Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.
Show Notes
Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.
In episode 63, you'll learn:
- Hiten's billion dollar mistake with KISSMetrics and how you can avoid it
- Hiten's mental models in helping him build successful products
- As a startup investor, advisor and serial entrepreneur, Hiten shares his one piece of advice for founders
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https://patreon.com/growthtodayShow Notes- 2:40 – Rapid fire questions for Hiten: Marvel vs. DC, Nintendo vs. Genesis, Dark mode vs. regular mode, coffee vs. tea
- 4:04 – Hiten's journey to cofounding Crazy Egg, Kiss Metrics and FYI
- 8:34 – Why did Hiten's dad tell him to become an entrepreneur and not a doctor
- 10:22 – Does it get easier starting a second and third company?
- 11:15 – Hiten's mental models that's helped him launch 10+ businesses
- 10:22 – Does it get easier starting a second and third company?
- 13:19 – In a freemium business model, which features should be free and which ones should be paid?
- 14:52 – When building an MVP, what's too "minimum" and what's too extravagant?
- 17:30 – How do you figure out who your best customers are?
- 21:25 – How did Hiten figure out FYI's pricing?
- 24:10 – How does FYI onboard users?
- 24:50 – How is Hiten acquiring their first 1,000 customers for FYI?
- 27:26 – How should SaaS companies treat competitors?
- 27:26 – What is Hiten's billion dollar mistake and how can you avoid it?
- 32:44 – What is Hiten's one advice to founders?
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Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
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