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How do we craft a metaphor that works? More importantly, perhaps, how do we ensure the metaphors we use pivot to the audience to teach them something in their lives or work, without them getting lost? Do we overtly explain the lesson? Imply it? Some combination? It’s a delicate dance, and few do it like Tucker Bryant.
Tucker isn't just a keynote speaker; he's a poet who has taken the stage everywhere from corporate boardrooms to major conferences, importing what he knows from the world of verse to the world of business innovation. After working at Google, Tucker transformed his own unique perspective and skill as a poet into keynotes that grip audiences by the thousands, leaving lasting impressions on everyone from marketers to HR pros to C-suite executives.
Tucker isn't just a keynote speaker; he's a poet who has taken the stage everywhere from corporate boardrooms to major conferences, importing what he knows from the world of verse to the world of business innovation. After working at Google, Tucker transformed his own unique perspective and skill as a poet into keynotes that grip audiences by the thousands, leaving lasting impressions on everyone from marketers to HR pros to C-suite executives.
In this episode, we dive into Tucker's signature story about a young poet named Robert. We find a macro-level shape to the metaphor and apply it back in the audience’s more literal world, before re-working some of the story to add some drama, tension, and lessons — all to make Tucker’s message feel inescapable and irresistible to audiences. We talk pacing, pivoting, and probably a third-P (and why lists of three really matter when we list examples.) (For real, that’s in there.)
Whether you're looking to deliver a powerful speech, tighten your brand's message, or inspire action in your next conversation or piece of content, this episode is for you.
Resources:
⚫ Follow Tucker on LinkedIn: https://www.linkedin.com/in/tuckerbryant/
⚫ Tucker’s site: https://www.tuckerbryantspeaks.com/
🔵 Follow Jay on LinkedIn: https://www.linkedin.com/in/jayacunzo/
🔵 Subscribe to Jay’s newsletter: https://jayacunzo.com/newsletter
🔵 Learn about Jay’s coaching and consulting: https://jayacunzo.com/
🟢 Created in partnership with Share Your Genius: https://shareyourgenius.com/
🟢 Cover art designed by Blake Ink: https://www.blakeink.com/
🟢 Find and support our sponsors: https://jayacunzo.com/sponsors
Creators and Guests
What is How Stories Happen?
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.