Market Like An Expert: 3 Specific Reasons to Market Your Expertise

“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?” 

I can't tell you how many times I've heard this very thing and I get why.

Experts think because we are damn good at what we do, that people should just recognize that and give us their money.  I wish it was that way but it’s not.

I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for. 

The rebel truth: It’s time to market your expertise.

That's why I wanted to make a case for why experts like you need to market your business. 

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Full show notes and transcript are here.

What is Make Marketing Suck Less?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business.

Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)