{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Dave’s Intro\r",
      "startTime": 0,
      "endTime": 269.21
    },
    {
      "title": "– Why Category Creation Got So Noisy\r",
      "startTime": 269.21,
      "endTime": 527.21
    },
    {
      "title": "– The Real Goal: Becoming Irreplaceable\r",
      "startTime": 527.21,
      "endTime": 813.21
    },
    {
      "title": "– How Customers Actually Form Categories\r",
      "startTime": 813.21,
      "endTime": 1082.21
    },
    {
      "title": "– The Four Paths to Category Leadership\r",
      "startTime": 1082.21,
      "endTime": 1460.21
    },
    {
      "title": "– The Trap of “Fake” Category Design\r",
      "startTime": 1460.21,
      "endTime": 1803.21
    },
    {
      "title": "– Product Reality vs. Marketing Narrative\r",
      "startTime": 1803.21,
      "endTime": 2192.88
    },
    {
      "title": "– Why Vibe, Soul, and Taste Still Win\r",
      "startTime": 2192.88,
      "endTime": 2566.88
    },
    {
      "title": "– Community as a Differentiator\r",
      "startTime": 2566.88,
      "endTime": 2843.88
    },
    {
      "title": "– Josh on Therapy, Mindset, and Creative Clarity\r",
      "startTime": 2843.88,
      "endTime": 3195.88
    },
    {
      "title": "– Final Takeaways for B2B Marketers",
      "startTime": 3195.88,
      "endTime": 3644.92
    }
  ]
}