Reputation Matters with Crayton Webb

From helping build the Dallas Wings’ brand during a period of growth to navigating the rapidly evolving landscape of women’s professional sports, CMO of the Wings Elyse Slayton shares her perspective on marketing, storytelling, and building lasting connections with basketball fans. In this episode of Reputation Matters, she discusses the importance of making the Wings a recognizable brand in their own right, using players’ stories to drive engagement, and what it takes to turn a women’s basketball team into a brand fans can’t stop talking about.

What is Reputation Matters with Crayton Webb?

Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation…matters.