Attributed - A podcast by Dreamdata

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. 

Steffen is sharing his best practices for data-driven attribution.

You will learn about:

  • Dreamdata’s approach to data-driven marketing strategy.
  • Why benchmarking is so impactful for marketers.
  • What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
  • Why UTM codes and best practices are a bigger blindspot than you think.
  • Which marketing channels should we prioritize first?
  • When is attribution and data collection not effective?


For more episodes got to Markigy Podcast: https://markigy-the-science-of-marketing-strategy.simplecast.com/episodes
Follow Leanne Dow-Weimer on LinkedIn: https://www.linkedin.com/in/leannedow
Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.