{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro from Dave\r",
      "startTime": 0,
      "endTime": 180.21
    },
    {
      "title": "– What “message-market fit” actually means\r",
      "startTime": 180.21,
      "endTime": 330.21
    },
    {
      "title": "– Why most B2B messaging misses\r",
      "startTime": 330.21,
      "endTime": 575.21
    },
    {
      "title": "– The “meaning gap” and why it happens\r",
      "startTime": 575.21,
      "endTime": 860.21
    },
    {
      "title": "– Balancing clarity, emotion, and differentiation\r",
      "startTime": 860.21,
      "endTime": 1185.21
    },
    {
      "title": "– How to simplify complex products\r",
      "startTime": 1185.21,
      "endTime": 1560.88
    },
    {
      "title": "– Examples of messaging that actually resonates\r",
      "startTime": 1560.88,
      "endTime": 1890.88
    },
    {
      "title": "– How to pressure-test your messaging\r",
      "startTime": 1890.88,
      "endTime": 2265.88
    },
    {
      "title": "– Aligning teams around a clear message\r",
      "startTime": 2265.88,
      "endTime": 2610.88
    },
    {
      "title": "– Turning insights into copy that converts\r",
      "startTime": 2610.88,
      "endTime": 2920.88
    },
    {
      "title": "– Q&A: internal buy-in, testing, next steps",
      "startTime": 2920.88,
      "endTime": 2996.17
    }
  ]
}