CEOAFTERDARK

Most agencies undervalue case studies — and we were guilty of the same mistake. In this episode, George Kapernaros and Mo break down why case studies are your trust currency, how they directly impact your sales cycle, and why every single client engagement should lead to a documented success story.

You’ll learn:

Why not publishing case studies is “the most insane mistake” an agency can make

How case studies lower the effort needed to close new clients

The simple before & after framework that makes case studies persuasive

How to structure contracts so you can actually publish your work

Why you should create multiple case studies per client, not just one

What to do if you’re starting out and don’t have results yet

Whether you’re an agency owner, freelancer, or consultant — this episode will show you how to leverage your wins into future growth.

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.