Behind the Book Cover

Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show.  For one, he's not launching a book to help build his business.  Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it.  Why, then, you may ask, would I have him on the show?  Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless attempt to get some intel.  If you're wondering what "writing a book in public" even means, you may want to go back to the Rob Fitzpatrick episode, where he breaks down the process he documents in his book, Write Useful Books. If you don't have that kind of time, I'll tell you: it's essentially getting feedback from your readers while you're writing the book. Jesse is in fact doing it using software Rob designed for that very process and, as of this recording, he's about three-quarters of the way done with writing.  Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic he dove into in detail.  When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is.  WANT 4 QUICK TIDBITS EVERY THURSDAY TO HELP YOU GET YOUR BOOK LAUNCHED? GO TO WWW.LAUNCHPADWEEKLY.COM.

Show Notes

Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. 
For one, he's not launching a book to help build his business. 
Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. 
Why, then, you may ask, would I have him on the show? 
Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless attempt to get some intel. 
If you're wondering what "writing a book in public" even means, you may want to go back to the Rob Fitzpatrick episode, where he breaks down the process he documents in his book, Write Useful Books. If you don't have that kind of time, I'll tell you: it's essentially getting feedback from your readers while you're writing the book. Jesse is in fact doing it using software Rob designed for that very process and, as of this recording, he's about three-quarters of the way done with writing. 
Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic he dove into in detail. 
When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is. 
WANT 4 QUICK TIDBITS EVERY THURSDAY TO HELP YOU GET YOUR BOOK LAUNCHED? GO TO WWW.LAUNCHPADWEEKLY.COM.

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, a boutique book publishing company trusted by high-income entrepreneurs to build seven-figure authority. In other words, she knows both sides—and is willing to share it all.

Come find out what traditional publishers don't want you to know.