On Good Authority: Publishing the Book that Will Build Your Business

Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show.  For one, he's not launching a book to help build his business.  Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it.  Why, then, you may ask, would I have him on the show?  Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless attempt to get some intel.  If you're wondering what "writing a book in public" even means, you may want to go back to the Rob Fitzpatrick episode, where he breaks down the process he documents in his book, Write Useful Books. If you don't have that kind of time, I'll tell you: it's essentially getting feedback from your readers while you're writing the book. Jesse is in fact doing it using software Rob designed for that very process and, as of this recording, he's about three-quarters of the way done with writing.  Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic he dove into in detail.  When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is.  WANT 4 QUICK TIDBITS EVERY THURSDAY TO HELP YOU GET YOUR BOOK LAUNCHED? GO TO WWW.LAUNCHPADWEEKLY.COM.

Show Notes

Jesse J. Anderson's journey to bookdom is unlike any other guest I've had on the show. 
For one, he's not launching a book to help build his business. 
Also, that book—Refocus: A Practical Guide to Adult ADHD—hasn't launched yet. In fact, he hasn't even finished writing it. 
Why, then, you may ask, would I have him on the show? 
Well, part of the reason is entirely selfish: he's writing a book in public and I want to write my next book in public so this is simply a shameless attempt to get some intel. 
If you're wondering what "writing a book in public" even means, you may want to go back to the Rob Fitzpatrick episode, where he breaks down the process he documents in his book, Write Useful Books. If you don't have that kind of time, I'll tell you: it's essentially getting feedback from your readers while you're writing the book. Jesse is in fact doing it using software Rob designed for that very process and, as of this recording, he's about three-quarters of the way done with writing. 
Jesse has also built up an impressive Twitter following by releasing Twitter threads of book chapters—a topic he dove into in detail. 
When he's not writing books in public, Jesse is a designer and developer who has made it his mission to help others better understand what ADHD really is. 
WANT 4 QUICK TIDBITS EVERY THURSDAY TO HELP YOU GET YOUR BOOK LAUNCHED? GO TO WWW.LAUNCHPADWEEKLY.COM.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.