Out of the Hourglass

In this episode, Colin Nolan shares the importance of transforming objections into opportunities by mastering the art of uncovering customer pain. Discover why the most successful objection handling happens during discovery, not at the end of the sales process, and learn practical techniques to leverage emotional buying motives when facing resistance. If you're struggling with closing deals, this conversation reveals why the solution lies in how you open them.

Creators and Guests

Host
Molly Nolan
Marketing & Program Manager at Nolan Consulting Group, a Coaching & Consulting firm focused on the Trades Industry.

What is Out of the Hourglass?

Out of the Hourglass, presented by Nolan Consulting Group, is here to help Small Business Owners and Contractors alike visualize their goals, develop their team & build sustainable growth. You'll hear from our panel of NCG Coaches on a variety of topics, guest speakers from top industry resources, Business Owners sharing best practices and a focus on strategies across sales, marketing, business planning, human resources and more. We're here to take you "out of the hourglass" and reach YOUR Summit.