Paris Talks Marketing

Andrea leads market intelligence and strategy for Maxio, a financial operations platform for B2B SaaS. She started her career as an SDR, then transitioned to content marketing. Now she is running strategic marketing initiatives. 

Listen to the episode with Andrea to find out why you need to invest in growth. The macroeconomic situation doesn't matter as much as you may think. Learn a Bonus Tip: what is the importance of having a strategic narrative for your SaaS brand.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Andrea and Paris discussed in this episode:

• How having an SDR experience helps in a marketing role
• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role
• Saaspedia's organic play for ranking in the SERP with SaaS topics
• How to create successful gated content & what are the benefits of gated vs. ungated content
• What is the most important success metric for a SaaS company
• How creating a powerful strategic narrative strengthens your brand 
• What is the B2B SaaS Maturity Curve
• The shift from traditional subscription models to usage-based pricing
• Cash accounting vs. accrual accounting


Mentioned resources:

SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metrics
SaaSpedia, Annual Recurring Revenue (ARR), article


Guest:
LinkedIn
Maxio

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!