WEBVTT NOTE This file was generated by Descript 00:00:00.390 --> 00:00:05.010 Matt: In this episode, we're talking about the YouTube publishing challenge. 00:00:05.040 --> 00:00:06.420 Is this something that I did? 00:00:06.720 --> 00:00:12.210 I published 31 videos in a row on YouTube, and I actually made some money doing it. 00:00:12.210 --> 00:00:14.910 So we're going to talk about that in this episode. 00:00:30.390 --> 00:00:33.960 Oh, hello, and welcome to money lab. 00:00:33.990 --> 00:00:35.610 The podcast we're back, baby. 00:00:35.760 --> 00:00:36.900 That's how it works here. 00:00:38.190 --> 00:00:38.520 All right. 00:00:38.520 --> 00:00:39.330 So it's just me. 00:00:39.390 --> 00:00:41.580 I don't have a guest on today and. 00:00:42.360 --> 00:00:44.370 That's probably going to be like that for a little bit. 00:00:44.520 --> 00:00:45.870 Probably not going to have a lot of guests. 00:00:46.920 --> 00:00:49.410 I just don't feel like a scheduling cast. 00:00:49.410 --> 00:00:50.370 If I'm being honest. 00:00:50.580 --> 00:00:53.730 Because I don't have any other speed here, but. 00:00:54.270 --> 00:00:56.520 In this episode, as I mentioned before, we're going to talk about 00:00:56.520 --> 00:00:57.990 my YouTube publishing challenge. 00:00:58.020 --> 00:01:01.680 I want to tell the story about that challenge and how it went. 00:01:02.100 --> 00:01:04.530 And all the juicy deets in between. 00:01:05.730 --> 00:01:06.300 So. 00:01:07.230 --> 00:01:08.880 What is, what was the challenge? 00:01:08.880 --> 00:01:11.299 So I want to talk about YouTube in general. 00:01:12.139 --> 00:01:12.769 So. 00:01:14.029 --> 00:01:14.449 Aye. 00:01:15.379 --> 00:01:18.019 Obviously, if you know me and you followed me for a long time, you know, 00:01:18.019 --> 00:01:19.459 I have a website called swim university. 00:01:20.179 --> 00:01:20.839 And. 00:01:21.919 --> 00:01:25.939 I've I was looking for some sort of like consistent content to put out. 00:01:26.479 --> 00:01:27.769 Uh, for money labs specifically. 00:01:27.799 --> 00:01:30.829 I know I'm saying so university, but I'm actually talking about money lab. 00:01:30.859 --> 00:01:32.179 And so to me, diversity. 00:01:32.719 --> 00:01:36.139 We, you know, we put out blog posts on a more consistent basis. 00:01:36.469 --> 00:01:38.659 And when we're looking at. 00:01:39.199 --> 00:01:40.129 Uh, YouTube. 00:01:40.579 --> 00:01:43.879 We have a YouTube plaque because we've been putting out tons 00:01:43.879 --> 00:01:45.349 and tons of weekly videos. 00:01:45.799 --> 00:01:48.949 On this from university channel and it's grown because of it. 00:01:48.949 --> 00:01:50.899 And it's at a complete SEO play for us. 00:01:50.959 --> 00:01:51.379 And. 00:01:52.099 --> 00:01:56.779 Honestly, it's been very rewarding and it's actually really helped 00:01:56.779 --> 00:02:00.559 our business because obviously the blog gets a ton of visitors. 00:02:00.559 --> 00:02:01.609 I think the last time. 00:02:01.879 --> 00:02:04.999 Uh, in the last time I checked, it was like 5 million visitors. 00:02:05.539 --> 00:02:07.339 A year, which is awesome. 00:02:07.369 --> 00:02:07.639 Right? 00:02:07.639 --> 00:02:11.299 And that's 5 million pool owners or hot tub owners specifically. 00:02:12.019 --> 00:02:14.899 And so we know a lot of our people are on YouTube. 00:02:14.929 --> 00:02:17.989 I know YouTube has always been something that I wanted to. 00:02:19.219 --> 00:02:24.019 You really double down on for a very long time, but creating consistent videos. 00:02:24.589 --> 00:02:28.549 When you have to do a lot of research, when you, you know, you can't just 00:02:28.549 --> 00:02:32.419 do a reaction video, you can't, I mean, you could, uh, or you could, 00:02:32.719 --> 00:02:34.339 you know, be the biggest pool. 00:02:34.579 --> 00:02:37.339 YouTube where there is, and just clean people's pools and film with 00:02:37.369 --> 00:02:39.019 your iPhone and then edit it down. 00:02:39.019 --> 00:02:40.849 And it's just, it's a lot of work. 00:02:41.809 --> 00:02:42.949 But it makes sense over there. 00:02:43.339 --> 00:02:43.549 Right. 00:02:43.549 --> 00:02:44.539 It makes sense that we do that. 00:02:44.629 --> 00:02:46.339 It makes sense that we put the time in for that. 00:02:46.609 --> 00:02:49.729 Just the same way we do what our blog posts now, money lab. 00:02:50.299 --> 00:02:53.779 Is a little different, but I want to share with you what happens 00:02:53.779 --> 00:02:54.649 over at some universities. 00:02:54.649 --> 00:02:55.639 So it's from university. 00:02:56.329 --> 00:03:00.349 Uh, we have a couple of goals, but our main goal is for them to buy our courses. 00:03:00.349 --> 00:03:01.429 We have a course on pool care. 00:03:01.429 --> 00:03:03.769 We have a course on hot tub care and they're completely different audiences. 00:03:03.769 --> 00:03:05.899 So we create videos for those people. 00:03:06.409 --> 00:03:09.769 Now for an example in January of 2021. 00:03:09.769 --> 00:03:13.729 And now this is between, or, sorry, not January, 2021, but just in 20 20, 20. 00:03:14.539 --> 00:03:18.259 In 2021 between January and September. 00:03:19.639 --> 00:03:25.759 We had 62,483 new email subscribers to our list, specifically pool owners. 00:03:25.939 --> 00:03:26.419 Okay. 00:03:27.139 --> 00:03:27.769 Now. 00:03:28.669 --> 00:03:34.459 43,491 of them came from our websites. 00:03:34.459 --> 00:03:35.839 There's just standard. 00:03:35.869 --> 00:03:36.559 Google. 00:03:37.669 --> 00:03:38.239 SCO. 00:03:38.539 --> 00:03:39.859 Right through our blog posts. 00:03:40.819 --> 00:03:45.589 3,873 subscribed from our YouTube channel. 00:03:46.159 --> 00:03:48.949 Now you might be thinking, well, that's a much lower number. 00:03:49.669 --> 00:03:50.359 However. 00:03:51.199 --> 00:03:53.839 We've only been pitching the email. 00:03:54.319 --> 00:03:55.819 You know, subscribing to our email list. 00:03:56.329 --> 00:03:57.649 In 2021. 00:03:57.649 --> 00:03:59.839 So we have videos that are absolutely. 00:04:00.049 --> 00:04:00.979 Massive. 00:04:01.369 --> 00:04:01.729 Right. 00:04:01.909 --> 00:04:06.379 And they're doing, uh, like they're, they're not promoting this thing. 00:04:06.379 --> 00:04:08.599 So this is new for us to promote our email list. 00:04:08.599 --> 00:04:08.869 So. 00:04:09.349 --> 00:04:12.379 4,000 people is a lot of people to come from YouTube. 00:04:12.679 --> 00:04:13.039 Okay in. 00:04:13.129 --> 00:04:14.089 And it's first year. 00:04:14.929 --> 00:04:18.079 What's interesting though, when you look at the conversion rates between 00:04:18.079 --> 00:04:21.409 the people who subscribe on the website and people who subscribe on 00:04:21.409 --> 00:04:24.559 YouTube, It's basically the same. 00:04:24.559 --> 00:04:27.259 It's about five and a half percent conversion rate. 00:04:27.739 --> 00:04:28.669 Which is nuts. 00:04:28.729 --> 00:04:33.319 Now, when I say conversion rate, I don't mean from viewers to subscribers. 00:04:33.319 --> 00:04:35.719 I mean, those subscribers that we got. 00:04:36.709 --> 00:04:38.059 Became customers. 00:04:38.809 --> 00:04:42.409 So, what does that tell me that tells me that the YouTube 00:04:42.439 --> 00:04:44.749 audience is highly engaged. 00:04:44.749 --> 00:04:47.599 Like they're taking the time to watch your video. 00:04:47.989 --> 00:04:50.509 They want your cheat sheet in our case, it's a cheat sheet. 00:04:51.079 --> 00:04:54.139 They're going to our website or they're clicking the description. 00:04:54.529 --> 00:04:57.679 And they're entering their email address and they're buying our products 00:04:57.679 --> 00:04:59.299 because they've watched us on YouTube. 00:05:00.229 --> 00:05:00.529 Right. 00:05:00.529 --> 00:05:02.089 Just like they read our blog posts. 00:05:04.609 --> 00:05:05.269 So. 00:05:05.929 --> 00:05:08.449 I'm thinking I got to tap into that right. 00:05:08.449 --> 00:05:11.419 With, with money lab, but with money lab. 00:05:11.779 --> 00:05:16.039 I thought let's, let's try to do, you know, edited content or just, 00:05:16.039 --> 00:05:17.809 you know, screen grabs, whatever. 00:05:18.049 --> 00:05:21.019 I've tried that in the past, didn't really work for me. 00:05:21.709 --> 00:05:24.199 Uh, it was hard to come up with ideas, to be honest. 00:05:25.039 --> 00:05:27.559 And because of the way money lab works, I'm constantly 00:05:27.559 --> 00:05:28.939 working on different projects. 00:05:28.939 --> 00:05:30.649 Like obviously I'm working on a YouTube challenge. 00:05:30.649 --> 00:05:35.509 This Mo you know, in October, this month, I'm doing Facebook ads next month. 00:05:35.779 --> 00:05:37.129 Who knows what I'm going to be doing. 00:05:37.789 --> 00:05:39.199 I'm even recording this podcast. 00:05:39.199 --> 00:05:40.579 That's a whole different project. 00:05:41.059 --> 00:05:44.698 So I'm always doing different stuff and I, I didn't know what I wanted to 00:05:44.698 --> 00:05:49.048 do, but I wanted to publish content on YouTube and tap into the same 00:05:49.048 --> 00:05:52.168 sort of success we've seen with some university, but over it, money lab. 00:05:53.998 --> 00:05:54.568 And. 00:05:56.068 --> 00:05:56.968 Something happened. 00:05:58.108 --> 00:05:58.768 So. 00:05:59.428 --> 00:06:04.528 I constantly bring this up to staff who is, uh, my life partner, 00:06:04.558 --> 00:06:06.598 my girlfriend, my future wife. 00:06:07.198 --> 00:06:11.248 And I am constantly saying, like, I wish I could just be on YouTube, 00:06:11.278 --> 00:06:12.988 but I don't have a YouTube ID. 00:06:12.988 --> 00:06:15.028 I don't have, what is the content? 00:06:15.238 --> 00:06:16.618 What is money lab? 00:06:16.648 --> 00:06:17.848 What am I going to do there? 00:06:18.298 --> 00:06:20.038 And I never know what to do. 00:06:22.198 --> 00:06:23.368 And she came up. 00:06:23.428 --> 00:06:24.208 She said, you know what? 00:06:24.208 --> 00:06:25.138 You should do. 00:06:25.228 --> 00:06:27.838 You should do website tear downs on YouTube. 00:06:27.868 --> 00:06:30.088 I think people would find that really interesting. 00:06:31.528 --> 00:06:34.168 And I immediately scoffed at that idea. 00:06:34.168 --> 00:06:34.178 I. 00:06:34.468 --> 00:06:37.018 No, there's no, who's going to sit there and watch me. 00:06:37.528 --> 00:06:43.228 Do with like, uh, you know, Uh, reaction a reaction video to, you know, a website. 00:06:43.258 --> 00:06:43.828 Yeah, it's just. 00:06:44.488 --> 00:06:45.058 I don't know. 00:06:45.058 --> 00:06:46.678 I didn't see the, I didn't see the value in it. 00:06:46.736 --> 00:06:47.936 So I kind of ignored it. 00:06:48.296 --> 00:06:50.396 But I thought it was like, all right, it's an idea. 00:06:50.456 --> 00:06:50.906 It's sitting there. 00:06:50.936 --> 00:06:51.866 You know, I remembered it. 00:06:52.436 --> 00:06:53.006 And. 00:06:53.876 --> 00:06:55.826 I have a community called money lab pro. 00:06:56.066 --> 00:06:57.476 Where there's a bunch of other. 00:06:58.496 --> 00:06:59.576 Online entrepreneurs. 00:06:59.576 --> 00:07:03.896 And I, I spent a lot of my time there actually, cause I like to ask questions. 00:07:03.896 --> 00:07:07.226 I like to help other people and, uh, who are working on the 00:07:07.226 --> 00:07:08.636 same things that I'm working on. 00:07:09.326 --> 00:07:13.346 And so I, I, so every Friday we do, what's called happy hour. 00:07:13.766 --> 00:07:16.616 Uh, where we jump on a zoom call for an hour. 00:07:17.396 --> 00:07:20.996 And I had brought up this idea to the group. 00:07:21.026 --> 00:07:23.096 I think there was about 10 of us on the call that day. 00:07:24.056 --> 00:07:28.856 And I said, you know, I really want to go on YouTube, but I don't know if this is. 00:07:29.426 --> 00:07:32.246 Steph had this idea and I kind of like website tear downs, blah, blah, blah. 00:07:32.786 --> 00:07:36.326 And I just watched everyone's face go like, oh, that's interesting. 00:07:36.776 --> 00:07:38.456 And it was like, oh, what do you mean? 00:07:38.486 --> 00:07:39.026 It's interesting. 00:07:39.386 --> 00:07:41.426 I'm like, why would you, why would you watch that? 00:07:42.296 --> 00:07:45.956 Well, it turns out it's like, well, I just want to see what other people are doing. 00:07:45.956 --> 00:07:48.326 It's like you're showcasing other sites. 00:07:49.106 --> 00:07:51.506 And, you know, That's interesting. 00:07:51.506 --> 00:07:52.826 I want to see you, you know, I have a site. 00:07:52.826 --> 00:07:53.966 I want to see what other people are doing. 00:07:54.896 --> 00:07:55.466 I was like, all right. 00:07:55.466 --> 00:07:56.426 That's an interesting idea. 00:07:56.486 --> 00:07:56.876 Okay. 00:07:57.566 --> 00:08:00.896 And then I was, and then, you know, I was driving, driving up to the mountains with 00:08:00.896 --> 00:08:02.996 staff and I, you know, I told her that. 00:08:03.146 --> 00:08:05.816 You know, the community responded really well to the idea. 00:08:06.266 --> 00:08:09.836 And then I said, man, maybe there is something to this 00:08:09.836 --> 00:08:12.116 because what am I really doing? 00:08:12.116 --> 00:08:13.916 I'm going on YouTube. 00:08:14.456 --> 00:08:15.476 And I'm showcasing. 00:08:15.476 --> 00:08:16.976 I know what I'm talking about, right. 00:08:16.976 --> 00:08:20.936 By looking at somebody's website and offering critiques on how to improve it. 00:08:21.296 --> 00:08:22.286 Which I could do all day. 00:08:22.316 --> 00:08:23.546 I can do that in my sleep. 00:08:24.356 --> 00:08:24.926 I don't look at. 00:08:25.106 --> 00:08:27.266 A lot of websites, but when I do, I, I have stuff to say. 00:08:28.196 --> 00:08:31.346 Because I, this, I mean, I've been doing designing websites 00:08:31.346 --> 00:08:33.176 for, I want to say 20 years now. 00:08:33.236 --> 00:08:33.956 I know what am I? 00:08:33.986 --> 00:08:34.976 38. 00:08:35.666 --> 00:08:36.146 Yeah. 00:08:36.776 --> 00:08:37.406 20 years. 00:08:37.706 --> 00:08:41.156 It's just a long time and I, you know, I've done it professionally. 00:08:41.396 --> 00:08:43.076 I've worked for a company doing it. 00:08:43.106 --> 00:08:46.766 I've done it for myself, obviously a lot more than anything else. 00:08:47.186 --> 00:08:48.026 I've done it for sites. 00:08:48.176 --> 00:08:50.156 I've started and taken down. 00:08:50.576 --> 00:08:54.926 Uh, I've built, you know, a social network for dogs in my, in my career. 00:08:55.736 --> 00:08:59.066 I've done a lot of sites and I have a lot to say about them and, and. 00:08:59.996 --> 00:09:01.256 So I, you know, I thought, okay, 00:09:01.406 --> 00:09:05.276 Uh, you know, the process aside, let me just try one and I put one up and 00:09:05.276 --> 00:09:06.926 I'm like, okay, this was really easy. 00:09:07.796 --> 00:09:08.816 I used a. 00:09:09.326 --> 00:09:10.526 Uh, e-comm live. 00:09:11.006 --> 00:09:13.676 To record everything, just like I did the live videos for money 00:09:13.706 --> 00:09:16.436 lab life, which was a whole nother experiment, which we will talk about. 00:09:16.766 --> 00:09:17.816 On a future episode. 00:09:19.136 --> 00:09:22.046 And so I did the exact same thing, but it was a little bit more, you 00:09:22.046 --> 00:09:23.561 know, my first episode I put out 00:09:23.621 --> 00:09:25.091 Was bad. 00:09:25.661 --> 00:09:29.921 It was really bad because I, I, so I had this like camera set up. 00:09:29.921 --> 00:09:36.551 I have this, uh, Canon, uh, M 50, which was a $600 DSLR camera that I bought. 00:09:36.821 --> 00:09:39.161 It came with a stock lens, whatever lenses on it. 00:09:39.401 --> 00:09:41.621 I have this one little light that I got for like a hundred 00:09:41.651 --> 00:09:45.521 bucks on Amazon and I got it on a tripod and it kind of acts as my. 00:09:46.451 --> 00:09:51.011 Uh, As my webcam, because it kind of sits directly above my monitor. 00:09:51.041 --> 00:09:52.211 If you go on to. 00:09:52.751 --> 00:09:56.621 If you go to money, lab.co/youtube-challenge. 00:09:57.011 --> 00:09:58.841 I have pictures of the setup. 00:09:58.871 --> 00:10:00.581 So you can see that if you want to see that. 00:10:01.661 --> 00:10:04.541 Uh, if you're interested in this, but I actually, I love it because 00:10:04.721 --> 00:10:08.771 I, my monitors do have webcams built into them, but they're bad. 00:10:09.041 --> 00:10:09.881 They make B12. 00:10:10.181 --> 00:10:11.681 The camera's I guess are fine. 00:10:11.711 --> 00:10:12.941 They pick up what they need to pick up. 00:10:13.151 --> 00:10:14.441 They make me look terrible. 00:10:14.681 --> 00:10:18.581 Uh, and I just was like, okay, like, I use them for talking to 00:10:18.581 --> 00:10:19.991 friends on zoom and stuff, but. 00:10:20.621 --> 00:10:24.281 I really wish I had like a high quality webcam that was permanently set up. 00:10:24.641 --> 00:10:27.041 I've tried all different things where I've attached it to the desk. 00:10:27.041 --> 00:10:30.881 And honestly, the best solution for me was to just put on a tripod behind my desk. 00:10:31.091 --> 00:10:33.401 So that way, if I, you know, if I bang on the table, which I 00:10:33.401 --> 00:10:34.611 just did, if you didn't hear that 00:10:34.659 --> 00:10:37.299 You know, it doesn't shake the camera because the camera's 00:10:37.299 --> 00:10:39.039 not on or mounted to the desk. 00:10:39.069 --> 00:10:40.269 It's slightly behind the desk. 00:10:40.269 --> 00:10:41.649 And that's really been the best setup for me. 00:10:42.069 --> 00:10:43.989 And it's pointed directly at me at all times. 00:10:43.989 --> 00:10:45.099 The screens flipped out. 00:10:45.549 --> 00:10:47.709 I could go on and on about the technical tactical parts of 00:10:47.709 --> 00:10:48.609 that, because since I'm a nerd, 00:10:49.449 --> 00:10:51.939 But it actually acts as my webcam and pugs right on my computer. 00:10:52.629 --> 00:10:55.329 And it's always on, I have a plugged in permanently to a 00:10:55.329 --> 00:10:57.189 power outlet and it's always on. 00:10:57.579 --> 00:11:00.189 So whenever I fire up zoom, whenever I fire up bloom, 00:11:00.219 --> 00:11:02.109 whenever I fire up, I'm live. 00:11:02.229 --> 00:11:04.779 The camera just comes on and it's a nice camera. 00:11:04.779 --> 00:11:06.609 It's got a little bit of Boca it's, you know, 00:11:06.909 --> 00:11:08.649 Not a huge, crazy amount of depth of field. 00:11:08.649 --> 00:11:12.519 I think it's only like, Like a 3.2 aperture. 00:11:12.586 --> 00:11:15.118 But the wall behind me is a little bit farming. 00:11:15.118 --> 00:11:17.338 The guitars are clear in the, in the shot. 00:11:17.368 --> 00:11:20.398 And then I have this like one accent light behind me that I, you know, I just 00:11:20.398 --> 00:11:21.958 press it with my foot and it turns on. 00:11:22.348 --> 00:11:22.798 Anyway. 00:11:22.858 --> 00:11:25.978 So the first one I did the first video that I did, I. 00:11:26.458 --> 00:11:27.388 Somebody submitted it. 00:11:27.418 --> 00:11:28.738 So I put up a reform. 00:11:28.738 --> 00:11:32.788 So I use this company called reform for my, just to collect data. 00:11:32.788 --> 00:11:35.008 It's like, instead of using Google forms or Typeform, it's like a 00:11:35.008 --> 00:11:36.628 cheaper version of type form. 00:11:36.838 --> 00:11:40.618 That's a little bit just simpler for even the user and for myself. 00:11:41.218 --> 00:11:44.908 And I say, I sent an email out, I think, or. 00:11:45.328 --> 00:11:45.958 I sent an email. 00:11:45.988 --> 00:11:47.818 I think I just tweeted it or something. 00:11:47.818 --> 00:11:49.858 And I was like, Hey, if you want me to do a website, tear down, you know, 00:11:49.858 --> 00:11:52.498 throw your, throw your, uh, URL in here. 00:11:52.498 --> 00:11:55.648 And I asked a couple of bits of information, like, you know, how 00:11:55.648 --> 00:11:58.498 many, how many, how much traffic do you get that sort of thing. 00:11:58.768 --> 00:12:04.708 So the first one that you can watch on YouTube, It was rambly. 00:12:04.798 --> 00:12:06.178 It was like 30 minutes. 00:12:06.298 --> 00:12:07.258 It was rambly. 00:12:08.128 --> 00:12:14.968 Uh, and, uh, People liked it, but my friend who is not into this whatsoever, 00:12:14.968 --> 00:12:16.228 like he does not have a website. 00:12:16.228 --> 00:12:19.828 He's just like a friend who works in a totally different industry. 00:12:20.308 --> 00:12:23.248 Uh, he texted me and said, Hey, I saw your YouTube video. 00:12:23.788 --> 00:12:25.198 And I really like it. 00:12:26.668 --> 00:12:28.618 I was like, okay, well, why. 00:12:29.098 --> 00:12:31.678 Well, first of all, why are you watching that? 00:12:31.678 --> 00:12:34.438 It's doesn't you don't have a website, but he's like, I don't know. 00:12:34.438 --> 00:12:36.508 I just like you, you're kind of entertaining. 00:12:36.538 --> 00:12:37.438 And I liked watching it. 00:12:38.158 --> 00:12:40.618 I was like, I, you know, and this is a guy who. 00:12:42.148 --> 00:12:43.378 He never says a Syria. 00:12:44.008 --> 00:12:45.118 He never says a serious thing. 00:12:45.118 --> 00:12:46.618 Like everything's a bit with him. 00:12:46.618 --> 00:12:51.178 So I'm just surprised to hear this like sincerity that he liked the video, 00:12:51.478 --> 00:12:56.068 but then he gave some feedback, which he does often with like, uh, grammar 00:12:56.068 --> 00:12:57.238 mistakes that I made on Twitter. 00:12:57.598 --> 00:13:00.538 He's the first to text me and said like, oh fuck. 00:13:00.598 --> 00:13:02.188 Well, knowing that you don't know anything about grammar, 00:13:02.518 --> 00:13:03.698 you're, you're a terrible writer. 00:13:03.698 --> 00:13:04.164 But. 00:13:04.734 --> 00:13:06.624 He had some critiques and they were really good critiques. 00:13:06.624 --> 00:13:08.094 Like, Hey, you know, you rambled. 00:13:08.094 --> 00:13:09.478 And so I started the next video. 00:13:09.478 --> 00:13:12.628 I decided to like clean it up, add some scenes with, with E cam and 00:13:12.658 --> 00:13:15.718 sort of like create, okay, what am I constantly talking about? 00:13:15.718 --> 00:13:16.468 I talk about. 00:13:17.098 --> 00:13:17.908 Paid speed a lot. 00:13:17.908 --> 00:13:18.868 I talk about SEO. 00:13:18.868 --> 00:13:21.088 I talk about branding, a lot color schemes, all that stuff. 00:13:21.328 --> 00:13:25.768 So I devise this sort of like a blueprint, this template. 00:13:26.458 --> 00:13:30.748 For how I critique the video, how I critique the websites. 00:13:31.018 --> 00:13:31.408 Right. 00:13:31.858 --> 00:13:33.808 So, so far. 00:13:34.378 --> 00:13:35.038 I have. 00:13:35.488 --> 00:13:36.868 This form. 00:13:37.138 --> 00:13:38.608 To collect the submission. 00:13:38.608 --> 00:13:41.008 So I don't have to come up with a content or find websites. 00:13:41.008 --> 00:13:41.938 They come to me. 00:13:42.388 --> 00:13:42.808 Right. 00:13:43.438 --> 00:13:47.878 Then I have a format where, and I'm using it by the way, I'm using a stream deck. 00:13:48.688 --> 00:13:50.008 To just hit buttons. 00:13:50.698 --> 00:13:52.048 And doing it all on the fly. 00:13:52.168 --> 00:13:57.328 So when you watch those videos on YouTube, none of them were edited whatsoever. 00:13:57.628 --> 00:14:01.378 Everything that you see on those videos as me clicking buttons in real time. 00:14:02.368 --> 00:14:04.108 And then I just, when I hit stop, 00:14:04.888 --> 00:14:09.058 I The E cam just prompts me and I just upload it directly 00:14:09.058 --> 00:14:10.378 to YouTube, right from there. 00:14:10.978 --> 00:14:11.578 And then. 00:14:12.268 --> 00:14:17.428 I I'm basically done at that point because my assistant takes over and she. 00:14:18.148 --> 00:14:19.228 Adds the thumbnail. 00:14:19.228 --> 00:14:22.918 She adds a description, you know, that we have like a pre-written description that 00:14:22.918 --> 00:14:24.748 she copies and paste over from a sauna. 00:14:25.018 --> 00:14:29.128 You know, into YouTube, she creates the end cards. 00:14:29.158 --> 00:14:31.468 She schedules it for, for publishing it. 00:14:31.498 --> 00:14:32.848 It was like the process. 00:14:32.848 --> 00:14:34.078 Couldn't, couldn't be easier. 00:14:34.378 --> 00:14:38.218 I literally have the website at my disposal from reform. 00:14:38.218 --> 00:14:39.808 I just pull up the next one in the queue. 00:14:40.348 --> 00:14:41.968 I hit the record button. 00:14:41.968 --> 00:14:44.068 I have a little timer that I also hit at the same time. 00:14:44.068 --> 00:14:45.388 That sets for 15 minutes. 00:14:45.928 --> 00:14:48.778 And I just, I do my thing and I move through it. 00:14:49.168 --> 00:14:52.078 And a lot of times, I don't even look at the website before I record, because 00:14:52.078 --> 00:14:55.648 I want that sort of natural reaction because I think it's entertaining. 00:14:57.088 --> 00:14:59.908 So I have the, the format, right. 00:15:00.208 --> 00:15:01.978 I have the setup of all the equipment. 00:15:02.338 --> 00:15:03.478 That's just all ready to go. 00:15:03.478 --> 00:15:06.628 The only thing I have to do is I have to turn on the lights and, you 00:15:06.628 --> 00:15:09.418 know, I always have my speakers on, I always have my microphone plugged in. 00:15:09.418 --> 00:15:11.098 Like my setup is my setup. 00:15:11.098 --> 00:15:11.938 It's always here. 00:15:12.208 --> 00:15:15.688 I had to click a few buttons and I have to pull up reform and 00:15:15.688 --> 00:15:17.128 I have to pull up e-comm live. 00:15:17.158 --> 00:15:21.388 But once that's all up, Then I can just bang out videos. 00:15:21.508 --> 00:15:25.048 You know, I could do four videos in an hour because they're 15 minutes piece. 00:15:26.038 --> 00:15:26.728 That's great. 00:15:27.628 --> 00:15:28.228 So. 00:15:30.688 --> 00:15:31.918 I have the setup. 00:15:32.398 --> 00:15:34.948 And then I have the, the process, the process was super easy. 00:15:34.948 --> 00:15:35.848 The process is. 00:15:36.868 --> 00:15:37.438 I did. 00:15:37.438 --> 00:15:42.838 I think I did the first three or four, maybe even five videos. 00:15:43.588 --> 00:15:47.728 Where I was sort of working out the kinks, like what's the thumbnail gonna look like? 00:15:48.298 --> 00:15:50.278 You know, Is it going to be me? 00:15:50.278 --> 00:15:50.908 Is it going to be the. 00:15:51.388 --> 00:15:53.398 The website that I'm critiquing. 00:15:53.968 --> 00:15:57.508 Uh, do I want some sort of branding on it for what it is? 00:15:57.508 --> 00:15:58.168 All this stuff. 00:15:58.618 --> 00:16:01.588 So I had to work a few things out, you know, come up with what I was 00:16:01.588 --> 00:16:04.768 writing in the description, come up with the end card I wanted to use, 00:16:04.768 --> 00:16:06.808 or the end screen I wanted to use. 00:16:07.258 --> 00:16:10.168 How to put tags and just like basic SEO. 00:16:10.408 --> 00:16:12.178 Publishing on YouTube stuff. 00:16:12.418 --> 00:16:12.808 Right. 00:16:13.078 --> 00:16:16.138 But everything I did, I would, I would do it myself. 00:16:16.138 --> 00:16:17.668 And then I would write down what I did. 00:16:18.358 --> 00:16:20.638 And then I was able to film a loom video. 00:16:21.838 --> 00:16:24.118 Teaching my assistant how to do it. 00:16:24.238 --> 00:16:28.198 So I sent that to her and then I sent the pre-written or I sent 00:16:28.228 --> 00:16:31.498 whatever I wrote down as the process, all of that is stored in a sauna. 00:16:31.498 --> 00:16:34.228 So shit, if she ever needs it, she can just go into a sauna 00:16:34.228 --> 00:16:35.308 and pull those things up. 00:16:35.338 --> 00:16:37.438 The descriptions there it's all on the sauna. 00:16:37.708 --> 00:16:40.768 And then whenever a new video is uploaded, I just create a task in a 00:16:40.768 --> 00:16:44.458 sauna for her, what the name of the video, and then she can log into YouTube. 00:16:44.728 --> 00:16:48.628 Uh, she's a team member within my channel, which you can set up and 00:16:48.628 --> 00:16:49.948 she can go in and do those things. 00:16:49.978 --> 00:16:50.308 Right. 00:16:51.268 --> 00:16:53.938 So the only other thing I've I did. 00:16:54.268 --> 00:16:55.918 Was I implemented a promotion engine. 00:16:55.918 --> 00:16:57.538 It's very, it's very simple. 00:16:57.928 --> 00:16:58.768 All I do. 00:16:59.158 --> 00:17:02.008 Is I have a zap set up that every time a new video is published. 00:17:02.728 --> 00:17:04.438 It automatically tweets it out. 00:17:04.498 --> 00:17:06.808 It automatically puts it up on my Facebook page and it 00:17:06.808 --> 00:17:08.098 automatically puts it on LinkedIn. 00:17:08.308 --> 00:17:11.068 And it's funny because I was like, well, who cares? 00:17:11.638 --> 00:17:12.028 Right. 00:17:13.198 --> 00:17:13.738 As anybody. 00:17:14.308 --> 00:17:15.448 It works on Twitter. 00:17:15.808 --> 00:17:19.168 Uh, cause I, cause I have a following there and a friend of 00:17:19.168 --> 00:17:21.868 mine that I went to high school with and it's still friends with. 00:17:22.558 --> 00:17:25.618 He's V found the video on Twitter or sorry, in the LinkedIn. 00:17:26.098 --> 00:17:27.688 It was like, it didn't texted me about it. 00:17:28.018 --> 00:17:30.358 So I'm like, okay, I guess it works. 00:17:30.448 --> 00:17:32.368 And I guess people are watching it on LinkedIn. 00:17:32.668 --> 00:17:33.298 That's pretty cool. 00:17:33.298 --> 00:17:34.738 It's not, it's not a native video. 00:17:34.738 --> 00:17:37.168 It's just like a link to the YouTube video. 00:17:37.648 --> 00:17:38.878 But it's working now. 00:17:38.878 --> 00:17:40.918 I don't send it out to my email list because I don't want to be. 00:17:41.098 --> 00:17:42.838 You know, when I was doing 31 videos. 00:17:43.288 --> 00:17:43.888 In a row. 00:17:43.888 --> 00:17:45.868 I didn't want to have to send an email out every day. 00:17:45.868 --> 00:17:47.788 Like new video, new video, I just did it. 00:17:48.208 --> 00:17:49.408 You know, wants to promote it. 00:17:49.438 --> 00:17:52.468 Maybe like, you know, as I, as I was updating this challenge, 00:17:52.468 --> 00:17:53.368 I would send those out. 00:17:54.808 --> 00:17:55.438 So. 00:17:56.278 --> 00:17:59.608 I'm going to fast forward here because that's the setup. 00:17:59.728 --> 00:18:02.848 And each time I did a video, I changed something. 00:18:02.848 --> 00:18:07.168 I improved something and what's great about YouTube is there's comments, which 00:18:07.168 --> 00:18:08.878 is not something you get on a podcast. 00:18:09.658 --> 00:18:14.038 But the comments were like, Hey, this, and I would talk to my community 00:18:14.038 --> 00:18:16.258 and they would say, Hey, well, you know, you need a better this. 00:18:16.258 --> 00:18:18.838 Or I would sit there and, you know, watch the video and say, 00:18:18.838 --> 00:18:20.038 what can I do better here? 00:18:20.038 --> 00:18:23.968 What, you know, And the whole goal of this. 00:18:24.028 --> 00:18:24.538 If, if. 00:18:24.928 --> 00:18:26.308 If I go back to the beginning. 00:18:26.788 --> 00:18:27.238 Right. 00:18:27.958 --> 00:18:31.328 The the actual like challenge. 00:18:31.928 --> 00:18:36.158 Was to publish 31 videos in a row in the month of October. 00:18:36.938 --> 00:18:39.488 And document the results and the revenue. 00:18:40.268 --> 00:18:43.298 Because I wanted this to actually make money. 00:18:43.568 --> 00:18:47.378 Now, originally I ju I, you know, I had ads turned on because I 00:18:47.498 --> 00:18:51.398 have enough subscribers and I had enough watch time to be able to. 00:18:52.058 --> 00:18:53.138 Get a, what is it called? 00:18:53.168 --> 00:18:55.568 Like, just be a part of the YouTube advertising program or whatever. 00:18:55.568 --> 00:18:58.088 And I had them turned on for probably 20 days. 00:18:58.778 --> 00:19:03.758 And then, you know, miles Beckler and, uh, tweeted me and said like, why do 00:19:03.758 --> 00:19:05.168 you have, why do you have ads turned on? 00:19:05.168 --> 00:19:05.888 Because I had updated. 00:19:05.948 --> 00:19:08.948 The list and said, like I had made like $200 from ads in the 00:19:08.948 --> 00:19:10.688 month, sort of bragging about it. 00:19:11.198 --> 00:19:12.578 And he's like, why do you have ads turned on? 00:19:12.578 --> 00:19:12.878 Like what? 00:19:12.878 --> 00:19:16.808 You're just going to have like frigging fake gurus, like Ty Lopez. 00:19:17.078 --> 00:19:20.828 You know, running ads in the front of your content, like screw that noise. 00:19:21.518 --> 00:19:24.698 You know, and I, and I, at first I was like, yeah, but that's money. 00:19:24.698 --> 00:19:24.818 I'm. 00:19:25.028 --> 00:19:26.288 I'm throwing away and. 00:19:27.638 --> 00:19:28.028 But. 00:19:28.898 --> 00:19:32.048 Because I was doing a video every day and I was, and I was kind of 00:19:32.048 --> 00:19:33.788 like trying to get subscribers. 00:19:33.788 --> 00:19:37.598 And that was sort of, not that I, not that I use that metric as like a goal, but. 00:19:38.348 --> 00:19:40.388 I am servicing an audience. 00:19:40.778 --> 00:19:44.438 And I figured, well, there's better ways to make money. 00:19:44.438 --> 00:19:47.678 And even miles was like, there's better ways to make money than advertising. 00:19:47.738 --> 00:19:48.848 And it's like, it's just not. 00:19:49.388 --> 00:19:52.688 So do your audience a favor and take the ads off. 00:19:53.018 --> 00:19:54.698 So that way they can watch your content. 00:19:54.728 --> 00:19:55.388 Ad-free. 00:19:55.808 --> 00:19:58.148 But, you know, you're still promote something. 00:19:58.658 --> 00:20:01.388 And at the time, at the beginning of the videos, I had nothing to promote. 00:20:01.568 --> 00:20:04.748 I had at first I was promoting just affiliate links. 00:20:04.748 --> 00:20:04.988 Right. 00:20:04.988 --> 00:20:08.318 So I would just, if I mentioned, uh, if I was looking at it, it was that. 00:20:08.408 --> 00:20:11.618 If I was critiquing a website and the website was slow. 00:20:12.278 --> 00:20:15.218 I would say, you know, you should install WP rocket. 00:20:15.218 --> 00:20:18.578 And if you go to money, lab.co/rocket, then. 00:20:19.418 --> 00:20:20.618 You know, you can download. 00:20:20.678 --> 00:20:22.958 You know, you download, I get an affiliate code, whatever. 00:20:22.988 --> 00:20:23.198 Right. 00:20:23.198 --> 00:20:24.008 That's my affiliate link. 00:20:26.078 --> 00:20:27.458 That's you can't measure that. 00:20:27.758 --> 00:20:32.618 You know, you can't, uh, It's just not a good system for revenue. 00:20:33.548 --> 00:20:35.318 So I'm like, all right, I need something a little bit more predictable, 00:20:35.318 --> 00:20:36.578 a little bit more measurable. 00:20:36.578 --> 00:20:38.858 Like how do I know that? 00:20:39.158 --> 00:20:41.528 These YouTube videos specifically are paying off. 00:20:41.978 --> 00:20:46.298 And what we did on swimming university in our first two years, when we were like, 00:20:46.298 --> 00:20:49.568 when we started making consistent videos, I've been on YouTube since 2011, but. 00:20:50.468 --> 00:20:53.888 In the last, like from 20 19, 20 20. 00:20:54.518 --> 00:20:57.578 Those two years where we were producing a video every single week, 00:20:57.578 --> 00:20:59.558 an animated video every single week. 00:21:00.998 --> 00:21:06.668 We were offering a coupon code for our course, which at the time was only $49. 00:21:07.058 --> 00:21:11.288 So we were saying, Hey, you know, use this coupon video and get. 00:21:11.588 --> 00:21:14.528 I think it was like 10% off or whatever the course and people 00:21:14.528 --> 00:21:15.668 would use that coupon code. 00:21:15.668 --> 00:21:19.658 And we could do, we could go into Podio, which is what we use to sell our course 00:21:19.958 --> 00:21:23.708 and we could pull up, okay, how many people used the video coupon code? 00:21:23.738 --> 00:21:26.228 Then we know that they watched our video, but. 00:21:27.368 --> 00:21:29.438 They could have watched it on embedded on our website or they 00:21:29.438 --> 00:21:30.308 could have watched it on YouTube. 00:21:30.308 --> 00:21:32.678 So we really didn't know, but it was the YouTube video that was 00:21:32.678 --> 00:21:34.208 specifically resulting in those sales. 00:21:34.208 --> 00:21:34.868 So we knew that. 00:21:36.188 --> 00:21:41.948 In 2021, we switched to everything because we set up a whole new 00:21:41.948 --> 00:21:45.818 funnel system, which is going to be another episode of this podcast. 00:21:46.568 --> 00:21:50.828 We set up a whole nother system where it made more sense for us to collect 00:21:50.828 --> 00:21:54.608 leads from YouTube, as opposed to just getting them to buy our product. 00:21:54.938 --> 00:21:58.808 So we created a cheat sheet by pool care cheat sheet, and I did 00:21:58.808 --> 00:22:01.478 a whole bunch of testing to see what worked and what didn't work. 00:22:01.478 --> 00:22:02.408 I tried checklist. 00:22:02.408 --> 00:22:03.068 I tried. 00:22:03.458 --> 00:22:04.028 eBooks. 00:22:04.028 --> 00:22:08.648 I try to video, I try to cheat sheet and a cheat sheet just like convert at the best. 00:22:08.648 --> 00:22:11.258 And I guess, you know, in hindsight it makes sense why it would. 00:22:11.828 --> 00:22:12.518 At least for me. 00:22:12.518 --> 00:22:14.318 And again, we'll go into that in different episode. 00:22:14.648 --> 00:22:15.158 So. 00:22:16.328 --> 00:22:18.278 For me, it was, I was like, okay. 00:22:18.296 --> 00:22:20.978 You know, At first, I was like that. 00:22:21.008 --> 00:22:23.528 You can see a couple of videos if you go back and watch them. 00:22:23.978 --> 00:22:25.928 Where I promote all of my courses. 00:22:25.928 --> 00:22:26.438 So I have. 00:22:26.588 --> 00:22:28.868 You know, for courses or, sorry. 00:22:28.868 --> 00:22:31.208 I have five courses on money lab that I sell. 00:22:31.808 --> 00:22:35.228 And I have a WordPress theme, so I put all those together. 00:22:35.678 --> 00:22:37.208 And it was six, six products. 00:22:37.208 --> 00:22:40.958 And I was like, Hey, if you use the promo code video, you'll get 20% off. 00:22:41.378 --> 00:22:42.458 Uh, whatever. 00:22:43.238 --> 00:22:43.808 And. 00:22:44.528 --> 00:22:45.278 It worked. 00:22:45.278 --> 00:22:48.128 I had two people use the promo code, but they bought carbonate, 00:22:48.128 --> 00:22:49.358 which is my cheapest product. 00:22:49.418 --> 00:22:51.968 And I was just like, well, I'm not really giving anybody 00:22:51.968 --> 00:22:53.648 a directive into what to buy. 00:22:53.648 --> 00:22:54.548 And it just felt like. 00:22:55.028 --> 00:22:57.188 It just felt very, like I was. 00:22:58.178 --> 00:23:02.318 You know, Spraying as opposed to target shooting. 00:23:02.348 --> 00:23:04.958 You know, if I could, I can't find a better analogy than that. 00:23:05.978 --> 00:23:10.028 So I think it was probably halfway through the challenge I 00:23:10.028 --> 00:23:12.951 decided to Create a cheat sheet. 00:23:13.461 --> 00:23:17.271 And I came up with this idea, cause we were like, well, what's the, 00:23:17.301 --> 00:23:18.831 what's something I could offer. 00:23:19.461 --> 00:23:22.611 For free as a free downloadable that in exchange for your email 00:23:22.611 --> 00:23:24.891 address, like what's, what's the easiest thing I can offer. 00:23:25.611 --> 00:23:28.251 And also, I wanted to think about something that aligned 00:23:28.251 --> 00:23:29.181 with what I was doing. 00:23:29.181 --> 00:23:31.251 So I was, you know, talking about. 00:23:32.451 --> 00:23:33.741 You know, improving your website. 00:23:33.741 --> 00:23:35.151 And so I thought, oh, okay. 00:23:35.151 --> 00:23:38.931 Like I could create this cheat sheet of all the things that I use. 00:23:39.411 --> 00:23:42.021 To optimize my individual blog posts. 00:23:42.651 --> 00:23:43.431 I was like that. 00:23:43.791 --> 00:23:44.871 That's a great idea. 00:23:45.111 --> 00:23:48.891 And then it was like perfect post, you know, the perfect post. 00:23:49.401 --> 00:23:52.071 Kind of alliteration showed up in my head and I'm like, oh, 00:23:52.101 --> 00:23:53.391 I'll, I'll, I'll run with that. 00:23:54.051 --> 00:23:56.781 And so I sat down and I, I think it took me. 00:23:57.471 --> 00:23:58.131 An hour. 00:23:58.401 --> 00:24:00.861 To make the cheat sheet because I already had everything. 00:24:00.861 --> 00:24:03.651 I mean, I've been doing it for years and I had it all written down. 00:24:03.801 --> 00:24:05.031 I just needed to design it. 00:24:05.271 --> 00:24:07.311 So I designed it in Adobe XD. 00:24:07.731 --> 00:24:09.201 As a PDF export at it. 00:24:09.711 --> 00:24:11.841 Uh, and then created a lead page. 00:24:12.591 --> 00:24:13.161 And. 00:24:13.791 --> 00:24:14.751 There, there you go. 00:24:14.811 --> 00:24:15.081 Aye. 00:24:15.141 --> 00:24:16.641 Now all you had to do was subscribe. 00:24:17.211 --> 00:24:18.831 And I sent you the cheat sheet. 00:24:19.191 --> 00:24:20.151 So that was the first step. 00:24:20.361 --> 00:24:22.131 Second step was. 00:24:22.371 --> 00:24:25.551 Well, I needed a product to sell after the download the cheat sheet. 00:24:25.941 --> 00:24:27.531 And so I created a workshop. 00:24:27.831 --> 00:24:31.011 Based on the cheat sheet where I went in depth into individual 00:24:31.011 --> 00:24:34.581 blog posts on some university, the highest earning blog posts. 00:24:35.031 --> 00:24:39.831 And showed how I optimized those using the principles in the cheat sheet. 00:24:39.831 --> 00:24:44.391 So it's an hour long workshop on the practical side of actually 00:24:44.391 --> 00:24:46.671 using the cheat sheet to create. 00:24:47.271 --> 00:24:50.331 Posts that are highly ranked and make a lot of money. 00:24:51.321 --> 00:24:56.601 And I also added a bonus lesson to that workshop about setting up. 00:24:57.111 --> 00:25:01.041 Google analytics and other tools so that you can find out how much a blog post is. 00:25:01.431 --> 00:25:03.861 A blog post post is worth to you. 00:25:04.641 --> 00:25:05.271 So. 00:25:06.441 --> 00:25:10.311 All of this and I, and I, and for that, that's a relatively inexpensive product. 00:25:10.311 --> 00:25:10.791 So. 00:25:11.781 --> 00:25:14.181 I set that up, like middle of the challenge, maybe towards 00:25:14.181 --> 00:25:15.231 the end of the challenge. 00:25:15.681 --> 00:25:18.951 And I started promoting this cheat sheet and check in all the videos 00:25:19.341 --> 00:25:20.781 and people were subscribing. 00:25:20.781 --> 00:25:25.311 Like, I think I got like three or 400 subscribers, which is pretty good. 00:25:26.151 --> 00:25:31.011 And I know I have an existing audience, but it's not that huge. 00:25:31.581 --> 00:25:33.891 So all of these people were mostly coming from YouTube. 00:25:33.921 --> 00:25:35.271 Cause it's all really all I. 00:25:35.901 --> 00:25:38.091 You know, I only had it on YouTube now it's everywhere, 00:25:38.091 --> 00:25:39.591 but that's where I started. 00:25:40.821 --> 00:25:44.091 I ended up selling, uh, if we, if we S if I scroll to the bottom 00:25:44.091 --> 00:25:47.027 here, this post just to kind of give you the numbers of everything. 00:25:48.437 --> 00:25:56.687 So that, so in YouTube ads for that month, I made only $202 and 56 cents. 00:25:56.747 --> 00:25:57.797 And that's because. 00:25:58.547 --> 00:26:03.857 One, you don't make shit with YouTube ads, but also I turned off the YouTube ads. 00:26:04.367 --> 00:26:07.367 You know, maybe three quarters of the way through. 00:26:08.867 --> 00:26:12.677 Uh, I had those two carbonate purchases, those two WordPress team purchase 00:26:12.677 --> 00:26:14.597 that I said that use the coupon code. 00:26:14.627 --> 00:26:16.937 I made $126 and 40 cents from that. 00:26:17.597 --> 00:26:21.827 But that workshop that I kind of, I only want to say I threw it together, 00:26:21.827 --> 00:26:26.267 but, uh, you know, I think I spent a day putting it together and then filming it. 00:26:26.267 --> 00:26:28.967 And, you know, obviously I could film things pretty quickly. 00:26:29.717 --> 00:26:30.317 Aye. 00:26:30.947 --> 00:26:32.597 Made $936. 00:26:32.597 --> 00:26:33.467 And that was huge. 00:26:33.887 --> 00:26:36.917 And so I'm like, oh, okay, got the system. 00:26:38.387 --> 00:26:39.107 So. 00:26:40.397 --> 00:26:44.567 You so total, I made $1,264 and 96 cents. 00:26:44.837 --> 00:26:47.267 And my assistant charged me roughly 300 bucks. 00:26:47.477 --> 00:26:50.057 So I did pretty good at like 900 bucks. 00:26:50.387 --> 00:26:51.077 For that month. 00:26:51.107 --> 00:26:54.347 Now, obviously I did a video every single day, which is a lot of work, but 00:26:54.347 --> 00:26:58.847 those videos now exist on the platform and people are still subscribing and 00:26:58.847 --> 00:27:01.337 people are still buying that workshop. 00:27:02.777 --> 00:27:06.767 And then now it's my job to create a deeper funnel where I could sell 00:27:06.797 --> 00:27:11.327 my other products and create, uh, and create more revenue for myself. 00:27:11.927 --> 00:27:15.257 You know, once they subscribed and that's up to me to do going forward. 00:27:15.647 --> 00:27:17.357 And we can get into that, but. 00:27:18.497 --> 00:27:18.737 Yeah. 00:27:18.737 --> 00:27:22.217 I only gained 178 new subscribers, but overall, because I was 00:27:22.247 --> 00:27:23.567 just putting out content. 00:27:24.377 --> 00:27:25.337 Consistently. 00:27:25.757 --> 00:27:28.637 I just was, I was, I was just around more often. 00:27:29.267 --> 00:27:30.437 To my own audience. 00:27:31.667 --> 00:27:34.787 And money lab saw a 15% increase in overall revenue just 00:27:34.787 --> 00:27:36.317 from, just from being there. 00:27:36.317 --> 00:27:38.537 And I went and had a beer with my friend. 00:27:39.107 --> 00:27:42.227 And he's like, dude, you're blowing up my YouTube feed. 00:27:42.227 --> 00:27:44.477 Cause you're just, you know, you're publishing a video every 00:27:44.477 --> 00:27:45.797 day and I didn't even think. 00:27:46.187 --> 00:27:49.697 That, that would be sort of a by-product of that, but it was, and so. 00:27:50.717 --> 00:27:51.137 Yeah. 00:27:51.917 --> 00:27:53.597 Did it revolutionize my business? 00:27:53.777 --> 00:27:54.227 No. 00:27:55.277 --> 00:27:57.827 When I do challenges, they're pretty short term and they never really do. 00:27:58.637 --> 00:27:59.027 But. 00:27:59.807 --> 00:28:03.497 It has completely opened me up. 00:28:03.947 --> 00:28:06.167 Into a new direction for money lab. 00:28:07.247 --> 00:28:12.377 And that is why you're listening to this podcast because the videos and 00:28:12.377 --> 00:28:18.407 doing a consistent piece of content and hearing the feedback from the 00:28:18.407 --> 00:28:20.867 YouTube comments and on Twitter saying. 00:28:21.197 --> 00:28:23.207 Bring the goddamn podcast back. 00:28:24.587 --> 00:28:27.497 This is this just awakened, all of that. 00:28:28.547 --> 00:28:28.997 And. 00:28:30.227 --> 00:28:32.327 I love that it's streamlined. 00:28:32.687 --> 00:28:35.927 I love that I can just show up and be myself. 00:28:36.467 --> 00:28:41.207 And be an expert in the thing that I've studied 20 years of my life doing. 00:28:41.717 --> 00:28:43.247 I could do this for pools too. 00:28:43.247 --> 00:28:43.457 If I. 00:28:43.607 --> 00:28:44.267 If I could go on. 00:28:44.627 --> 00:28:47.357 I could do a podcast about pools and B. 00:28:47.837 --> 00:28:51.047 You know, I could do a, I could do a video. 00:28:51.047 --> 00:28:53.477 I could do live videos on Facebook, about pools. 00:28:53.477 --> 00:28:54.857 I could do it on YouTube about pools. 00:28:55.307 --> 00:28:56.507 It's the same thing I can do here. 00:28:56.507 --> 00:28:56.747 I can do. 00:28:56.747 --> 00:28:57.917 What about homebrewing to. 00:28:58.397 --> 00:28:59.297 It's things that I'm into. 00:29:00.707 --> 00:29:03.197 So that's the story. 00:29:03.527 --> 00:29:05.747 Of this 31 day challenge it. 00:29:06.647 --> 00:29:08.957 It is just ignited a. 00:29:09.677 --> 00:29:18.227 Fire again, that I'm very excited about because I really, I really liked doing it. 00:29:18.887 --> 00:29:23.147 I thought, you know, 31 episodes in a row, that's a lot of work. 00:29:24.017 --> 00:29:25.577 It's a lot of episodes. 00:29:26.297 --> 00:29:27.887 I had such a blast doing it. 00:29:27.917 --> 00:29:30.347 And I think it's because I could turn on the camera. 00:29:30.377 --> 00:29:31.217 I was by myself. 00:29:31.247 --> 00:29:33.797 I could do it whenever I was in like a positive mood. 00:29:33.797 --> 00:29:37.217 And I had a ton of caffeine in me and I'm like, all right, let's do it. 00:29:37.487 --> 00:29:38.927 You know, you can look at my apple watch. 00:29:39.197 --> 00:29:41.357 Anytime I did a review. 00:29:41.477 --> 00:29:42.527 Like I like. 00:29:43.487 --> 00:29:45.797 It's like I'm working out, I guess, like my heart's racing 00:29:45.797 --> 00:29:47.177 or whatever's happening in. 00:29:47.267 --> 00:29:49.427 And it was just like so much fun to do. 00:29:49.817 --> 00:29:54.887 And I'm like, well, I, you know, if that, and it was easy, I mean, I could do again 00:29:54.917 --> 00:29:58.007 one hour and I had four days covered. 00:29:58.637 --> 00:29:59.417 You know of work. 00:29:59.957 --> 00:30:02.627 So, and I'm, and I'm not going to do it daily going forward. 00:30:02.627 --> 00:30:03.887 I think I'm just going to stick to. 00:30:04.817 --> 00:30:11.417 You know, Uh, probably twice, maybe three times a week, but all of a 00:30:11.417 --> 00:30:12.437 sudden I'm like, all right, cool. 00:30:12.437 --> 00:30:13.697 Let's do a podcast. 00:30:13.817 --> 00:30:15.167 Let's do multiple podcasts. 00:30:15.167 --> 00:30:16.997 Let's do multiple videos. 00:30:17.267 --> 00:30:19.127 Let's do different shows on YouTube. 00:30:19.217 --> 00:30:23.147 Uh, the sky's the limit and I'm just going to point everybody to one place. 00:30:23.507 --> 00:30:24.407 And that is. 00:30:24.797 --> 00:30:26.867 My perfect post cheat sheet. 00:30:27.347 --> 00:30:28.367 And that's what I'm doing right now. 00:30:29.147 --> 00:30:30.047 You can download it. 00:30:30.047 --> 00:30:32.567 If you go to money, lab.co/cheat sheet. 00:30:33.287 --> 00:30:36.227 And I know that you're probably in the car, you're probably going to treadmill. 00:30:36.557 --> 00:30:41.597 But if you can open up your phone and if you're driving, please don't do this. 00:30:42.617 --> 00:30:46.637 But if you did you, did you guys hear that, that you did hear that? 00:30:46.637 --> 00:30:48.197 That was my 30 minute timer. 00:30:48.797 --> 00:30:50.477 I don't know if I want that to play. 00:30:51.047 --> 00:30:51.917 But you heard it. 00:30:53.027 --> 00:30:55.067 Oh, also what's cool about the podcast. 00:30:55.102 --> 00:30:55.710 Anyway, we'll start. 00:30:55.710 --> 00:30:56.160 What was I saying? 00:30:56.160 --> 00:30:56.460 I'm saying. 00:30:57.180 --> 00:30:58.980 If you, if you're driving. 00:30:59.610 --> 00:31:03.990 Or your, uh, on a treadmill or whatever, and you could just like stop and just 00:31:03.990 --> 00:31:07.920 write down or memorize money, lab.co/cheat sheet and go home and download it. 00:31:08.160 --> 00:31:08.910 You will. 00:31:09.300 --> 00:31:09.930 People love it. 00:31:09.960 --> 00:31:12.360 I've gotten all good feedback about it. 00:31:12.420 --> 00:31:13.830 I'm very, very happy with it. 00:31:14.040 --> 00:31:17.280 I'm planning on adding even more stuff to it and making it a little 00:31:17.280 --> 00:31:20.400 beefier, but like not telling anybody, just kind of doing it. 00:31:21.000 --> 00:31:23.152 You know And yeah. 00:31:24.082 --> 00:31:24.802 Aye. 00:31:25.192 --> 00:31:26.272 I'm I'm pumped. 00:31:26.632 --> 00:31:30.742 Also, what's super cool about this podcast too, is I'm doing it by myself. 00:31:31.222 --> 00:31:33.712 Uh, for now, and I'm planning on having some guests here and there, 00:31:33.712 --> 00:31:37.372 but I want the guest here in my home because I have a setup to do it. 00:31:37.582 --> 00:31:41.272 It's much easier to do it here than it is to schedule it on zoom. 00:31:41.932 --> 00:31:43.192 It's to pain in my ass. 00:31:43.942 --> 00:31:45.232 You know, schedule it on zoom. 00:31:45.317 --> 00:31:46.067 I don't want to do that. 00:31:47.057 --> 00:31:47.597 I just don't. 00:31:48.407 --> 00:31:51.137 I want them here in studio and, and thankfully there's a ton of 00:31:51.137 --> 00:31:52.187 people around me that do this. 00:31:52.187 --> 00:31:54.557 So, uh, there's definitely people to talk about. 00:31:54.557 --> 00:31:56.567 And now we can maybe start traveling again, so maybe 00:31:56.597 --> 00:31:57.977 people can fly in for this. 00:31:58.427 --> 00:31:59.267 That would be cool. 00:31:59.897 --> 00:32:00.287 Right. 00:32:00.767 --> 00:32:01.787 Uh, so. 00:32:03.227 --> 00:32:04.817 Money lab.co/cheat sheet. 00:32:05.837 --> 00:32:06.677 And. 00:32:08.267 --> 00:32:11.297 Yeah, the other thing I want to mention just about this podcast really quick 00:32:11.297 --> 00:32:13.607 before we, before I wrap it all up. 00:32:14.057 --> 00:32:18.107 Uh, It's I kind of feel like I'm doing some old school broadcasting 00:32:18.107 --> 00:32:22.337 shit here because I have my little stream deck and I can control things. 00:32:22.337 --> 00:32:24.407 And so far I just have a timer. 00:32:24.797 --> 00:32:27.857 And I have some theme music to play, which I'll play on the way out. 00:32:28.517 --> 00:32:30.077 But I'm going to have a lot more things. 00:32:30.137 --> 00:32:32.717 There's going to be a lot more stuff happening during this show. 00:32:33.167 --> 00:32:33.767 Anyway. 00:32:34.397 --> 00:32:35.657 Uh, I hope you like it. 00:32:36.557 --> 00:32:37.367 I hope you found it. 00:32:37.577 --> 00:32:38.747 If hope you liked the story. 00:32:40.067 --> 00:32:41.117 He'll be like this episode. 00:32:41.297 --> 00:32:44.417 And if you did, let's talk to each other because I, I, you know, this whole 00:32:44.417 --> 00:32:47.297 idea of podcasting into a vacuum sucks. 00:32:47.447 --> 00:32:51.647 So if you could, I've put links in the show notes where you can 00:32:51.647 --> 00:32:56.237 contact me on Twitter and just email me@mattatmoneylab.co. 00:32:56.747 --> 00:32:57.197 All right. 00:32:57.797 --> 00:32:58.397 Email me. 00:32:58.877 --> 00:33:02.387 Tell me what you think, or if you have any ideas for show topics or 00:33:02.387 --> 00:33:05.267 things that you want to hear me talk about, I will absolutely do them. 00:33:05.657 --> 00:33:07.367 And I will put them out as episodes. 00:33:07.757 --> 00:33:09.617 And that's the end of the show. 00:33:09.737 --> 00:33:11.027 So appreciate it. 00:33:11.117 --> 00:33:12.677 And I will see you guys next time. 00:33:12.707 --> 00:33:12.827 Bye. 00:33:12.827 --> 00:33:13.067 Bye. 00:33:13.067 --> 00:33:26.960 Track 2: Transcribing...