Martin Lycka's Safe Bet Show LIVE - Episode 8 - Liv Biesemans, Kindred Group

Martin Lycka welcomes Liv Biesemans, Group Deputy General Counsel at the Kindred Group for a live podcast filmed at SBC Summit Latinoamérica in Miami, FL.

Show Notes

Episide 8 of the Martin Lycka Safe Bet Show was recorded live and in-person at the recent SBC Summit Latinoamérica in Miami, Florida. Martin's guest for the show is Liv Biesemans, Group Deputy General Counsel at Kindred Group.

Liv and Martin had a fascinating chat about life and the industry, including sharing stories of their experiences as Europeans who moved to the US, sports fandom between the US and the UK, and differences and similarities between the US betting market and its European counterparts, as well as an interesting discussion on the mergers & acquisitions trend in the industry. 

The two also discuss Kindred's responsible gaming philosophy, how they go about building long-term sustainable relationships with their customers, and why Liv hopes the industry will follow Kindred's lead on transparency and openness.

What is Martin Lycka's Safe Bet Show?

Martin Lycka has been one of the driving forces behind player protection initiatives through his work with global gambling operator Entain. In these podcasts, he speaks with some of the leading lights in the battle against problem gambling.
NB - All views expressed in this podcast are personal and do not necessarily represent the views of Entain.