Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator.
It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss:
- How the culture of brands has evolved, and how culture impacts commerce;
- What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and
- How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.
RELATED LINKS
- Learn more about Dr. Marcus Collins
- Get your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
- See more insights from Dr. Marcus Collins
- Register for the Retail Innovation Conference & Expo to join Jack on the Store Tours around Chicago
Dr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.