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Important: Register for the free workshop HERE.It's LIVE on Tuesday, October 29 at 1:30 PM Central!SummaryIn this episode of Cover-to-Cover Influence, Elaine Acker and Keira Crooms discuss the parallels between publishing a book and creating an online course. They take listeners behind the scenes of the course: Your Book, Your Rules, and share insights on developing a course, the importance of understanding your audience, and how books and courses can significantly amplify a business’s reach and impact. The episode emphasizes the importance of addressing frequently asked questions and leveraging knowledge to connect with a broader audience. Elaine also highlights an upcoming webinar that will guide participants on enhancing their business through book publishing.HostsElaine Acker: A marketing strategist with a background in book publishing and course creation.Keira Crooms: An expert in project management, course development and business delegation strategies for CEOsTopics discussedThe similarities between book publishing and course creationStrategies for reaching a wider audienceThe importance of understanding your audience’s needsSteps involved in creating and launching a courseThe role of webinars in building sales funnelsKey takeawaysPublishing a book or creating a course can significantly increase visibility and authority.Understanding your audience’s needs is crucial for successful content creation.The process of course creation involves detailed planning and execution.A well-crafted course or book can serve as a powerful marketing tool.Self-publishing is a viable and effective option for reaching audiences.Notable quotes“Every business can benefit from a course because we have so much knowledge to share.” — Keira“The book or a course really is the thing that has a job to do in marketing your business.” — Elaine“If you don’t have the capacity to take on everyone who wants your service, which most of us don’t, then a course is for you.” — Keira“It’s 100% okay to self-publish today.” — Elaine“You don’t have to be a best seller in order to grow your business with a book.” — ElaineEntities mentionedKajabiAmazonLinkedInKeywordsbook publishing, course creation, audience engagement, self-publishing, online learning, marketing strategy, business growth, webinarThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!
In this episode of Cover-to-Cover Influence, Elaine Acker and Keira Crooms discuss the parallels between publishing a book and creating an online course. They take listeners behind the scenes of the course: Your Book, Your Rules, and share insights on developing a course, the importance of understanding your audience, and how books and courses can significantly amplify a business’s reach and impact. The episode emphasizes the importance of addressing frequently asked questions and leveraging knowledge to connect with a broader audience. Elaine also highlights an upcoming webinar that will guide participants on enhancing their business through book publishing.
Elaine Acker: A marketing strategist with a background in book publishing and course creation.
Keira Crooms: An expert in project management, course development and business delegation strategies for CEOs
“Every business can benefit from a course because we have so much knowledge to share.” — Keira
“The book or a course really is the thing that has a job to do in marketing your business.” — Elaine
“If you don’t have the capacity to take on everyone who wants your service, which most of us don’t, then a course is for you.” — Keira
“It’s 100% okay to self-publish today.” — Elaine
“You don’t have to be a best seller in order to grow your business with a book.” — Elaine
Kajabi
Amazon
book publishing, course creation, audience engagement, self-publishing, online learning, marketing strategy, business growth, webinar
The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!
Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.
Tired of your expertise staying hidden? "Writing & Influence," hosted by Elaine Acker, features interviews with accomplished writers and empowers business executives to confidently unleash their thought leadership through compelling content. Discover how to trust your instincts, silence your inner critic, and publish content that truly showcases your unique value. Each episode is packed with actionable insights to help you build your influence and grow your business using the power of words. Ready to turn your expertise into impact? Learn how to transform your knowledge into a powerful content strategy that leads to real results—all with the help from Elaine and her guests!