Collisions YYC

In this episode, you’ll gain a better understanding of content marketing, the media landscape, and how these two things can help your business become more interesting to your ideal customers. Chris Hogg, Founder and Managing Partner at Digital Journal Group brings decades of experience as a freelance journalist, producer, editor and contributor to world-class companies. He unpacks what content marketing is, how to get the most out of a single piece, and shares a reality check on content marketing. Hint: it’s a marathon, not a sprint.

Show Notes

Chris has a wealth of experience in content marketing and knows that it takes time and effort to be successful. He also understands that the landscape has changed in recent years, so businesses need to adapt their content strategies to match the new buyer habits and interests. Learn from Chris how content marketing can help your business, why being transparent about your core mission is a key competitive advantage, and what overarching changes content marketing has seen since its early days in print media.

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

Connect with us on social media:
https://www.instagram.com/collisionsyyc