Paris Talks Marketing

Andrea leads market intelligence and strategy for Maxio, a financial operations platform for B2B SaaS. She started her career as an SDR, then transitioned to content marketing. Now she is running strategic marketing initiatives. 

Listen to the episode with Andrea to find out why you need to invest in growth. The macroeconomic situation doesn't matter as much as you may think. Learn a Bonus Tip: what is the importance of having a strategic narrative for your SaaS brand.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Andrea and Paris discussed in this episode:

• How having an SDR experience helps in a marketing role
• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role
• Saaspedia's organic play for ranking in the SERP with SaaS topics
• How to create successful gated content & what are the benefits of gated vs. ungated content
• What is the most important success metric for a SaaS company
• How creating a powerful strategic narrative strengthens your brand 
• What is the B2B SaaS Maturity Curve
• The shift from traditional subscription models to usage-based pricing
• Cash accounting vs. accrual accounting


Mentioned resources:

SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metrics
SaaSpedia, Annual Recurring Revenue (ARR), article


Guest:
LinkedIn
Maxio

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.