OFFBounds Retail

While in Singapore for NRF APAC 2025, Paula Macaggi sits down with Josh Friedman, SVP of Digital & E-commerce at Ulta Beauty, to explore how the iconic beauty retailer is blending personalization, AI, and omnichannel innovation to shape the future of shopping. From the Shop My Store feature and 45 million–strong loyalty program to a thriving online community and an upcoming curated marketplace, Josh shares how Ulta is creating seamless, relevant, and inspiring experiences that connect customers online and in-store.

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Creators and Guests

Host
Paula Macaggi
Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024
Editor
Bicho de Goiaba Podcasts
A Brazilian podcast producer. Main clients: Coca-Cola, PepsiCo, Grant Thornton, SKF and Alelo.

What is OFFBounds Retail?

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.

Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.

Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.

OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.