Money Lab

Pre-production is more important than post production.
  1. Write a script (even if you don’t say it verbatim).
  2. Make it shorter.
  3. Make it so a 4th grader can understand.
  4. Test for resonance.
  5. Listen to the repeatable asks from your audience (or your competitors).
Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

Creators and Guests

Host
Matt Giovanisci
Founder of SwimUniversity.com

What is Money Lab?

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.