Most producers are trained to fix the mistake, cut the pause, redo the line, and polish away anything that sounds imperfect. Sometimes that’s exactly how you destroy the best part.
In this week's episode, Neil uses a legendary Gary Owens Preparation H spot, a live radiothon moment, and a couple of famous records to make the case for knowing when to leave the rough edge alone.
Not every imperfection is a mistake. Sometimes it’s the thing people remember.
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.