Deep Dive with Ali Abdaal

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A lot of us dream about starting a business. But so many people spend years and years planning a business without actually taking the plunge and going for it. We want to plan for every challenge and potential problem, and forget that the most important step is to just start something. It turns out that some of the best businesses are born from spur of the moment decisions and taking surprising and exciting risks. In this episode of Deep Dive I chat to Thom Elliot, co-founder of the restaurant business Pizza Pilgrims. Pizza Pilgrims started on a whim when Thom and his brother went on a trip around Italy trying to taste test the best pizzas in the country. From there, Pizza Pilgrims has become an award winning business, which has survived all the adversity of the pandemic to celebrate its tenth birthday this year. In this conversation we talk all about how to become an entrepreneur, how to turn set backs into opportunities, and the importance of taking risks when starting your dream business. Enjoy!

Season 7 Episode 6

(06:30) The origin of Pizza Pilgrims
(15:57) Thom’s trip to Italy
(22:55) The importance of random conversations
(29:36) Getting Pizza Pilgrims off the ground
(37:00) The difference between employment and entrepreneurship
(45:22) Should you quit your job to start a business?
(51:19) Why you need to take risks
(58:16) Founder’s naivety
(1:06:33) Pizza Pilgrims' stats
(1:11:15) Sustainable growth and long- term thinking
(1:20:10) How Pizza Pilgrims survived the pandemic
(1:31:54) Franchises and the Pizza Academy 
(1:38:44) Growth and giving back
(1:45:19) Balancing family life
(1:48:21) Lessons for aspiring entrepreneurs

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📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.

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Creators & Guests

Host
Ali Abdaal
Producer
Amber Baxter-Clarke

What is Deep Dive with Ali Abdaal ?

Dr Ali Abdaal is the world’s most followed productivity expert and author of Feel-Good Productivity, the brand new book that reveals why the secret to productivity isn’t discipline, it’s joy. In his podcast, Deep Dive, Ali sits down with inspiring creators, thinkers, entrepreneurs and high performers to help listeners build lives that they love.

Ali’s cheerful style, positive approach, and well-researched content have made him a trusted voice when it comes to productivity. The internet means that we have access to more knowledge and information than ever before - but it can also be overwhelming. So, Ali and his expert guests focus on simple, scientifically proven, and actionable steps you can take to make real changes in your life.

Ali’s a firm believer that happiness isn’t the result of success - in fact, happiness is the key to success in the first place. Ali made this discovery while working as a doctor in a chaotic hospital ward. In the past, hard work had been the answer to every obstacle in his life. But no amount of hard work was going to combat panic and burnout.

So, Ali dedicated himself to figuring out a new approach to productivity - one that focuses on enjoying the journey and working towards truly meaningful goals. Deep Dive, with its authentic and engaging conversations, will give you all the insights you need to do just that.