19:45,584 --> 00:19:47,415
So I, I wish we would've
started it sooner.

443
00:19:47,625 --> 00:19:48,695
Yeah, exactly.

444
00:19:49,784 --> 00:19:52,185
Bryant Gillespie: Just talking
about the creative angle before,

445
00:19:52,574 --> 00:19:56,834
uh, before you jumped on, it's like
serendipity almost, of like, Hey, hey.

446
00:19:57,405 --> 00:20:01,485
You start out as a graphic designer and
then you, you wanna move up, there's

447
00:20:01,485 --> 00:20:03,945
nowhere to go in in most shops, right?

448
00:20:03,945 --> 00:20:04,545
What do you do?

449
00:20:04,845 --> 00:20:05,865
You start your own shop.

450
00:20:05,865 --> 00:20:09,555
And then the real challenge of of
actually managing and running the

451
00:20:09,555 --> 00:20:11,985
business end of it kind of rears its head.

452
00:20:12,840 --> 00:20:15,390
Karrie Brock: Yeah, and I
think you guys do a great job.

453
00:20:15,390 --> 00:20:19,260
You know, I, we've, I've navigated
through your back end of your website

454
00:20:19,260 --> 00:20:23,520
and helping people with those things that
they struggle with, that they don't maybe

455
00:20:23,520 --> 00:20:25,350
have the support of a franchise network.

456
00:20:25,350 --> 00:20:29,700
So, you know, it's, it's those
items that drove us to our decision.

457
00:20:29,705 --> 00:20:32,110
And I, again, wish we
would've done it sooner, but

458
00:20:32,490 --> 00:20:32,760
Peter Kourounis: Yeah.

459
00:20:32,760 --> 00:20:36,390
But here we're not, you know,
it's I star, uh, my background.

460
00:20:36,390 --> 00:20:38,190
I started a franchise, right?

461
00:20:38,190 --> 00:20:44,280
Converted it over to Fast
Signs in 2019 or so, and.

462
00:20:45,375 --> 00:20:47,475
Learning about what
their systems look like.

463
00:20:47,595 --> 00:20:52,095
I realized just how advantageous
it would be for a small

464
00:20:52,095 --> 00:20:53,865
business sign shop to come in.

465
00:20:54,345 --> 00:20:56,265
And we were talking about
like the vendor network.

466
00:20:56,270 --> 00:20:57,525
That was what we were talking about.

467
00:20:57,705 --> 00:21:01,155
Just, uh, just a few minutes before
you jumped on here and talking about

468
00:21:01,155 --> 00:21:05,805
how easy it is to like source a vendor
that can do something for you, say like

469
00:21:05,805 --> 00:21:10,725
channel letters or stickers or, you
know, floor graphics, whatever, because

470
00:21:10,725 --> 00:21:14,565
you couldn't do it, you know, yourself,
so you would tap into their network.

471
00:21:15,045 --> 00:21:19,365
So when we've modeled the, what
we're doing here at the, at the, my

472
00:21:19,370 --> 00:21:23,145
Better Sign Shop community is we're
trying to, we're not a franchise.

473
00:21:23,145 --> 00:21:27,045
We're, we're definitely not looking
to be a franchise, but we are looking

474
00:21:27,045 --> 00:21:31,875
to put that, those resources in
place that franchises get, right.

475
00:21:32,235 --> 00:21:39,495
So while you know, you have fa uh, a whole
plethora of things as a franchisee, right.

476
00:21:40,050 --> 00:21:44,129
These people that there are hundreds,
thousands of people across the country

477
00:21:44,129 --> 00:21:49,560
that ha have no idea what you have acc
what we have had access to that have made

478
00:21:49,560 --> 00:21:52,110
our lives so much easier as franchisees.

479
00:21:52,115 --> 00:21:56,100
So, uh, a as part of like our
thought processes, what, how could

480
00:21:56,105 --> 00:22:00,840
we build out some of this collateral
to make the journey of an average

481
00:22:00,845 --> 00:22:02,940
sign shop owner that much easier?

482
00:22:02,940 --> 00:22:04,170
So I appreciate you saying that.

483
00:22:04,170 --> 00:22:06,270
That means a lot to us cuz
we've put a lot of thought and

484
00:22:06,270 --> 00:22:08,580
effort into those resources.

485
00:22:08,760 --> 00:22:11,460
Even something as simple
as like a job description.

486
00:22:11,820 --> 00:22:15,990
You know, writing out how you should
write out a job description for hiring

487
00:22:16,050 --> 00:22:20,790
a salesperson, a graphic designer, like
taking that resource, copying it and

488
00:22:20,790 --> 00:22:24,810
pasting it into your Indeed account
just seems like too simple, right?

489
00:22:24,810 --> 00:22:27,570
But the average sign shop
owner is going in here and

490
00:22:28,140 --> 00:22:29,430
man, okay, what should I write?

491
00:22:29,430 --> 00:22:30,420
What am I looking for?

492
00:22:30,420 --> 00:22:33,960
I have to take time out of my
day and think about how I'm going

493
00:22:33,960 --> 00:22:35,760
to sell my business to somebody.

494
00:22:36,120 --> 00:22:37,680
So those resources are, are great.

495
00:22:37,680 --> 00:22:38,040
Karrie Brock: Yeah.

496
00:22:38,040 --> 00:22:38,280
And I.

497
00:22:38,990 --> 00:22:40,410
Well, well think about two.

498
00:22:41,400 --> 00:22:41,820
I'm sorry.

499
00:22:41,970 --> 00:22:42,640
No, no, go ahead.

500
00:22:42,645 --> 00:22:43,980
Uh, just think about it.

501
00:22:43,980 --> 00:22:48,150
When, and you know, when we
started back in the day in 1997,

502
00:22:48,155 --> 00:22:49,860
I had a plotter and a computer.

503
00:22:50,190 --> 00:22:50,340
Yep.

504
00:22:51,870 --> 00:22:53,220
How simple could it be?

505
00:22:53,220 --> 00:22:57,660
Now you've got latex versus solvent
versus eco solvent versus UV flatbed

506
00:22:57,660 --> 00:23:01,380
versus, oh, hey, there's a cutter,
there's a, you know, a table.

507
00:23:01,380 --> 00:23:04,200
I'm like, it, it's so
much more complicated.

508
00:23:04,200 --> 00:23:07,290
I mean, it doesn't have to be that
complicated, but you know, it, it

509
00:23:07,290 --> 00:23:09,630
can get overwhelming starting it.

510
00:23:09,630 --> 00:23:13,440
And so having those resources, whether
it be through you guys or a franchise

511
00:23:13,440 --> 00:23:18,270
or something to help navigate that, it,
it is huge I think in this day and age.

512
00:23:18,720 --> 00:23:18,870
Bryant Gillespie: Yeah.

513
00:23:19,320 --> 00:23:22,320
Looking back, like what would you
say is like the biggest, like if you

514
00:23:22,320 --> 00:23:27,960
had to pinpoint here's the one single
benefit that we got that was the most

515
00:23:27,960 --> 00:23:30,600
advantageous, what would you say it

516
00:23:30,800 --> 00:23:30,960
Karrie Brock: is?

517
00:23:31,920 --> 00:23:38,050
I think it was the education to get me
outta the day to day so that I don't.

518
00:23:39,165 --> 00:23:41,685
Become the integral part of our business.

519
00:23:41,685 --> 00:23:45,405
Now that changes and fluctuates,
obviously based on staffing.

520
00:23:45,765 --> 00:23:45,975
That's true.

521
00:23:45,975 --> 00:23:49,395
But, um, for the moment we
really haven't had that issue

522
00:23:49,395 --> 00:23:50,805
in a while, except for recently.

523
00:23:50,805 --> 00:23:56,025
But yeah, for the most part, learning
how to actually run my business and

524
00:23:56,030 --> 00:24:01,004
free me up to do what I need to do
has been the number one instrumental

525
00:24:01,004 --> 00:24:06,195
thing and, and has helped me like, grow
as a person, be a better, you know,

526
00:24:06,200 --> 00:24:10,185
feel better about myself, feel like I
spend enough time with my family and,

527
00:24:10,245 --> 00:24:12,285
and the shop and have that balance.

528
00:24:12,285 --> 00:24:12,645
So,

529
00:24:13,065 --> 00:24:14,745
Bryant Gillespie: yeah, that's,
yeah, that's the most important

530
00:24:14,745 --> 00:24:17,535
thing I think is having that balance.

531
00:24:17,685 --> 00:24:22,905
Uh, I talk to you a lot of owners that are
get just getting ran over by their shop.

532
00:24:23,025 --> 00:24:26,625
Like, Hey, we are spending 60
hours a week, and then I get

533
00:24:26,625 --> 00:24:30,675
home exhausted, uh, only to come
back and do it again next week.

534
00:24:31,425 --> 00:24:31,875
Karrie Brock: Yeah.

535
00:24:32,565 --> 00:24:35,264
But then I look at it too,
like when Covid hit, right?

536
00:24:35,264 --> 00:24:38,235
So here is, my husband works
in the business with me.

537
00:24:38,235 --> 00:24:41,595
He's back of the shop, I'm front of the
shop and we have two kids and they're

538
00:24:41,595 --> 00:24:43,514
school age and everything shuts down.

539
00:24:43,514 --> 00:24:45,465
And I'm like, uh, how are we doing this?

540
00:24:45,465 --> 00:24:47,685
You know, we gotta, we still
have to put food on the table.

541
00:24:47,985 --> 00:24:52,815
So, you know, having, having something
where, okay, I can bring my kids

542
00:24:52,815 --> 00:24:56,145
in, they can sit in the conference
room, or my daughter who at the time

543
00:24:56,145 --> 00:24:59,745
was only like nine was answering the
phone, I'll get you to a salesperson.

544
00:24:59,750 --> 00:25:02,774
And she transferred it to me just
to give that five minutes, right?

545
00:25:02,905 --> 00:25:03,325
Yes.

546
00:25:03,330 --> 00:25:07,395
So like what you're teaching them
and the opportunities that you

547
00:25:07,399 --> 00:25:09,615
have for even that kind of growth.

548
00:25:09,615 --> 00:25:11,565
I mean, it, it, it is really huge.

549
00:25:12,254 --> 00:25:15,254
As long as you can set
yourself up to do that.

550
00:25:17,024 --> 00:25:22,395
When you mom and shop
started person in your.

551
00:25:24,720 --> 00:25:25,170
How, how

552
00:25:25,170 --> 00:25:25,530
Peter Kourounis: long,

553
00:25:25,530 --> 00:25:28,020
Bryant Gillespie: when you began that
journey of transitioning out of that

554
00:25:28,020 --> 00:25:32,790
role, how long did it take you to get to
a point where you were comfortable like

555
00:25:33,360 --> 00:25:36,990
walking off and leaving the shop for
a couple days, or, you know, stepping

556
00:25:36,990 --> 00:25:38,850
out of the day-to-day operations?

557
00:25:40,485 --> 00:25:46,095
Karrie Brock: So I think that part, to me,
you know, it was probably easier back then

558
00:25:46,095 --> 00:25:48,015
cause the business wasn't as complicated.

559
00:25:48,735 --> 00:25:48,855
Gotcha.

560
00:25:49,275 --> 00:25:52,065
I remember we had, uh,
two college interns.

561
00:25:52,065 --> 00:25:56,685
They were girls and they were V C T majors
and we brought 'em in, we trained them.

562
00:25:56,685 --> 00:25:59,625
And I'm like, okay, you literally
had two weeks of training.

563
00:25:59,895 --> 00:26:01,125
I'm leaving for three days.

564
00:26:01,305 --> 00:26:01,785
Have fun.

565
00:26:01,785 --> 00:26:03,075
I'll see you when I get back.

566
00:26:03,355 --> 00:26:04,335
And they're like, ok.

567
00:26:04,695 --> 00:26:05,715
But they did a great job.

568
00:26:05,745 --> 00:26:06,045
Right.

569
00:26:06,405 --> 00:26:07,665
It wasn't as complicated.

570
00:26:07,665 --> 00:26:12,675
Now depending on the staffing we have, you
know, I still have anxiety and checking

571
00:26:12,680 --> 00:26:14,565
emails and whatever from time to time.

572
00:26:14,570 --> 00:26:15,585
But it's okay.

573
00:26:16,095 --> 00:26:20,955
We've been able to take two weeks off as a
family walk away and it hasn't burnt down.

574
00:26:20,955 --> 00:26:22,155
So, you know, we're good.

575
00:26:22,815 --> 00:26:23,475
Peter Kourounis: That's excellent.

576
00:26:23,475 --> 00:26:25,155
You know, I, it hasn't burned down.

577
00:26:25,155 --> 00:26:30,035
We've had a couple of people on here that
have had their shops burn down, so I gotta

578
00:26:33,105 --> 00:26:33,585
literally

579
00:26:34,515 --> 00:26:35,085
Bryant Gillespie: stories.

580
00:26:35,085 --> 00:26:35,535
Yeah, it's.

581
00:26:38,210 --> 00:26:39,149
Karrie Brock: Okay, well, love knocking

582
00:26:39,149 --> 00:26:39,780
Bryant Gillespie: on wood.

583
00:26:40,409 --> 00:26:41,639
Yeah, yeah, definitely.

584
00:26:42,090 --> 00:26:42,270
So

585
00:26:42,600 --> 00:26:44,430
Peter Kourounis: tell, tell
us and our listeners about

586
00:26:44,700 --> 00:26:46,230
these awards that you've won.

587
00:26:47,100 --> 00:26:49,020
Karrie Brock: Yeah, so
we're, we're very excited.

588
00:26:49,020 --> 00:26:54,540
We, uh, in 2017 we won the project
of the year for Fast Signs with our

589
00:26:54,540 --> 00:26:56,639
city ag project, so that was amazing.

590
00:26:57,000 --> 00:26:58,320
Very excited about that.

591
00:26:58,770 --> 00:26:58,950
Yeah.

592
00:27:00,510 --> 00:27:02,680
Bryant Gillespie: That's you guys, us, me,

593
00:27:02,680 --> 00:27:02,920
Peter Kourounis: yeah.

594
00:27:03,600 --> 00:27:04,590
My store.

595
00:27:04,590 --> 00:27:07,050
I love, that's such a great project.

596
00:27:07,680 --> 00:27:07,860
Thank you.

597
00:27:08,080 --> 00:27:08,440
Okay.

598
00:27:08,760 --> 00:27:09,000
Okay.

599
00:27:09,000 --> 00:27:09,320
So that

600
00:27:09,320 --> 00:27:10,950
Karrie Brock: our ahead,
that is our pride and joy.

601
00:27:11,040 --> 00:27:11,280
Yeah.

602
00:27:11,280 --> 00:27:13,649
That's our, I mean, that's
our big accomplishment.

603
00:27:13,680 --> 00:27:18,210
You know, just, just our sales
achievement awards and what we've been

604
00:27:18,210 --> 00:27:20,100
able to accomplish as a team together.

605
00:27:20,100 --> 00:27:23,430
And our outside sales girl
is absolutely phenomenal.

606
00:27:23,520 --> 00:27:26,850
So she's, she's getting up there
too in her awards and recognition.

607
00:27:26,855 --> 00:27:28,590
So we're, we're proud of ourselves.

608
00:27:30,405 --> 00:27:33,195
Bryant Gillespie: Tell us
more about the City Ag Project

609
00:27:33,195 --> 00:27:36,165
for us Fast signs outsiders.

610
00:27:38,025 --> 00:27:38,175
Karrie Brock: Yeah.

611
00:27:38,175 --> 00:27:40,965
Cause I, I apologize to fast
signs people if it's like beat

612
00:27:40,965 --> 00:27:44,715
in your beating a, a dead horse.

613
00:27:44,720 --> 00:27:50,715
But, um, so we have a client who
has used us for 20 plus years.

614
00:27:51,105 --> 00:27:54,405
Um, they own an a restaurant concept
called Scramblers, which is a

615
00:27:54,405 --> 00:27:56,745
dine-in, uh, sit down restaurant.

616
00:27:57,075 --> 00:27:59,805
And we did all of their
marketing and advertising.

617
00:27:59,835 --> 00:28:01,995
We even fine tuned their original logo.

618
00:28:01,995 --> 00:28:04,905
And they've, they've gone through
transitions over the years of changing

619
00:28:04,905 --> 00:28:06,195
their name and things like that.

620
00:28:06,435 --> 00:28:09,975
And they were really set on
opening a fast casual concept.

621
00:28:10,485 --> 00:28:15,045
And so once that finally came to
fruition, we're like, okay, well,

622
00:28:15,135 --> 00:28:16,245
you know, what are you gonna call it?

623
00:28:16,245 --> 00:28:16,485
Whatever.

624
00:28:16,515 --> 00:28:19,245
He's like, no, you're, you're gonna
figure out what we're gonna call it.

625
00:28:19,245 --> 00:28:20,085
I need a brand.

626
00:28:20,085 --> 00:28:20,865
I need a name.

627
00:28:20,865 --> 00:28:21,825
I need the concept.

628
00:28:22,005 --> 00:28:22,965
Create the concept.

629
00:28:23,850 --> 00:28:25,110
Okay, we can do this now.

630
00:28:25,260 --> 00:28:27,300
My background is interior design.

631
00:28:27,360 --> 00:28:28,380
That's what I went to school for.

632
00:28:28,380 --> 00:28:30,480
So I'm like, okay, well we
can, we can handle that.

633
00:28:30,480 --> 00:28:31,350
We got branding.

634
00:28:31,350 --> 00:28:32,820
I can figure out the design part.

635
00:28:32,820 --> 00:28:33,270
We're good.

636
00:28:33,690 --> 00:28:39,570
So we did, we, we put together three
brand packages, different names,

637
00:28:39,570 --> 00:28:44,010
different logos, and uh, even interior
boards of what it would look like,

638
00:28:44,010 --> 00:28:45,630
exterior boards, what it would look like.

639
00:28:45,840 --> 00:28:48,510
And I pitched it to him and he hated it.

640
00:28:49,230 --> 00:28:54,360
He absolutely hated it because it didn't
have the original scramblers name in it.

641
00:28:54,360 --> 00:28:56,460
And I was like, but it's a
totally different concept.

642
00:28:56,465 --> 00:29:00,600
Like it's, it's, uh, you know, we have
a different demographic, we have a

643
00:29:00,600 --> 00:29:04,320
different, the foods are kind of the same,
but they're not gonna be called the same.

644
00:29:04,320 --> 00:29:08,430
So it took a minute to convince him,
but finally we got over the hump.

645
00:29:08,430 --> 00:29:13,110
And so, uh, we like to say city was
hatched and we just, uh, installed

646
00:29:13,110 --> 00:29:16,110
the third, third location a few ago.

647
00:29:16,320 --> 00:29:16,800
So, yeah.

648
00:29:17,605 --> 00:29:18,365
Peter Kourounis: That's amazing.

649
00:29:18,365 --> 00:29:18,885
That's awesome.

650
00:29:18,885 --> 00:29:22,575
I hadn't, I had no idea that that
was you coming into this, so that's

651
00:29:22,575 --> 00:29:23,745
a little bit of a shocker to me.

652
00:29:23,745 --> 00:29:24,045
Yes.

653
00:29:24,225 --> 00:29:26,535
Uh, Brian, just to let you know, okay.

654
00:29:26,865 --> 00:29:29,865
Uh, give you a little bit of
background for our listeners here.

655
00:29:29,865 --> 00:29:31,665
I'm only familiar with City Egg.

656
00:29:31,815 --> 00:29:33,705
I'm all the way here in New York.

657
00:29:33,915 --> 00:29:38,175
You're in Toledo and you know, you've
done this project and now pretty much,

658
00:29:38,175 --> 00:29:44,115
I think every center that has opened
has like this sample in their lobby.

659
00:29:44,475 --> 00:29:47,085
Like, I have a giant City Egg.

660
00:29:48,195 --> 00:29:50,235
Like, this is what we can do for you.

661
00:29:50,235 --> 00:29:51,465
It's like, yeah, you guys did that.

662
00:29:51,470 --> 00:29:52,095
And we're like, yep.

663
00:29:52,215 --> 00:29:57,254
We did, did fan signs, did
just not my signs, but,

664
00:29:58,485 --> 00:30:01,125
Bryant Gillespie: and her
team, what you're telling me is

665
00:30:01,125 --> 00:30:02,774
carrying her team or the model.

666
00:30:03,570 --> 00:30:06,510
Of what we can do for you
in every single fast signs

667
00:30:06,780 --> 00:30:07,500
Peter Kourounis: across country.

668
00:30:07,500 --> 00:30:09,820
That's what that, that
explains my reaction.

669
00:30:09,825 --> 00:30:10,560
She said, city Diego.

670
00:30:10,560 --> 00:30:14,910
I'm like, you get the
heck at, congratulations.

671
00:30:14,910 --> 00:30:15,480
That's awesome.

672
00:30:15,480 --> 00:30:17,190
You got, that's such a great project.

673
00:30:17,190 --> 00:30:20,850
And you said then they have now opened
up a couple of different, uh, locations.

674
00:30:21,690 --> 00:30:24,360
Karrie Brock: Yeah, so there,
it, the initial one was in

675
00:30:24,360 --> 00:30:28,440
Columbus, Ohio, and then we did
one in Toledo, downtown Toledo.

676
00:30:28,470 --> 00:30:30,570
And then the third one was
in Bowling Green, which is

677
00:30:30,570 --> 00:30:32,550
about 30 minutes away from us.

678
00:30:32,550 --> 00:30:36,150
It's a college town and, uh, it
fits the demographic really well.

679
00:30:36,150 --> 00:30:38,190
But yeah, we'll see how that goes.

680
00:30:38,190 --> 00:30:40,710
I, I don't even know that they've
officially opened the doors yet

681
00:30:40,710 --> 00:30:44,460
cause there was some hurdles
with, uh, permitting and whatnot.

682
00:30:44,460 --> 00:30:46,230
But yeah, so the, it's exciting.

683
00:30:46,230 --> 00:30:48,600
It's exciting that they're
growing that concept as well.

684
00:30:49,304 --> 00:30:50,385
Peter Kourounis: Great, great, great.

685
00:30:50,415 --> 00:30:53,415
Bryant Gillespie: I'm gonna, I'm gonna
play Mike here, Pete, just because

686
00:30:53,504 --> 00:30:58,725
he's not on here, this, this is not
typically something I would associate

687
00:30:58,725 --> 00:31:01,034
with fast science, so, correct.

688
00:31:03,345 --> 00:31:04,875
Kinda gimme the backstory there.

689
00:31:04,875 --> 00:31:07,754
Like what was it like, was
there like a transition process?

690
00:31:07,760 --> 00:31:13,064
Had you guys done a lot of branding
work and like larger, I, you

691
00:31:13,064 --> 00:31:17,925
know, like entire signed packages
and branding packages before?

692
00:31:17,929 --> 00:31:19,544
Or was this kind of new.

693
00:31:20,534 --> 00:31:23,415
Karrie Brock: Yeah, so I mean,
with scramblers we had, so we

694
00:31:23,415 --> 00:31:24,885
had history with the client.

695
00:31:24,885 --> 00:31:28,544
We did all of the, when, when
they rebranded to Scramblers,

696
00:31:28,544 --> 00:31:31,334
because like I said, they renamed
themselves a couple times.

697
00:31:31,334 --> 00:31:36,645
And, um, when they came up with
Scramblers, again, we did all kinds

698
00:31:36,645 --> 00:31:42,054
of interior packaging, the exterior
signs, and put together their standards.

699
00:31:42,060 --> 00:31:46,034
Like even though they might open, uh,
scramblers in another state, we won't

700
00:31:46,034 --> 00:31:49,455
necessarily do the sign for them, but
they're getting our signed specs so that

701
00:31:49,455 --> 00:31:51,615
they make it to what we have dictated.

702
00:31:51,705 --> 00:31:54,405
So we already had that
relationship with the customer.

703
00:31:54,405 --> 00:31:55,935
So I think that that's what helped.

704
00:31:56,115 --> 00:32:01,725
But in the end, I mean, yes, we, we now
do quite a bit of architectural signage

705
00:32:01,725 --> 00:32:04,334
and full sign packages before that.

706
00:32:05,340 --> 00:32:08,190
I wouldn't say we put together a
whole piece for somebody, but have

707
00:32:08,190 --> 00:32:12,180
we done all of those components
separately for different customers?

708
00:32:12,180 --> 00:32:12,480
Yes.

709
00:32:12,720 --> 00:32:17,639
So it wasn't a new concept as far
as the pieces and parts, and I think

710
00:32:17,645 --> 00:32:21,570
that's what people need to realize is
these large scale projects are really

711
00:32:21,575 --> 00:32:25,860
taking one-offs of other things you've
done and just making it one job, which

712
00:32:26,190 --> 00:32:29,700
in really is the best thing, right?

713
00:32:29,700 --> 00:32:33,300
Because it's one customer,
one job, one focus.

714
00:32:33,930 --> 00:32:34,170
Yeah.

715
00:32:34,530 --> 00:32:34,770
Bryant Gillespie: Yeah.

716
00:32:35,010 --> 00:32:41,550
I think the, the shift is like thinking
of it as more of like a consultant hat on.

717
00:32:41,910 --> 00:32:45,930
Instead of like, Hey, I'm a
sign guy, or a signed woman.

718
00:32:45,930 --> 00:32:48,090
Like, we're just making signs, you

719
00:32:48,090 --> 00:32:48,240
Karrie Brock: know?

720
00:32:48,240 --> 00:32:52,380
And yeah, so even the last City
Ag that we did, you know, I drove

721
00:32:52,380 --> 00:32:56,760
out there and I took my designer
with me this time and we walked the

722
00:32:56,760 --> 00:32:59,250
place and we helped break it out.

723
00:32:59,255 --> 00:33:02,520
Like, okay, this is where you
should put your kiosk for ordering.

724
00:33:02,520 --> 00:33:04,080
This is where your barista's gonna be.

725
00:33:04,110 --> 00:33:06,570
Okay, well then we'll
move this to this place.

726
00:33:06,570 --> 00:33:10,410
And so we kinda mapped out the floor
plan too, but I think that also

727
00:33:10,410 --> 00:33:12,990
goes a little bit hand in hand,
like I said, with my background.

728
00:33:12,995 --> 00:33:17,100
So not every sign company or even at,
you know, traditional sign companies

729
00:33:17,100 --> 00:33:21,150
are gonna necessarily have that
advantage or be able to do that.

730
00:33:21,480 --> 00:33:25,530
But as long as you can walk into a
space and say, Hey, I can really take

731
00:33:25,530 --> 00:33:30,960
these walls and build something for
you that looks appealing, that's what

732
00:33:30,960 --> 00:33:32,730
the customer really needs, right?

733
00:33:32,735 --> 00:33:34,710
It's something to dress
up that atmosphere.

734
00:33:35,370 --> 00:33:37,530
Peter Kourounis: Carrie, I
can't agree with you more.

735
00:33:37,810 --> 00:33:42,690
I, I try to preach what you just
said in so many training sessions

736
00:33:42,780 --> 00:33:48,659
and where I get the biggest pushback
from our listeners is how do you

737
00:33:48,840 --> 00:33:51,480
get to be that authoritative figure?

738
00:33:52,169 --> 00:33:56,220
You have, you have done everything
right with the city egg.

739
00:33:56,340 --> 00:33:57,450
You have done everything right.

740
00:33:57,480 --> 00:34:01,680
They would be a fool to ever
not listen to you going forward.

741
00:34:01,680 --> 00:34:07,080
But here's the thing, you telling them
where to place their kiosks, and this

742
00:34:07,080 --> 00:34:11,580
is like what you, you're now infusing
fat signs, Carrie Brock, you, your

743
00:34:11,580 --> 00:34:17,159
company, your designer, everything into
their ecosystem, into their operation.

744
00:34:17,460 --> 00:34:22,199
You are now no longer a sign maker, right?

745
00:34:22,230 --> 00:34:25,590
You are a linchpin to their success.

746
00:34:25,980 --> 00:34:30,239
So I don't know if you have an
answer, but I will ask nonetheless.

747
00:34:30,245 --> 00:34:30,469
But.

748
00:34:31,425 --> 00:34:34,425
How does a sign shop get
there with a customer?

749
00:34:34,485 --> 00:34:35,655
What do you do?

750
00:34:35,685 --> 00:34:41,295
What were some of the things that you have
done to help make that journey happen?

751
00:34:41,295 --> 00:34:44,685
Turn this customer into one
of your largest accounts.

752
00:34:45,435 --> 00:34:45,615
So I

753
00:34:45,615 --> 00:34:50,264
Karrie Brock: think the key is trust
and the relationship you have Now, I

754
00:34:50,264 --> 00:34:53,775
will be honest, he's tried to fire me
a couple times and I said, go ahead.

755
00:34:55,170 --> 00:34:55,185
Bryant Gillespie: You,

756
00:34:55,545 --> 00:34:56,505
Karrie Brock: you just can't.

757
00:34:56,625 --> 00:35:01,425
You cannot be afraid of losing that
customer, but you still have to.

758
00:35:02,310 --> 00:35:06,750
Listen enough and be adamant
enough in, if you listen to me, I

759
00:35:06,750 --> 00:35:08,399
promise I won't steer you wrong.

760
00:35:08,640 --> 00:35:12,480
I have the suggestions that I
have for a reason, and here's why.

761
00:35:12,509 --> 00:35:17,910
Back them up, you know, explain what the,
the purpose is for your decisions, but

762
00:35:17,910 --> 00:35:21,210
have the confidence to know like, okay,
if they don't choose it, that's fine.

763
00:35:21,270 --> 00:35:22,770
I will do whatever you want.

764
00:35:23,009 --> 00:35:25,470
We will mock it up both ways, right?

765
00:35:25,740 --> 00:35:28,200
Like, here's what you wanted,
here's what we suggest.

766
00:35:28,439 --> 00:35:31,740
Those kinda simple things, even when
you're talking about smaller projects,

767
00:35:32,160 --> 00:35:37,020
but you have to have some sort of
knowledge and education to back up

768
00:35:37,020 --> 00:35:41,549
what you're saying because ultimately
they are buying on your knowledge.

769
00:35:41,640 --> 00:35:45,870
And if you have the confidence
to show that it's easy, but,

770
00:35:46,109 --> 00:35:47,640
but not overconfidence, right?

771
00:35:47,640 --> 00:35:51,359
Like, no offense, but sometimes
men get a little egotistical.

772
00:35:51,930 --> 00:35:53,819
I'm only saying that this is about women.

773
00:35:56,625 --> 00:35:58,484
You know, you don't wanna
go in and bull them over.

774
00:35:58,484 --> 00:36:00,645
You wanna impress them,
you wanna wow them.

775
00:36:00,645 --> 00:36:02,955
And you wanna explain, I have reasonings.

776
00:36:04,245 --> 00:36:06,495
Peter Kourounis: Okay, but
what do men do wrong here?

777
00:36:08,265 --> 00:36:11,384
So sometimes I feel like you,
you, you can, you can be honest.

778
00:36:11,384 --> 00:36:12,504
Like, tell me what, yeah.

779
00:36:12,504 --> 00:36:16,305
What do you see men in business
doing wrong that maybe women

780
00:36:16,305 --> 00:36:18,825
take a nicer route to doing?

781
00:36:19,935 --> 00:36:22,625
Karrie Brock: Well, sometimes
I feel like the approach is a

782
00:36:22,629 --> 00:36:24,194
little more, it's, it's direct.

783
00:36:24,194 --> 00:36:28,814
And I can definitely be direct,
but I'm going to soften it.

784
00:36:28,875 --> 00:36:31,634
I'm gonna be a little more PC,
or I'm going to have a little

785
00:36:31,640 --> 00:36:33,134
more polished to what I'm saying.

786
00:36:33,134 --> 00:36:35,564
Because I don't wanna, I'm
not trying to offend you.

787
00:36:35,564 --> 00:36:41,084
I'm not trying to come across as
the, albeit knowing everything, but

788
00:36:41,084 --> 00:36:45,254
I'm going to show that I do have
knowledge and education, which, you

789
00:36:45,259 --> 00:36:46,935
know, that that's part of it, right?

790
00:36:46,935 --> 00:36:52,754
Like part of it, instilling that trust
without offending them or without making

791
00:36:52,754 --> 00:36:56,759
them feel like, Well, I gotta go with
him because he, he's strong arming me.

792
00:36:56,759 --> 00:36:58,470
Like it's, it's my way or no way.

793
00:36:58,859 --> 00:37:03,600
We've heard all the stories about how
competitors handle certain things and

794
00:37:03,810 --> 00:37:05,790
you know, we take a different approach.

795
00:37:05,790 --> 00:37:11,430
Sometimes we are non assuming we are more,
I'm gonna listen to you, I'm gonna sit

796
00:37:11,430 --> 00:37:13,049
here, I'm gonna listen to all your needs.

797
00:37:13,109 --> 00:37:17,399
I'm going to reiterate to you what
you just told me because I heard you.

798
00:37:17,399 --> 00:37:18,359
I didn't just listen.

799
00:37:18,359 --> 00:37:22,319
I heard you, and here's how I
can solve that problem for you.

800
00:37:22,680 --> 00:37:26,730
Whereas sometimes, you know, think about
it too, men want to solve problems, but

801
00:37:26,850 --> 00:37:30,270
half the time they've already decided
what they're gonna do because they know

802
00:37:33,470 --> 00:37:33,509
Bryant Gillespie: laughing.

803
00:37:33,509 --> 00:37:34,310
Cause you know, right.

804
00:37:34,419 --> 00:37:34,910
Yeah.

805
00:37:34,915 --> 00:37:38,009
She's exactly, you're describing
every conversation with my wife where

806
00:37:38,015 --> 00:37:40,470
she complains to me about something.

807
00:37:40,470 --> 00:37:41,879
I'm like, well, what do you want me to do?

808
00:37:41,910 --> 00:37:43,470
Like, okay, I could do
this, I could do this.

809
00:37:43,770 --> 00:37:47,310
Like, before she's even spit
the whole thing out, I'm already

810
00:37:47,310 --> 00:37:51,089
like, okay, like how can I fix
this four months and move on?

811
00:37:51,435 --> 00:37:51,735
It's,

812
00:37:51,825 --> 00:37:54,165
Peter Kourounis: it's a hundred
percent correct as a, as a sign shop,

813
00:37:54,170 --> 00:37:57,495
as a male sign shop owner, you know,
you're hit, you hit the hill right

814
00:37:57,495 --> 00:37:58,905
on the head with that last statement.

815
00:37:58,935 --> 00:38:00,645
It's like, yeah, I know what you need.

816
00:38:00,705 --> 00:38:05,355
I already have my mind made up of what's
going to go well here and now my job

817
00:38:05,360 --> 00:38:08,985
is convincing you of that solution.

818
00:38:08,985 --> 00:38:13,575
Whereas, you know, maybe, maybe you
are taking a more softer approach.

819
00:38:13,605 --> 00:38:17,805
Uh, maybe you're, you, like you said,
you are listening, not just to respond,

820
00:38:17,805 --> 00:38:22,125
you're listening so that you can formulate
a much better thought, a lucid thought.

821
00:38:22,755 --> 00:38:24,975
Um, yeah, men, men can be like that.

822
00:38:24,980 --> 00:38:28,395
I know I am, so I, I'm not
gonna speak for all men, but I

823
00:38:28,395 --> 00:38:29,625
I can definitely agree to that.

824
00:38:30,045 --> 00:38:30,375
I'm gonna, and

825
00:38:30,745 --> 00:38:32,025
Karrie Brock: I'm not saying it's all men.

826
00:38:32,265 --> 00:38:32,465
Bryant Gillespie: Yeah.

827
00:38:32,625 --> 00:38:36,255
I'm gonna generalize and say like,
tactful, and I heard Carrie say

828
00:38:36,255 --> 00:38:39,645
relationship earlier in that same context.

829
00:38:40,035 --> 00:38:45,985
I, I'll give you an example, Pete, like
a former boss that I had not so distant.

830
00:38:46,965 --> 00:38:47,505
Past.

831
00:38:47,745 --> 00:38:51,375
He and I would occasionally butt heads
on certain things, but there was a,

832
00:38:51,915 --> 00:38:57,075
uh, an amazing female on our team
that could take the same argument

833
00:38:57,075 --> 00:39:03,975
that I had and sway him to her side
in a way that I just, I could not

834
00:39:04,335 --> 00:39:05,115
Karrie Brock: Very tactical.

835
00:39:05,115 --> 00:39:05,745
Well think about it too.

836
00:39:06,195 --> 00:39:10,035
We're so nurturing by nature
and not all women, right?

837
00:39:10,035 --> 00:39:14,535
Like this is, we're doing very broad
generalizations, but we're more nurturing.

838
00:39:14,775 --> 00:39:17,145
So I'm going to present
you with two options.

839
00:39:17,150 --> 00:39:20,325
I'm gonna present you with this is
what you want, or this is what you

840
00:39:20,325 --> 00:39:23,565
think you want, and this is what I
think you should have, and here's why.

841
00:39:23,595 --> 00:39:26,355
Here's why I, I don't like
this option, and here's why I

842
00:39:26,355 --> 00:39:28,065
think this option is better.

843
00:39:28,335 --> 00:39:34,515
So it's just, it's being that open
to I will do what you want to do.

844
00:39:34,520 --> 00:39:37,185
But I do think there's a different
option, whereas sometimes I think

845
00:39:37,190 --> 00:39:38,625
guys come in with, Nope, this is it.

846
00:39:38,625 --> 00:39:39,435
This is how we're doing it.

847
00:39:39,440 --> 00:39:41,475
Sign on the line, gimme
your deposit, let's go.

848
00:39:41,480 --> 00:39:42,705
I'm moving on to the next one.

849
00:39:42,710 --> 00:39:44,365
And I'm like, okay.

850
00:39:44,625 --> 00:39:45,135
You know,

851
00:39:47,275 --> 00:39:50,145
Bryant Gillespie: I, I think you're,
you're accurate on a lot of counts.

852
00:39:50,205 --> 00:39:50,265
I'm

853
00:39:50,645 --> 00:39:52,275
Karrie Brock: never coming
back on this podcast again.

854
00:39:52,605 --> 00:39:52,765
No.

855
00:39:56,610 --> 00:39:58,200
Bryant Gillespie: Uh, you're
speaking too much truth.

856
00:39:59,015 --> 00:40:03,270
That's that's why we're, we're laughing
and, uh, getting red in the face because

857
00:40:03,270 --> 00:40:08,010
I like, yeah, I can totally identify
with it, especially in my personal life.

858
00:40:08,730 --> 00:40:09,150
Um,

859
00:40:09,600 --> 00:40:10,320
Peter Kourounis: so like,

860
00:40:10,320 --> 00:40:11,220
Karrie Brock: well, and trust me.

861
00:40:11,280 --> 00:40:11,490
Yeah.

862
00:40:11,610 --> 00:40:15,690
I told you I work with my husband, so
I still even have to do that with him.

863
00:40:16,110 --> 00:40:16,410
That's

864
00:40:16,410 --> 00:40:20,400
Bryant Gillespie: to get him to
do a project that's inter Yeah.

865
00:40:20,400 --> 00:40:21,540
I'm glad you brought that back up.

866
00:40:21,545 --> 00:40:24,540
That was one of the things that I wanted
to ask about was like, what is it like

867
00:40:24,545 --> 00:40:26,970
working with your husband on a day-to-day

868
00:40:26,970 --> 00:40:27,360
Karrie Brock: basis?

869
00:40:27,360 --> 00:40:29,445
Honestly, Most days it's great.

870
00:40:29,445 --> 00:40:31,095
We, we get along very, very well.

871
00:40:31,305 --> 00:40:35,385
You know, we, we definitely know
what the other needs to get their

872
00:40:35,385 --> 00:40:38,415
stuff done, whether it's, you
know, in the business or at home.

873
00:40:38,505 --> 00:40:41,385
And we lean on each other's
strengths and, and that's not

874
00:40:41,625 --> 00:40:43,215
necessarily always the case.

875
00:40:43,275 --> 00:40:47,205
And we, because we work in two
separate sections of the business,

876
00:40:47,210 --> 00:40:48,525
I think really that helps.

877
00:40:48,915 --> 00:40:51,405
You know, if we were both salespeople,
I don't know how well that would work

878
00:40:51,405 --> 00:40:52,755
or if we were both production people.

879
00:40:52,755 --> 00:40:53,685
I dunno how that would work.

880
00:40:53,805 --> 00:40:57,525
But you know, there are times where
I do have to push a little bit, like,

881
00:40:57,525 --> 00:41:00,795
okay, I know you're telling me this is
gonna take a while, but what's a while?

882
00:41:00,795 --> 00:41:03,495
Like, I need a time, like I need
a deadline, I need some answers.

883
00:41:03,885 --> 00:41:06,555
But yeah, for the most part
we get along pretty well and

884
00:41:06,555 --> 00:41:07,635
we don't butt heads too much.

885
00:41:07,635 --> 00:41:12,135
Although our younger, one of our younger
team members, he's in B with my husband.

886
00:41:12,135 --> 00:41:14,955
And sometimes he'll be
listening and he'll be like,

887
00:41:15,795 --> 00:41:17,695
Bryant Gillespie: ok, having a discussion.

888
00:41:21,045 --> 00:41:24,435
Do you guys have like any type
of agreement that you like, Hey,

889
00:41:24,495 --> 00:41:27,285
once we leave the shop, like
everything works, stops, or.

890
00:41:28,875 --> 00:41:28,905
Oh

891
00:41:28,905 --> 00:41:29,505
Karrie Brock: God, no.

892
00:41:29,505 --> 00:41:32,715
We talk about a, you know, we
come home to dinner and the kids

893
00:41:32,715 --> 00:41:35,115
are like, are you guys done yet?

894
00:41:35,625 --> 00:41:36,225
I'm like, Nope.

895
00:41:36,315 --> 00:41:36,675
Keep going.

896
00:41:38,315 --> 00:41:41,235
Bryant Gillespie: I, I was just curious
because like, I look at my wife and

897
00:41:41,235 --> 00:41:43,965
I as a, as a couple, we were great.

898
00:41:44,625 --> 00:41:48,315
If we were like in business
together, it would, it like, would

899
00:41:48,315 --> 00:41:50,265
totally not work just at all.

900
00:41:50,755 --> 00:41:52,545
Karrie Brock: I, I realize we're a rarity.

901
00:41:52,675 --> 00:41:53,895
I I do accept that.

902
00:41:54,825 --> 00:41:55,065
Peter Kourounis: Well,

903
00:41:55,065 --> 00:41:55,275
and,

904
00:41:55,275 --> 00:41:57,585
Bryant Gillespie: and we've
had other, you know, like I

905
00:41:57,585 --> 00:41:59,535
can think of Chris and his wife

906
00:41:59,955 --> 00:42:00,495
Peter Kourounis: Peter.

907
00:42:00,525 --> 00:42:00,585
Yeah.

908
00:42:00,585 --> 00:42:01,845
We've had, that's the
one that comes to mind.

909
00:42:01,884 --> 00:42:02,125
Yeah.

910
00:42:02,130 --> 00:42:02,175
Yeah.

911
00:42:02,180 --> 00:42:02,565
We've had

912
00:42:02,565 --> 00:42:05,805
Bryant Gillespie: several people that,
that work with their family that are,

913
00:42:05,865 --> 00:42:07,335
have been successful on the podcast.

914
00:42:07,335 --> 00:42:10,605
So I, I, you know, I don't
know if there's something there

915
00:42:10,605 --> 00:42:11,715
that we should explore further.

916
00:42:12,930 --> 00:42:15,930
Karrie Brock: I will say I used to, my dad
used to be in the business for a minute.

917
00:42:16,580 --> 00:42:18,300
Everyone thinks, oh, your dad started it.

918
00:42:18,300 --> 00:42:20,940
No, he, he was a fighter pilot,
had nothing to do with it.

919
00:42:20,945 --> 00:42:22,260
Retired, needed a job.

920
00:42:22,260 --> 00:42:23,850
So here we go.

921
00:42:24,870 --> 00:42:30,450
But, um, he, uh, he and I would butt
heads way more than Randy and I,

922
00:42:30,450 --> 00:42:32,040
Randy and I get along much better.

923
00:42:32,040 --> 00:42:33,210
We're more even keeled.

924
00:42:33,210 --> 00:42:34,230
We balance each other out.

925
00:42:34,230 --> 00:42:39,840
But he and I, it was that whole dad or
dad dod daughter relationship where he

926
00:42:39,840 --> 00:42:42,390
couldn't get past the, but I'm the dad.

927
00:42:42,390 --> 00:42:43,200
I'm in charge.

928
00:42:43,200 --> 00:42:44,980
I'm like, but I own more than you.

929
00:42:44,980 --> 00:42:46,100
Let's, let's

930
00:42:46,100 --> 00:42:48,600
Bryant Gillespie: about,
I'm the one helping you out.

931
00:42:48,600 --> 00:42:48,960
Dad.

932
00:42:49,570 --> 00:42:50,060
Karrie Brock: Yeah.

933
00:42:51,690 --> 00:42:53,790
Two-way street, but I
just took more percentage.

934
00:42:53,790 --> 00:42:54,060
That's ok.

935
00:42:54,900 --> 00:42:55,290
Bryant Gillespie: There you go.

936
00:42:55,680 --> 00:42:56,130
There you go.

937
00:42:56,490 --> 00:43:00,750
So what has been your experience
as a, just a, a woman in the sign

938
00:43:00,750 --> 00:43:05,190
industry, kinda in general over
the last, you know, 20 years or so?

939
00:43:06,720 --> 00:43:09,900
Karrie Brock: So I think it was, it
was a lot different back in the day,

940
00:43:09,900 --> 00:43:15,090
and especially when my dad would
work with me, so he was also back of

941
00:43:15,090 --> 00:43:16,470
the shop versus front of the shop.

942
00:43:16,470 --> 00:43:19,980
And so I'd be waiting on a customer and
talking to them and he'd walk in the front

943
00:43:19,980 --> 00:43:22,740
door to go do something and they're like,
oh, blah, blah, blah, blah, blah, blah.

944
00:43:22,745 --> 00:43:25,365
Start talking to him and
I'm like, He can't help you.

945
00:43:26,115 --> 00:43:27,884
Like he can't answer your questions.

946
00:43:27,884 --> 00:43:31,785
He, but they would just direct it cuz
they thought, oh, he he must own it.

947
00:43:31,785 --> 00:43:32,774
He must know.

948
00:43:33,165 --> 00:43:38,415
Um, and it was hard, I think in the
beginning because building that trust with

949
00:43:38,475 --> 00:43:42,944
like contractors, we, we were in a plaza
with a bunch of plumbing and building

950
00:43:42,944 --> 00:43:46,875
and all those kind of contractors and
so gaining their trust that, yeah, I, I

951
00:43:46,875 --> 00:43:50,145
can put a sign together, you guys build
houses, but I can put a sign together.

952
00:43:50,234 --> 00:43:52,064
It was a little more tricky back then.

953
00:43:52,064 --> 00:43:56,924
I feel like lately, especially in the
last five years, it has definitely

954
00:43:56,924 --> 00:44:00,825
shifted and I've seen more and more women
and connected with more and more women.

955
00:44:00,825 --> 00:44:05,415
Like with the Wendy Graves in the
Wise Women and uh, even other fast

956
00:44:05,415 --> 00:44:07,305
science owners have been fantastic.

957
00:44:07,305 --> 00:44:09,855
We really have come together
to help support each other

958
00:44:09,855 --> 00:44:10,964
and build each other up.

959
00:44:10,964 --> 00:44:16,455
So it's been much different over the
last five years versus 26 years ago.

960
00:44:16,814 --> 00:44:16,964
Peter Kourounis: Yes.

961
00:44:17,415 --> 00:44:22,694
Carrie, what, what advice do you
have for other women in the industry?

962
00:44:24,175 --> 00:44:29,355
Karrie Brock: I, I would tell them to
know their technical details because

963
00:44:29,445 --> 00:44:31,035
we are very tech oriented, right?

964
00:44:31,035 --> 00:44:34,635
As far as technicalities, um,
engineering, that kinda stuff.

965
00:44:34,635 --> 00:44:36,735
So don't be afraid of that.

966
00:44:37,095 --> 00:44:42,165
Learn as much as you can about that,
because that's where I see most of

967
00:44:42,165 --> 00:44:47,055
the time where we get looked down upon
like, yeah, you might be able to do the

968
00:44:47,055 --> 00:44:50,705
design work and you might make it look
pretty, but do you know how it functions?

969
00:44:51,075 --> 00:44:53,835
So just know your stuff and
know how to back that up.

970
00:44:53,835 --> 00:44:55,455
And educate, educate, educate

971
00:44:56,185 --> 00:44:56,385
Peter Kourounis: yourself.

972
00:44:56,775 --> 00:44:56,985
Okay.

973
00:44:56,985 --> 00:45:02,685
So how could we get more women interested
in or involved in the sign industry?

974
00:45:03,375 --> 00:45:08,745
What would you think it would be a good
way for, for us in this platform and

975
00:45:09,225 --> 00:45:10,965
any other platforms that are out there?

976
00:45:10,965 --> 00:45:13,335
How, what would you suggest
would be a good way of.

977
00:45:14,085 --> 00:45:15,375
Karrie Brock: You need a panelist?

978
00:45:15,465 --> 00:45:16,455
That's a woman.

979
00:45:16,455 --> 00:45:16,755
No.

980
00:45:16,755 --> 00:45:17,695
Yes, it's ok.

981
00:45:17,705 --> 00:45:18,055
Um,

982
00:45:22,145 --> 00:45:22,935
Bryant Gillespie: be intimidated.

983
00:45:25,065 --> 00:45:30,765
Karrie Brock: Um, no, but seriously, I
think like, you know, just being open to

984
00:45:30,765 --> 00:45:35,265
having the conversations and being willing
to listen to us and understand and, and

985
00:45:35,270 --> 00:45:37,125
know too that we don't know everything.

986
00:45:37,125 --> 00:45:38,295
Just you guys don't know everything.

987
00:45:38,295 --> 00:45:38,955
We don't know everything.

988
00:45:38,955 --> 00:45:41,145
But together we can
make it so much better.

989
00:45:41,835 --> 00:45:46,545
And like you guys have already done,
just letting us speak and ask questions

990
00:45:46,545 --> 00:45:50,835
and be a source or re ask for resources
in your group, that's even better.

991
00:45:50,835 --> 00:45:54,705
And having that open, welcoming
forum, that's all we're looking

992
00:45:54,705 --> 00:45:57,735
for because remember, we're the
ones wanting to connect and build

993
00:45:57,735 --> 00:45:59,175
the relationships and all of that.

994
00:45:59,175 --> 00:46:03,195
So we thrive on making sure that
we have good, solid resources.

995
00:46:03,195 --> 00:46:06,765
And I would rather run to somebody
who has more knowledge and expertise

996
00:46:06,765 --> 00:46:09,945
than I do, whether it's a man or
a woman, as long as I know that

997
00:46:09,945 --> 00:46:11,205
it's an approachable situation.

998
00:46:13,815 --> 00:46:16,305
Peter Kourounis: Do you have any
questions for us before we go?

999
00:46:18,675 --> 00:46:19,805
Karrie Brock: I don't, I dunno.

1000
00:46:19,810 --> 00:46:20,295
I don't think so.

1001
00:46:20,295 --> 00:46:22,725
I feel like I know you guys, I
listen to all the podcasts, but I'm

1002
00:46:22,725 --> 00:46:24,645
like, you need more of them faster.

1003
00:46:24,645 --> 00:46:26,685
I'm like, every so many
weeks is killing me here.

1004
00:46:26,865 --> 00:46:30,735
Bryant Gillespie: I've got, I've got
one question that I, and I mentioned,

1005
00:46:30,740 --> 00:46:32,085
I was gonna ask this to Peter.

1006
00:46:32,275 --> 00:46:38,235
Like, ever since the, the Women in
Signs group joined our group, like

1007
00:46:38,415 --> 00:46:43,305
probably, I think there was a hundred
women that joined afterwards after

1008
00:46:43,305 --> 00:46:49,065
the first game, but I noticed that
the women were asking way better

1009
00:46:49,245 --> 00:46:54,015
questions as a business owner than
some of the, the men in the group were.

1010
00:46:54,555 --> 00:46:59,535
And I didn't know if there's, like, if
you had any hypothesis or, you know,

1011
00:46:59,535 --> 00:47:02,325
reason why that is or I was just curious.

1012
00:47:02,655 --> 00:47:04,305
Um, well,

1013
00:47:04,305 --> 00:47:06,045
Karrie Brock: I don't, I don't think so.

1014
00:47:06,045 --> 00:47:07,575
I think that we.

1015
00:47:08,490 --> 00:47:11,970
Maybe sometimes we see a bigger
picture and, and don't try to get

1016
00:47:11,970 --> 00:47:14,850
lost in the weeds, although, you
know, that depends on the person.

1017
00:47:14,910 --> 00:47:17,280
I can get lost in the weeds
on a project easily too.

1018
00:47:17,280 --> 00:47:21,360
But yeah, just always trying to,
you know, we're, we're trying to

1019
00:47:21,360 --> 00:47:25,020
juggle so many things that we need
to be as efficient as possible.

1020
00:47:25,025 --> 00:47:28,110
We need to have answers to
certain things so that we can

1021
00:47:28,110 --> 00:47:29,730
make a system and then move on.

1022
00:47:29,730 --> 00:47:32,910
You know, I think we're, we're
really good at making systems.

1023
00:47:32,910 --> 00:47:36,600
We have to juggle the house and juggle
the kids and juggle the business.

1024
00:47:36,930 --> 00:47:41,520
Um, so we're just trying to make it all
work and, you know, if you guys have

1025
00:47:41,520 --> 00:47:46,710
answers, we we're all for hearing up
because if we can make our lives easier

1026
00:47:46,710 --> 00:47:50,100
so we can, you know, not drop every ball
that we are carrying, that'd be great.

1027
00:47:50,879 --> 00:47:53,730
Peter Kourounis: So what's, what's
the, what's the future for you?

1028
00:47:53,730 --> 00:47:55,680
What's the future for your business?

1029
00:47:55,680 --> 00:47:58,680
What does that look like
next 3, 5, 10 years?

1030
00:47:59,549 --> 00:48:02,850
Karrie Brock: Yeah, so I, you know, I
wish I could tell you because if, if you

1031
00:48:02,850 --> 00:48:06,930
would've asked me 10 years ago, would
you be fabricating large electrical

1032
00:48:06,935 --> 00:48:08,310
signs, would you be doing this?

1033
00:48:08,310 --> 00:48:11,759
Would you, I would've said, no,
actually, my dad had those dreams

1034
00:48:11,759 --> 00:48:12,959
and I'm like, we're not doing that.

1035
00:48:12,959 --> 00:48:18,000
I am not doing that as we have a
wall paint booth now and everything.

1036
00:48:18,750 --> 00:48:19,109
Yeah.

1037
00:48:20,000 --> 00:48:21,060
Peter Kourounis: Actually,
actually, hold on.

1038
00:48:21,060 --> 00:48:25,350
I'm gonna ask you a different
question and I actually promised

1039
00:48:25,350 --> 00:48:29,759
our listeners I would definitely ask
here, so I, I almost forgot to ask.

1040
00:48:30,189 --> 00:48:30,680
Okay.

1041
00:48:31,319 --> 00:48:32,310
Fair signs.

1042
00:48:32,310 --> 00:48:35,700
The network, when you take a look
at the collective, the macro of

1043
00:48:35,700 --> 00:48:40,709
all of the owners, the majority
of them do not fabricate, right?

1044
00:48:40,799 --> 00:48:42,120
The majority of them do not.

1045
00:48:43,859 --> 00:48:46,140
I did you do?

1046
00:48:47,279 --> 00:48:49,710
Why do you, why do you think that is?

1047
00:48:49,799 --> 00:48:54,509
Why do you think that Fast Sign says
to you, yeah, fabrication is not

1048
00:48:54,515 --> 00:49:01,169
necessarily a part of our desired
business model, but you can grow into it.

1049
00:49:01,169 --> 00:49:02,220
Why do you think that that is?

1050
00:49:02,549 --> 00:49:04,350
Karrie Brock: I think the
biggest reason is there's just

1051
00:49:04,355 --> 00:49:06,480
so many more complexities to it.

1052
00:49:06,960 --> 00:49:10,649
You know, to, to get up and running
as a print shop, vinyl shop,

1053
00:49:10,649 --> 00:49:12,660
that's a lot simpler process.

1054
00:49:13,049 --> 00:49:15,930
You know, when you start talking
about fabrication, there's a lot more

1055
00:49:15,930 --> 00:49:20,129
rules, regulations, you know, you're,
you're talking a lot of different

1056
00:49:20,160 --> 00:49:24,660
technicalities that not everyone
can handle, and it takes a skillset.

1057
00:49:24,660 --> 00:49:27,689
You know, I, I probably wouldn't
be doing it, but my husband

1058
00:49:27,689 --> 00:49:28,859
has a mechanics background.

1059
00:49:28,865 --> 00:49:30,210
He has welding certs.

1060
00:49:30,210 --> 00:49:32,640
Like, he kinda drove us into this.

1061
00:49:32,640 --> 00:49:34,109
Our clients drove us into it.

1062
00:49:34,109 --> 00:49:36,600
The market that we're in drove us into it.

1063
00:49:36,960 --> 00:49:40,680
So I think it's not as easy to
replicate, and there's a lot more

1064
00:49:40,680 --> 00:49:42,259
questions that come up with that.

1065
00:49:43,050 --> 00:49:46,020
So they might not be,
they are getting better.

1066
00:49:46,140 --> 00:49:48,360
We have a exterior fabrication group.

1067
00:49:48,360 --> 00:49:50,640
If you're not, you know, if
you wanna check that out.

1068
00:49:50,910 --> 00:49:57,870
But I think that it's a harder track
to the business to get up and running.

1069
00:49:59,100 --> 00:49:59,940
Do you

1070
00:50:01,260 --> 00:50:04,470
Peter Kourounis: enjoy that you fabricate
or would you ever think about going back?

1071
00:50:04,530 --> 00:50:07,830
Could you ever go backwards if
you can back to a final shop?

1072
00:50:08,610 --> 00:50:08,910
No.

1073
00:50:09,600 --> 00:50:12,270
Karrie Brock: You know, some days I think,
oh my God, we were so much more profitable

1074
00:50:12,270 --> 00:50:13,650
when we were so much more simpler.

1075
00:50:14,010 --> 00:50:14,520
But it,

1076
00:50:16,980 --> 00:50:19,180
Bryant Gillespie: there's that question.

1077
00:50:19,180 --> 00:50:20,970
Cause final shops, you know, they preach

1078
00:50:21,300 --> 00:50:24,840
Peter Kourounis: interior decor,
interior decor, high profit margins.

1079
00:50:25,170 --> 00:50:25,230
Yeah.

1080
00:50:25,230 --> 00:50:29,490
We get into this, we get into this
business not as a fast signs, but as a

1081
00:50:29,940 --> 00:50:34,440
desired fine shop owner because we know
margins and vinyl are through the roof.

1082
00:50:34,440 --> 00:50:34,800
Right.

1083
00:50:35,899 --> 00:50:38,310
I hope our customers are not
listening to this, but yeah.

1084
00:50:38,310 --> 00:50:39,450
You know what I'm getting at?

1085
00:50:39,450 --> 00:50:41,459
Like, yeah, I know what you're
gonna make some good money.

1086
00:50:41,640 --> 00:50:45,060
We make some good money on design
and vinyl related products.

1087
00:50:45,390 --> 00:50:46,379
Everybody knows that.

1088
00:50:46,620 --> 00:50:49,799
But once you get into fabrication,
what I, what they also know

1089
00:50:49,805 --> 00:50:51,060
is the margins are lower.

1090
00:50:52,080 --> 00:50:58,500
So with margins being lower, but the
ticketed sales being higher, right?

1091
00:50:58,740 --> 00:51:02,399
One might argue, I mean, I'm not
one to argue this question, but I

1092
00:51:02,399 --> 00:51:06,569
have had people on the show say,
why would you ever get into that?

1093
00:51:06,600 --> 00:51:08,669
You know, what was the
reasoning behind it?

1094
00:51:09,089 --> 00:51:11,160
Uh, I don't have a mechanical background.

1095
00:51:11,580 --> 00:51:12,839
I had to learn on the job.

1096
00:51:12,899 --> 00:51:17,879
So learning how to use a C N C router,
learning how to use old laser, a

1097
00:51:17,879 --> 00:51:21,839
channel letter, you know, Accu, you
know, and all the machines that go

1098
00:51:21,845 --> 00:51:27,839
along with that, that comes with, okay,
I gotta, I'm going to school today

1099
00:51:27,839 --> 00:51:29,640
and I'm gonna learn this new machine.

1100
00:51:31,109 --> 00:51:33,810
But why do you go through that
when the margins are lower?

1101
00:51:35,250 --> 00:51:37,200
Karrie Brock: Well, and I think
you brought up a good point.

1102
00:51:37,200 --> 00:51:41,520
The margins might be lower percentage
wise, but the tickets are bigger.

1103
00:51:41,520 --> 00:51:43,049
So that does balance itself out.

1104
00:51:43,055 --> 00:51:45,870
I'm not gonna lie, I do feel like we
probably make more money now than we

1105
00:51:45,870 --> 00:51:50,370
did 20 years ago, but, you know, I
had a fast science owner in my board

1106
00:51:50,370 --> 00:51:53,100
group ask me the same thing, you know,
I know Carrie, that it's all fun and

1107
00:51:53,100 --> 00:51:57,240
creative and, and you like the, the
creativeness of it, but shouldn't you

1108
00:51:57,240 --> 00:51:58,830
just go back to the regular model?

1109
00:51:58,830 --> 00:52:02,250
And I'm like, no, because this is for one.

1110
00:52:02,250 --> 00:52:06,120
If you look at my whip, it's more
than 50% of our whip right now.

1111
00:52:06,120 --> 00:52:08,819
So no, I'm not gonna back
and cut our sales in half.

1112
00:52:12,400 --> 00:52:13,630
It's the challenge.

1113
00:52:13,630 --> 00:52:17,770
You know, I, we focus here in our
shop on solution-based thinking.

1114
00:52:18,160 --> 00:52:21,340
That is the number one thing that
everyone needs to come to the table with.

1115
00:52:21,460 --> 00:52:26,890
And we all enjoy that, and we really
care about making those brands stand

1116
00:52:26,895 --> 00:52:28,840
out and look different and unique.

1117
00:52:28,930 --> 00:52:32,800
And so that is the avenue where we
feel we get the most bang for our buck.

1118
00:52:33,410 --> 00:52:33,760
So,

1119
00:52:33,765 --> 00:52:36,280
Peter Kourounis: so I'm gonna echo,
I'm gonna echo that same sentiment,

1120
00:52:36,280 --> 00:52:39,040
but I'm gonna just take it a
little bit, a little bit further.

1121
00:52:39,160 --> 00:52:45,640
See, the reason why I got into fabrication
was because I wanted the control of all of

1122
00:52:45,645 --> 00:52:47,110
those things that are in your head, right?

1123
00:52:47,530 --> 00:52:51,490
So if I needed to route something
dimensional letters, I knew that

1124
00:52:51,490 --> 00:52:55,690
I was gonna produce it and what my
capabilities were not, what a vendor's

1125
00:52:55,690 --> 00:52:59,800
capabilities were in having to,
you know, possibly go through that

1126
00:52:59,890 --> 00:53:05,110
procedure of going through, okay, let's,
let's, let's send them the mockup.

1127
00:53:05,110 --> 00:53:06,310
Let's wait for a quote.

1128
00:53:06,310 --> 00:53:07,510
Let's get this back.

1129
00:53:07,860 --> 00:53:09,120
Let's take a look at it.

1130
00:53:09,120 --> 00:53:10,470
Let's make sure they got it right.

1131
00:53:10,650 --> 00:53:16,710
If, if I can own that entire process
with my creative team, okay, we're

1132
00:53:16,710 --> 00:53:21,330
gonna make three layered dimensional,
H D U signs, paint some graphics, X,

1133
00:53:21,330 --> 00:53:26,970
Y, z, I actually know how to build
that with within my own resources.

1134
00:53:26,970 --> 00:53:32,820
So material cost, equipment, timing,
overhead, all that goes into that formula.

1135
00:53:33,570 --> 00:53:35,160
And that's why I decided to get into it.

1136
00:53:35,190 --> 00:53:40,890
Cause I can have 100% control
over the, the sale price, right?

1137
00:53:40,890 --> 00:53:43,620
And people might say to you, well,
Pete, I always have a hundred

1138
00:53:43,620 --> 00:53:45,870
percent control over the sale price.

1139
00:53:45,870 --> 00:53:48,570
If I'm outsourcing it, I
can control what I wanna do.

1140
00:53:48,570 --> 00:53:49,680
I'm like, wrong.

1141
00:53:49,740 --> 00:53:53,880
You don't, you don't control it
because that vendor has a price.

1142
00:53:54,420 --> 00:53:58,049
You know, the, the, that's that price
from that, that, that vendor, that that

1143
00:53:58,049 --> 00:54:01,770
supplier and you know, you have to live.

1144
00:54:02,310 --> 00:54:05,250
Outside of that, you have to
live with those margins being,

1145
00:54:05,730 --> 00:54:07,590
uh, taken up out of your pocket.

1146
00:54:07,590 --> 00:54:12,810
So if you can bring all of that into your
company, all of that equipment, maybe

1147
00:54:12,810 --> 00:54:19,140
extra labor, maybe extra square footage,
whatever the case may be, the goal for

1148
00:54:19,140 --> 00:54:24,810
me was, well, now I'm going to be able
to produce a channel letter product, or

1149
00:54:24,900 --> 00:54:29,220
a routed product, or a painted project,
whatever the case was, I'm gonna be

1150
00:54:29,220 --> 00:54:31,800
able to handle it inside my four walls.

1151
00:54:32,220 --> 00:54:33,480
And that's the reason why I did.

1152
00:54:33,480 --> 00:54:33,600
So.

1153
00:54:33,770 --> 00:54:34,770
I, I, I like what you said.

1154
00:54:34,770 --> 00:54:36,060
I love what, no, excuse me.

1155
00:54:36,060 --> 00:54:37,020
I love what you said.

1156
00:54:37,620 --> 00:54:42,270
But you know, when fast signs looked
at my company, they said, well, you

1157
00:54:42,270 --> 00:54:44,670
know, we just don't do fabrication.

1158
00:54:44,820 --> 00:54:46,820
You know, it's just not our thing.

1159
00:54:46,825 --> 00:54:48,360
Not, it's not our thing.

1160
00:54:48,780 --> 00:54:50,520
You know, we have a
vendor network for that.

1161
00:54:51,270 --> 00:54:51,990
And I'm like, okay.

1162
00:54:52,050 --> 00:54:56,970
Well that was, that was the
biggest, uh, for me when deciding on

1163
00:54:56,970 --> 00:54:58,320
converting, that was the biggest like.

1164
00:54:59,550 --> 00:55:05,100
Stick point of contention, they're putting
a lot of emphasis on interior decor.

1165
00:55:05,100 --> 00:55:08,700
And I'm like, well, my mar you said
your market dictated your whip.

1166
00:55:08,700 --> 00:55:13,980
And I look at, I look at like, I've
done 18 channel letter jobs this month.

1167
00:55:14,580 --> 00:55:17,550
And I'm like, I I, I'm not
gonna throw that away, right?

1168
00:55:17,550 --> 00:55:17,820
Yeah.

1169
00:55:17,940 --> 00:55:23,970
I make more margin on vinyl, but
these, this is like 200, $300,000

1170
00:55:23,970 --> 00:55:25,050
worth of sales right here.

1171
00:55:25,050 --> 00:55:26,580
I'm, I'm, I'm not throwing that away.

1172
00:55:26,580 --> 00:55:29,310
So yeah, and for those of you
out there that don't know whip,

1173
00:55:29,315 --> 00:55:30,900
it means work in progress.

1174
00:55:31,200 --> 00:55:33,630
I, I knew what you meant when
you said that, but I'm not sure

1175
00:55:33,630 --> 00:55:35,250
if our listeners did, but Okay.

1176
00:55:35,310 --> 00:55:35,700
Go ahead.

1177
00:55:36,615 --> 00:55:37,005
Well, the

1178
00:55:37,005 --> 00:55:39,165
Karrie Brock: other thing too, I mean
you brought up really good points because

1179
00:55:39,165 --> 00:55:43,005
on one of your podcasts you guys talked
about outsourcing so much and I literally

1180
00:55:43,005 --> 00:55:45,825
was cringing and having like ticks
when you guys were talking about it.

1181
00:55:48,015 --> 00:55:49,575
I agree to an extent.

1182
00:55:49,575 --> 00:55:52,545
Like, I'm not gonna go run out and
get a sub machine, I'm not gonna

1183
00:55:52,545 --> 00:55:56,174
go print fabric, I'm not gonna
do certain things, but mm-hmm.

1184
00:55:56,595 --> 00:56:00,705
You, your story is exactly why we
bought our channel letter bender.

1185
00:56:01,154 --> 00:56:06,225
So for one, I, we weren't competitive with
one of the number one companies in town.

1186
00:56:06,225 --> 00:56:09,375
Like I could not win a set of
channel letters against them if we're

1187
00:56:09,375 --> 00:56:11,115
going head-to-head on price only.

1188
00:56:11,120 --> 00:56:11,475
Right?

1189
00:56:12,015 --> 00:56:13,895
So I'm like, okay, we've
gotta build 'em ourselves.

1190
00:56:13,995 --> 00:56:16,395
If they're building them themselves,
we've gotta build them ourselves.

1191
00:56:16,694 --> 00:56:17,685
2020 hits.

1192
00:56:17,685 --> 00:56:22,545
Cause I think we got it in 19, or right
before 2020 converted or changed over.

1193
00:56:23,640 --> 00:56:24,540
2020 hits.

1194
00:56:24,540 --> 00:56:25,170
Guess what?

1195
00:56:25,380 --> 00:56:26,490
There are no raceways.

1196
00:56:26,940 --> 00:56:29,790
The channel letter people
are 12 to 15 weeks out.

1197
00:56:30,210 --> 00:56:32,220
I knocked out a set of
channel letters in two weeks.

1198
00:56:32,220 --> 00:56:33,780
I'm like, haha, we got you.

1199
00:56:33,780 --> 00:56:35,100
Cause now we've got you on time.

1200
00:56:35,100 --> 00:56:37,380
Because they weren't building
their channel letters in house.

1201
00:56:37,500 --> 00:56:40,500
They were using the same vendor we were,
but they weren't marking it up as much.

1202
00:56:40,740 --> 00:56:41,730
They weren't marking it up at all.

1203
00:56:42,090 --> 00:56:47,730
So I'm like, okay, well now I'm, I'm
making money, more money because,

1204
00:56:47,730 --> 00:56:51,330
you know, it's, it's a little bit of
labor, but once the guys figured out

1205
00:56:51,330 --> 00:56:52,590
how to use it, that's the other thing.

1206
00:56:52,590 --> 00:56:55,470
These bigger projects,
they're bigger ticket items.

1207
00:56:55,530 --> 00:56:58,950
But think of how long it
takes to print a roll of vinyl

1208
00:56:59,040 --> 00:57:01,320
laminate it, cut it, process it.

1209
00:57:01,620 --> 00:57:06,810
That's a lot of labor intensiveness
where a set of channel letters we

1210
00:57:06,810 --> 00:57:08,760
can knock out in a couple days.

1211
00:57:10,140 --> 00:57:10,950
Not, not as much.

1212
00:57:10,980 --> 00:57:13,680
And one guy and one basic machine.

1213
00:57:13,680 --> 00:57:15,960
I mean, it, it's a, it's a game changer.

1214
00:57:15,960 --> 00:57:16,620
It really is.

1215
00:57:17,130 --> 00:57:20,100
But my husband was not on board with
that channel letter bender for years.

1216
00:57:20,100 --> 00:57:21,330
I was like, we need one, we need one.

1217
00:57:21,330 --> 00:57:21,930
He's like, Nope.

1218
00:57:21,930 --> 00:57:23,549
And then I won.

1219
00:57:25,529 --> 00:57:25,710
Peter Kourounis: Yeah.

1220
00:57:26,100 --> 00:57:28,770
I would say that you would've
definitely won that argument.

1221
00:57:28,799 --> 00:57:32,400
Uh, I can't, I can't side with
anybody that thinks that bending

1222
00:57:32,400 --> 00:57:35,400
letters manually is faster than
what I can put outta the machine.

1223
00:57:36,150 --> 00:57:36,509
Oh, he didn't

1224
00:57:36,509 --> 00:57:37,290
Karrie Brock: wanna do it at all.

1225
00:57:37,290 --> 00:57:38,480
He, he didn't wanna do it at all.

1226
00:57:38,480 --> 00:57:39,120
He didn't wanna do it at all.

1227
00:57:40,170 --> 00:57:42,120
Bryant Gillespie: I was like,
no, we're getting this machine.

1228
00:57:42,490 --> 00:57:43,560
Peter Kourounis: Oh, no, no, no, no.

1229
00:57:43,560 --> 00:57:44,320
You won that audio.

1230
00:57:44,320 --> 00:57:44,520
Yeah.

1231
00:57:44,525 --> 00:57:44,580
I,

1232
00:57:44,700 --> 00:57:47,370
Bryant Gillespie: I'm gonna go on
record here, Carrie, and just suggest

1233
00:57:47,730 --> 00:57:52,020
your superpower is like rising to the
challenge and like figuring it out.

1234
00:57:52,500 --> 00:57:55,320
Is that, would that, would that,
I, it'd be close if you were there.

1235
00:57:55,360 --> 00:57:55,880
I'll take that.

1236
00:57:55,880 --> 00:57:56,480
I'll accept that

1237
00:57:56,970 --> 00:57:57,450
Karrie Brock: yourself.

1238
00:57:58,759 --> 00:57:59,820
I, I can accept that.

1239
00:58:00,000 --> 00:58:00,270
Yeah.

1240
00:58:02,340 --> 00:58:04,020
Bryant Gillespie: I've, that
come up several times and I,

1241
00:58:04,020 --> 00:58:05,070
I just wanted to call it out.

1242
00:58:07,569 --> 00:58:10,430
And that's, you know,
that's totally ao Okay.

1243
00:58:10,435 --> 00:58:14,939
Like, hey, when I started in the industry,
I was driven by a lot of those same things

1244
00:58:14,939 --> 00:58:20,549
of like, Hey, how is this sign made and
can we make something like that in-house?

1245
00:58:21,089 --> 00:58:21,450
Yeah.

1246
00:58:21,450 --> 00:58:26,310
And that drove me a, a lot of times
more than I care to admit where I

1247
00:58:26,310 --> 00:58:28,890
would be working long hours, just
trying to figure something out.

1248
00:58:29,339 --> 00:58:30,839
Uh, kind of the challenge of it.

1249
00:58:31,230 --> 00:58:32,520
And next up

1250
00:58:32,700 --> 00:58:34,680
Karrie Brock: is awnings,
but my husband still says no.

1251
00:58:34,680 --> 00:58:37,319
I'm like, I'm gonna win that one
too, but gimme, gimme a couple years.

1252
00:58:38,609 --> 00:58:38,879
Bryant Gillespie: Yeah.

1253
00:58:38,879 --> 00:58:40,439
So talk to us about the future.

1254
00:58:40,560 --> 00:58:42,299
We kind of bring this one to a close.

1255
00:58:42,299 --> 00:58:43,910
Like, what's the future for you?

1256
00:58:44,020 --> 00:58:45,629
What's the future for the shop?

1257
00:58:46,529 --> 00:58:48,060
We, we'll keep it really, you know, we

1258
00:58:48,060 --> 00:58:48,600
Karrie Brock: open-ended.

1259
00:58:49,890 --> 00:58:50,220
Yeah.

1260
00:58:50,220 --> 00:58:54,870
We continue to do what we do and I just,
you know, we'd like to bring in more

1261
00:58:54,870 --> 00:58:58,080
capabilities and more people and yeah.

1262
00:58:58,080 --> 00:59:00,870
I mean, doing the same thing we
always do and we just grow with

1263
00:59:00,870 --> 00:59:02,160
it and grow with our clients.

1264
00:59:02,180 --> 00:59:04,410
I, I don't know, however,
to sum that up any

1265
00:59:04,410 --> 00:59:05,100
Bryant Gillespie: better than that.

1266
00:59:06,105 --> 00:59:07,785
Any specific plans?

1267
00:59:07,785 --> 00:59:11,384
More locations, more
equipment, more capabilities?

1268
00:59:11,745 --> 00:59:14,145
Like what's the, what is, let me rephrase.

1269
00:59:14,145 --> 00:59:15,645
Like what's the endgame for you?

1270
00:59:16,745 --> 00:59:19,425
Karrie Brock: So, you know,
I'm approaching 50 and my

1271
00:59:19,425 --> 00:59:20,685
husband's already in his 50.

1272
00:59:20,685 --> 00:59:23,625
So, you know, we are thinking
about the downturn eventually,

1273
00:59:23,625 --> 00:59:24,945
you know, 10 years from now.

1274
00:59:25,425 --> 00:59:29,745
But, um, we, we built this building
we're in about four years ago

1275
00:59:29,745 --> 00:59:30,885
and we've already outgrown it.

1276
00:59:30,885 --> 00:59:32,715
It's about 6,500 square feet.

1277
00:59:32,715 --> 00:59:37,305
So we would like to build out a
separate fab shop and if we do that,

1278
00:59:37,305 --> 00:59:38,775
I will win the awning argument.

1279
00:59:39,015 --> 00:59:44,685
But if we, it'll be, you know, something
on the back lot so that we can just have

1280
00:59:44,685 --> 00:59:46,605
fab separated out from the rest of it.

1281
00:59:46,605 --> 00:59:50,115
Cause that's just the part that's growing
more and more, more intricate things.

1282
00:59:50,115 --> 00:59:55,455
You know, we've done LEDs and EMCs
and, and tall GA station signs, and

1283
00:59:55,455 --> 00:59:59,775
so I feel like we've stretched our
gamut pretty well as far as that goes.

1284
00:59:59,925 --> 01:00:03,375
But I, I really am open for whatever
comes our way and, you know, as long

1285
01:00:03,375 --> 01:00:07,275
as they're willing to accept the
challenge with me, but more people

1286
01:00:07,785 --> 01:00:08,775
Bryant Gillespie: and
we'll see what happens.

1287
01:00:09,075 --> 01:00:09,345
Yeah.

1288
01:00:10,095 --> 01:00:10,455
Excellent.

1289
01:00:10,965 --> 01:00:11,745
I love it.

1290
01:00:11,805 --> 01:00:13,155
Beautiful Pete.

1291
01:00:14,280 --> 01:00:17,910
Any other questions on the,
the fast signs side of things?

1292
01:00:17,910 --> 01:00:20,340
We all have, we beat that to death.

1293
01:00:20,340 --> 01:00:21,300
Are you, I think

1294
01:00:21,300 --> 01:00:23,340
Peter Kourounis: we, I think we
may have beaten that to death.

1295
01:00:23,430 --> 01:00:24,270
Uh, a little bit.

1296
01:00:24,275 --> 01:00:26,040
I mean, I, I I'm so excited.

1297
01:00:26,250 --> 01:00:29,580
Uh, we're, I was so excited
to have you on here, Carrie.

1298
01:00:29,580 --> 01:00:32,370
So, uh, we can geek out a little bit.

1299
01:00:32,610 --> 01:00:35,280
Um, did you, did you go to convention?

1300
01:00:36,090 --> 01:00:36,570
I did this past

1301
01:00:36,570 --> 01:00:37,250
Bryant Gillespie: the, I did.

1302
01:00:37,250 --> 01:00:37,450
You

1303
01:00:37,450 --> 01:00:37,570
Peter Kourounis: did?

1304
01:00:37,860 --> 01:00:38,160
Yep.

1305
01:00:39,390 --> 01:00:40,020
Very nice.

1306
01:00:40,020 --> 01:00:40,710
Very nice.

1307
01:00:40,770 --> 01:00:41,220
Okay.

1308
01:00:41,340 --> 01:00:43,110
How did you like, uh, Las Vegas?

1309
01:00:44,220 --> 01:00:45,720
Karrie Brock: Ugh, I hate Las Vegas.

1310
01:00:46,170 --> 01:00:48,210
Like everything's in Las Vegas this year.

1311
01:00:48,210 --> 01:00:50,370
I'm like, no, not going Isa.

1312
01:00:50,370 --> 01:00:52,140
I'm not going, no, not going any of that.

1313
01:00:52,740 --> 01:00:52,980
Yeah.

1314
01:00:52,980 --> 01:00:53,880
Once was enough.

1315
01:00:53,880 --> 01:00:55,170
I just not, not me.

1316
01:00:55,250 --> 01:00:55,770
Mm-hmm.

1317
01:00:56,850 --> 01:00:58,830
Peter Kourounis: Well, thank you so
much for coming on board here and

1318
01:00:58,835 --> 01:01:03,360
talking with Brian and I I'm, I'm
so happy to have you and good luck

1319
01:01:03,360 --> 01:01:05,820
the rest of the way and City Egg.

1320
01:01:06,140 --> 01:01:08,580
Do not fire Harry Brock.

1321
01:01:08,580 --> 01:01:10,920
And that is never gonna happen.

1322
01:01:11,930 --> 01:01:12,420
Bryant Gillespie: Yeah.

1323
01:01:12,425 --> 01:01:12,960
Thanks guys.

1324
01:01:12,960 --> 01:01:13,680
It was fun.

1325
01:01:13,830 --> 01:01:14,910
Yeah, absolutely.

1326
01:01:15,180 --> 01:01:19,860
If, uh, anybody is interested in
learning more about Citi Egg Project

1327
01:01:19,860 --> 01:01:24,210
or your locations or connecting with
you, is there any place you'd like

1328
01:01:24,210 --> 01:01:26,740
them to reach out or you on Twitter?

1329
01:01:26,740 --> 01:01:27,540
They can email me.

1330
01:01:27,930 --> 01:01:28,950
LinkedIn, email?

1331
01:01:30,900 --> 01:01:31,110
Karrie Brock: Yeah.

1332
01:01:31,260 --> 01:01:31,860
Email's fine.

1333
01:01:32,100 --> 01:01:33,380
I'm like, not Twitter, TikTok.

1334
01:01:34,290 --> 01:01:37,110
Bryant Gillespie: My kids are
like complaining to me that I

1335
01:01:37,110 --> 01:01:40,290
need to get TikTok and I'm like,
uh, no, I, I'm not gonna do it.

1336
01:01:41,310 --> 01:01:41,490
Peter Kourounis: We

1337
01:01:41,490 --> 01:01:43,500
Karrie Brock: started a
TikTok channel for the shop.

1338
01:01:43,590 --> 01:01:44,340
There you go.

1339
01:01:44,550 --> 01:01:45,211
You, you can

1340
01:01:45,216 --> 01:01:46,370
Bryant Gillespie: check that out there.

1341
01:01:46,370 --> 01:01:46,850
There you go.

1342
01:01:46,880 --> 01:01:47,370
Yeah.

1343
01:01:49,200 --> 01:01:52,650
Karrie Brock: I don't have much to
do with it, but you can see some

1344
01:01:52,650 --> 01:01:54,270
of the creativity about our team.

1345
01:01:54,780 --> 01:01:55,020
Yeah.

1346
01:01:55,020 --> 01:01:55,830
Carrie, what's your store

1347
01:01:55,835 --> 01:01:56,220
Peter Kourounis: number?

1348
01:01:57,270 --> 01:01:57,960
5 84.

1349
01:01:58,800 --> 01:02:03,990
Okay, so everybody can get Carrie
at 5 5 80 four@fastsigns.com.

1350
01:02:03,995 --> 01:02:04,859
5 84.

1351
01:02:04,865 --> 01:02:05,440
There you go.

1352
01:02:05,460 --> 01:02:06,780
At Fast signs.com.

1353
01:02:06,780 --> 01:02:07,740
Thank you so much Carrie.

1354
01:02:07,740 --> 01:02:08,670
Appreciate you jumping on.

1355
01:02:08,670 --> 01:02:09,200
Thanks guys.

1356
01:02:09,780 --> 01:02:10,860
Enjoy the rest of your week.

1357
01:02:11,295 --> 01:02:11,775
Thanks Gary.

1358
01:02:11,805 --> 01:02:12,134
You too.

1359
01:02:12,375 --> 01:02:12,705
Bye.

1360
01:02:13,005 --> 01:02:13,154
Bryant Gillespie: All right.

1361
01:02:14,325 --> 01:02:17,715
If you liked this episode, make
sure you hit subscribe to get all

1362
01:02:17,715 --> 01:02:22,485
the latest episodes and check out
our website, better sign shop.com.

1363
01:02:23,145 --> 01:02:26,445
Get free resources and helpful
tools on growing your shop.

1364
01:02:26,805 --> 01:02:27,795
Thanks for listening.